Responsive web design

Web Design Trends And Basic Principles

If you want to design a modern website, you should also deal with current web design trends. Because a contemporary web design uses the appropriate trends skillfully. Or should you rather do without it? Trends are transitory and the website is supposed to look contemporary even after the trend. In this article we highlight the most important web design trends of recent years.

Effective Is Emotional

We are emotional beings. We can think of ourselves as rational (which most of us do), and above all we decide emotionally. Long before our brains come up with rational justifications. Therefore, a website should also appeal to us emotionally. To convey to us certain emotions or to evoke within us. Images appeal to us emotionally, more directly and much faster than text ever could. And when pictures are emotional, colors are even more important, as the basis of every picture.

User Friendly Web Design

User-friendliness is also often referred to as usability. And usability affects all aspects of website development and should be considered from the beginning. Without a high usability, a website can hardly achieve its goal. A high usability is something like a quality feature of a website. The user reaches his destination effectively and efficiently.

User-friendliness concerns the navigation, its structure and the naming of the navigation points. It concerns the contents, which must be well structured and comprehensibly written. It concerns the design that has to create a clear visual hierarchy. It concerns the technical implementation, which ensures fast and easy operation of the website on every device.

Speed ​​/ Performance Becomes Even More Important

Actually less a trend than a basic principle of well-designed websites: Speed ​​is becoming increasingly important. This is partly due to the mobile revolution; After all, website operators want their pages to be easily accessible on a mobile and cost-saving basis. The faster websites load, the better the user experience – that was the case years ago. However, there is a trend to see web designers increasingly abandon time-consuming and memory elements for faster use of the site.


It is a trend in UX design, where selected user interactions are accompanied by small animation effects. For example, this can be a like button that rewards the user’s click with a movement effect or the vibrating of the smartphone. For experts, they are these very details that make up the user experience.

Infinite Scrolling Allows Website Visitors To Access New Content 

When the end of one section of information has been reached, the next one joins in immediately. Social networks like Facebook or Instagram have long used this method to present content to users in a continuous news feed. Even in blogs one encounters the scrolling for some time, and it will also play a role in the future. It is suitable for websites with a wide range of information. While a blog with 200 entries can still be easily paginated, the benefit of page splitting for large web projects decreases as the amount of information increases. It is rather unlikely that a user will specifically call up a page from total subpages. Infinite scrolling, on the other hand, is typically used with sophisticated algorithms that pre-filter information and present users with the most relevant entries first.

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Engcode Team 10 August 2019 0 Comments

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