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Twitter Optimization for Local SEO?

The importance of social media is a unique window for your website. From this window you can look at a very big world, and you can make this big world look at you. If you’re a local business and don’t have a huge digital marketing budget, we’ll give you a brief overview of Twitter optimization for your Local SEO. With these simple tips, you will increase both your interaction on Twitter and your traffic for your website.

Local Seo and Google Algorithm

While the Twitter search engine is not as complex as the Google algorithm, it ranks the search results according to an algorithm. The profile is passed through various criteria such as completion rate, interaction rate.

You must make sure that you have done these simple operations in order to be on top positions. The fill rate of information for your website’s Twitter profile is also important in terms of Google indexing.

For Local SEO, the location information phone number in the Twitter profile is important. Search engines are trying to list the most accurate results to their users. I think that there is nothing more natural than having the correct and complete profiles in the first place.

Importance of Retweet for Local SEO

For socializing and interacting on Twitter, it is important to keep in mind that regular retweeting is also important for local SEO. The reason for this is that as you increase the tweet that contains the keywords you share, the search engine algorithm is getting better and higher.

Retweet may seem like a simple process. If the tweet you have has a quality content and contains keywords, the chances of retweeting will increase. Quality content on the basis of social media marketing can be easily shared by users.

  • Write information appropriate to the target audience
  • Use original words and phrases
  • Tweet in busy time zones
  • Use Label

These are just a few of the basic tips for optimizing your Twitter account. You can make your digital marketing via Twitter which is one of the most important tools of social media which is the biggest power of marketing.

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Engcode Team 6 February 2019 0 Comments

How to Promote Your Brand with Instagram Management´╗┐?

The researches and the information you will get for Instagram management will always be useful. Because every day you may encounter another innovation. Therefore, you must continue to research and learn continuously. Collecting Instagram recommendations for corporate accounts under specific titles will help to better understand the issue. Now let’s take a look at what these subheadings are and what they cover.

Create a corporate company account

First of all, you need to create your Instagram account as a corporate account. Instragram also has two options as individual account and corporate account when creating new account. By creating a corporate account, you should take advantage of the advantages of social media for your company.

Give your corporate profile details

The first thing to consider when creating your corporate account is to use the correct account name. As a result, your account name is the representative of your company. Once you’ve created your account, carefully fill out your profile information. Include your profile on the information that people can understand, such as profile picture, description about the organization, company website address, links to other social media accounts, contact information.

Determine your purpose of use

You must decide in advance what institutional Instagram account you have created. To promote your product, service? To make sales via Instragram? Or just to interact with your users? Decide in advance what you intend to use, so set your strategies accordingly.

Perform target market analysis for Instagram management

The user profile that makes up the social media is varied. So everyone’s tastes, interests etc. they are different from each other. In this respect, you should determine in advance what your target market should be and who should be formed.

Avoid advertising constantly

Instagram management should not be made to share advertisements for continuous product or service promotion. Because this situation may overwhelm users and remove them from you. Now people are overwhelmed by intense advertising content. Therefore, diversify your sharing content.

You can take advantage of our Instagram management services to get more expert support.

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Engcode Team 6 January 2019 0 Comments

The Importance of Professional Facebook Management in Marketing

Since Facebook is now an important channel that provides 12.8% of web traffic worldwide, it has ceased to be a social channel where we find our primary school friends and send messages to each other. The number of active users, which is 1.8 billion, Facebook has over 40 million users in different countries. As such, this makes it possible for social media to be an important part of marketing strategies for brands.

In terms of providing traffic to the websites, increasing the brand awareness and creating a community that can promote products and services, Facebook is an important marketing channel for every sector.

The assets of brands, legal entities or well-known people on Facebook are possible with Facebook pages. A professional Facebook management with the right strategies puts brands ahead of their competitors.

Points to consider in Facebook management

One of the common misconceptions on Facebook is to overestimate the number of followers and to over-target the target audience. It is very important to manage the page with the right content and strategies as much as the target audience. You can create content that will reflect the brand and corporate identity that will attract the attention of the followers with many alternatives such as link sharing, video, gif, survey and photos.

It is not the right method to try to collect followers without creating content that reflects the interest and the brand correctly. Creating creative contents and sharing them in the right frequency and order is possible with a good planning strategy. One of the most common mistakes in Facebook management is not responding to comments from posts, not returning to messages or making a late return.

Specifically, spam comments from advertised posts give a non-professional look. Receiving answers to questions coming from Facebook, within a specific template, abusive, insulting, removing spam comments, taking immediate action to the complaints received in a short time is one of the most important elements of professional management.

You can create reports about your page, thanks to the admin interface that Facebook provides to page administrators and you can get your viewpoints for your followers. With good reporting, you can see how many things go on your page, and you can create strategies for how your next content should be.

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Engcode Team 5 January 2019 0 Comments