fbpx

Youtube Advertising For Small Companies

Do you want your products and offers to be visible on YouTube? In this blog, you will learn the most important things about advertising on YouTube advertising and how you can get started on a budget and without a serious recording. The probability that your target is on Youtube is very high. It is therefore worthwhile to be active in advertising here. But regular advertising tends to be perceived as annoying or intrusive in the context of the very loose, often private videos. In order to advertise successfully on Youtube, very precise targeting should take place and the form should also be adapted to the medium. Glossy videos in front of simple influencers can be daunting.

Other social media channels such as Facebook usually do not like YouTube advertising and prevent the integration or penalize them with their own methods. But once produced videos can of course be uploaded anywhere. If a company gets involved on YouTube and internalizes the somewhat unique rules of this platform, it can both strengthen its own brand and be used specifically for higher conversions.

Videos only disappear from the viewers if we delete them or make them personal. YouTube videos can be excellently linked to keywords – so that they also show up with regular search. YouTube videos are not moving image splitters – YouTube videos have an added value for the user: knowledge, entertainment, opinion and so on.

YouTube advertising

A Small Company Can Score On Youtube

The company shows recipes straight from the kitchen; the boutique owner demonstrates clothing from her range; the merchant gives tips on suitable types of alcohol; the coach shows tactics for coping with life – and the bookseller recommends good reading for a wide variety of occasions. All you need is a phone, good lighting and a suitable microphone.

You should produce such a video at least once a week. The YouTube platform should have the same name as the company that potential customers search if they want to know the place and opening times. The individual videos should adapt to the search terms that questioners enter on search engines if they want to receive exactly this input.

YouTube Marketing and YouTube Ads

YouTube marketing is highly recommended if you feel like making videos and appearing in them yourself. YouTube ads make sense if you can pull for someone else’s videos that brings the viewers that clicked to you. Offers always work – but with Google’s targeting support, you may find competing YouTube platforms that are great for your target. It might be something in common to implement video ads with competitors – but that’s the way it is with competing providers. That is part of the competition.

Read More
Engcode Team 24 August 2021 0 Comments

Tips For More Profitable YouTube Advertising

How can you strengthen the branding of your YouTube account with just a few clicks? Or advertise your own video for free to reach more viewers? With the new YouTube features, this is also possible without design knowledge and an advertising amount. And not just for YouTube partners, but for everyone. A free and useful function that you should take five minutes for. You can get to the In Video program with the settings and then the channel settings, which can be found in the left column.

Embed Your Own Logo In All Videos

Here everyone can add their own logo to their videos, which the viewer forwards to their own platform with a click. The avatar picture is suggested by default; However, another image with the dimensions 800 × 800 and a size of 1 MB can also be uploaded here. We recommend embedding a PNG file with a transparent background so that the image adapts to the video background and does not cover too much image area. Then the position of the image can be selected and the time of the display can be specified. Here you can either choose an individual start time and duration, or only fade in the logo towards the end for a certain time or fade in for the entire duration of the video.

At the moment, a branding that has been set once is displayed in all uploaded videos of the platform. Therefore, it should be checked beforehand whether the brand might interfere in some places in individual videos or whether it overlaps with other elements. For example, we had already included a logo ourselves in our current series and therefore decided against double branding, as long as you cannot select this for individual videos.

YouTube

Generate More Viewers For Top Videos

With this handy feature, you can promote a new or important video in any other uploaded video on your platform. It is interesting that you are not limited to your own uploads when choosing videos, but can simply include any YouTube video. Here too, the position and time of the display must then be determined.

For example, we decided to promote our latest video every week. In all other videos, a small preview of our current video is displayed for ten seconds at the bottom right. From our point of view, it is a pity that no call for action, such as watch top video or the like is displayed, but only the YouTube link appears.

Read More
Engcode Team 6 August 2021 0 Comments

Want to Learn More
About Engcode?

Book a Free Brand Analysis to learn more

about how to get more customers

with Engcode.