How to Analyze Sudden Falls In Traffic?

After opening your Google Analytics account, you may have seen a decrease in your traffic values. You may experience instant traffic drops, even if you don’t want to. These declines are not normal small traffic drops. You need to deal with these traffic drops and panic. You need to know what to check first. This article will give you information about the points you need to check. It will also allow you to identify the source of the sudden drop in traffic and solve it with SEO services.

Looking at the Declines in Google Analytics

First of all, you need to check the traffic drop in traffic. If you cannot clearly see the traffic drop in the analysis data, you should check the date range. For example, you may have included today’s data in the report, but you may think there is an immediate decline in data because it is not yet complete. The golden rule you need to keep in mind when reviewing the data is clear. No site can have the same amount of traffic. There are ups and downs in the traffic values of the sites. For this reason, you need to make a more detailed review by focusing on the more selective and then descending date ranges.

Checking with a Knowledgeable

You should check the status of the tracking code on your site using Chrome extensions such as Google Tag Assistant, Ghostery, and Google Analytics Debubugger. You should also look at the Google Search Console statistics. Here you should examine whether there are various scanning errors. When you’re in the Google Search Console, you’ll also need to look at search analysis data.

Investigating Traffic Sources

If your site has significant traffic loss and you feel it is not a technical issue, or if it is not in a wrongly selected date range, you should do more research. The first point you should check is the traffic that traffic sources bring to you. If you’re receiving much less traffic than a particular traffic source, there’s a problem with your site or traffic source.

Analyzing the Target Audience Tab

If you cannot find the answers you are looking for when you are reviewing the traffic sources, you should review the target audience tab.


Read More
Engcode Team 3 January 2019 0 Comments

Basic SEO Analysis with 4 Steps

Would you like your website to perform better? How about coming to better places in all search engines? When you apply the techniques on the 4 basic SEO checklist that we share below, you will be able to reach these goals easily!

Target Market Analysis

First of all you have to do web site analysis. You should analyze meta sets and keywords. In the same way, review the text that users can read, take a look at the code on your website. Which position are you in search engines?

After the web site analysis, you should switch to competitor analysis. It’s important to know which content on websites, which keywords they use, and what keywords your competitors have succeeded on Google. We can even say that it is a key rule. It is useful to discover these keywords for an effective performance strategy. Which keywords did your competitors get in the top 5 rank on Google? Benefit from free tools for a more detailed exploration.

Keyword Research And Development

Now it’s time to sort the keywords according to your company goals. For each keyword you should know what the situation is in competition. Are keywords single or multiple? In some cases, you’ll see that keywords with spelling errors are more successful. That is why concrete data analysis is a must.

Content Optimization

It is not enough to wait for the best results after sharing your content. You need a good strategy to get the most out of your content. Want to know how to get the most out of your search engines results by increasing your relevance? We have prepared a few tips about content optimization.

Create Page Titles

Editing keywords based on keywords is an effective strategy. You create an integrity about the themes of your page as well as directing your keywords.

Create Meta Tags

Meta description tags can have a positive effect on clickthrough rates. Direct is not an SEO technique used to rise in the rankings. Google has stopped using these keywords, but as we said, it will contribute to the clickthrough rates. Thus, it will provide you with an SEO contribution, albeit indirectly.

• Place your long-tailed keywords in the areas you see strategically.

• Develop a new sitemap for Google.

Continuous Testing and Measurement

Analyze your position in Google rankings. How is your web traffic? When you make these measurements, your keywords performance will also appear. Of course, you will also make changes from time to time. Be sure to save new performance data with all these changes in an Excel file.

On Google, it is not enough to succeed for a while. Your success must be continuous! Therefore, never hesitate when your content brings you to good places. This is one of the most important rules for getting the best positions in the rankings.

Thanks to our SEO services, we analyze your website with all the details and determine your road map. We are strengthening your website with On-Page SEO and analyzing your competitors, mapping the competition of the sector. We are increasing your customer potential with correct planning.

Read More
Engcode Team 27 December 2018 1 Comment

Want to Learn More
About Engcode?

Book a Free Brand Analysis to learn more

about how to get more customers

with Engcode.