What Is Local SEO? The Complete Guide to Local Search
More and more people are online with their mobile devices and search for local companies in their area. Therefore, companies that offer their products in a typical manner at fixed locations should update their company local SEO in such a way that searchers become aware of them.
The importance of search engine is already shown by the number of users who regularly search for local companies. According to recent surveys, 9 out of 10 online users regularly search for companies in their area.
Never Underestimate The Footer
The footer has now become established to place data such as contact details. For this reason, many users search for this data in the well-known footer. In addition, the Google footer is read out specifically and is therefore an important part of local search engine. Make sure that you include your contact details as well as your location clearly. It is also possible to implement a map.
Pay Attention To Your Opening Times
Displaying incorrect opening times can be a real conversion killer. Always make sure that your opening times in business are up-to-date and correct. Imagine a potential customer looking for a company in your industry, finding you and looking for you. If your company is now closed, they will be very disappointed with the misinformation and will most likely go to the competition. You should also store information for your customers online for holidays or days on which your company is closed.
Include A Company Description
The ability to describe a company is relatively new to online business. Make sure not to simply chain keywords together, but rather write an honest description of your company. Tell what you stand for and what makes your company special.
Keep In Touch With Your Customers
Reviews are an extremely important part of local SEO. Therefore, it is your duty to respond to your reviews. Thank you for positive reviews and respond to opposite reviews in an understanding and solution manner. Potential customers will see that you care about your customers. That gives important sympathy points!
Build Local Backlinks
Link building is also of enormous importance in local SEO. Because local sites are usually smaller than the local or global websites, strong backlinks have a higher impact here. However, it is important that you pay more attention to the relevance of the topic and the local reference than you should already do with regular SEO. In any case, backlinks from local sites make more sense because they can generate new customers. Make sure that you can cooperate with local users and thus gain reach.