Pay per click advertising (PPC) is by far the most successful advertising model on the Internet today. Although there are many similarities between search engine optimization and the booking of PPC advertising when viewed superficially, both marketing measures differ considerably from one another. The most obvious difference for the user is that the PPC ads are marked as advertisements and are highlighted in color. From the point of view of the online marketer, however, the fact that AdWords advertising is paid per click is the most important difference to search engine optimization.
In Search Engine Marketing, The Pay-Per-Click Billing Model Works As Follows:
The search engine provides advertising spaces, which are also marked as advertisements. These advertising spaces can be booked by advertising companies. However, as only limited advertising space is available, the principle of the highest bidder applies here. The more an advertiser wants to pay for a click, the more advantageous the ad is placed in the search result display.
The user enters something into the search input field and gets a result display matching his searched keyword. It contains both organic search results and commercial ads. The user thus receives target group – specific advertising impressions, so – called ad impressions. But for the mere insertion of advertising itself, the advertising company has to pay nothing. Only with a successful click are costs due pay per click. How to reach a user if and only if he shows interest in the offer? Whether or not the customer buys in the end, however, it is irrelevant to CPC. It only counts that he has reached the advertiser’s website via the advertising material.
Reasons For Pay-Per-Click Marketing:
-You only pay if a user really perceived your advertising material and consciously clicked on it.
-You reach a target group that is very affine for your product or service.
-You significantly increase the range of your products.