First of all, I would like to mention that Google’s algorithm update and development method has changed. Google followed a method of extracting certain updates for specific areas over the years. Lately this method has been replaced by bulk kernel updates. The impact of mobile usage priorities and rapid change in Web technologies is also very big. This has caused the effects to become too large. While webmasters could easily observe these effects for themselves, the only thing that changed in terms of users was that more user-friendly pages were displayed on the Google search results page.

Check Order Tracking Method

If your client is running the ranking tracking from the Google search results page, it should be explained that this is the wrong method. The Google algorithms are enough for each user to have different conditions, so that a page appears in different order to the user.

Check for Recent Changes

If you receive a mail titled that our website will continue to work with the most up-to-date technology tomorrow after the software update is done tonight, you may not know that the website is temporarily receiving noindex tags for only a few hours of work. Worst of all, it may be even worse that the small tag is forgotten there after the update.

Check Backlink

A large number of recent link losses can trigger a decline in your traffic, which may be reflected in ranking performance. Sometimes Webmasters who have migrated to Https and who forget to redirect or forget to redirect the URL structure and cause redirection can trigger these link losses.

Check Security Status

Sometimes even the most secure systems can be captured, misused. Such events will adversely affect your ranking performance. Beyond standard safety procedures, controls that provide extra protection can save lives. If you are faced with the ever-deteriorating ranking performance beyond variability, it is better to have a professional security check.

In addition to the searchers, Local SEO processes are carried out in order to list and rank the websites that are owned by businesses or space owners in search engines. There are also steps to be taken in order for companies or businesses to rank high in the lists of search engines.

Factors Effecting Local SEO Ranking

• Registration of the firm or the location of the company or the locality in the social media,
• Google My Business record
• Long and informative commentary about the business,
• Accurate and correct entry of contact information,
• Average and number of user comments
• It is the hours when the business is open
• Factors such as categorization by type of business may place the business on the first pages of the lists in any local search result.

It is very important to introduce the business information to the search engines. In addition to the search engines, it is also possible for the user to be informed about the business and thus attract the attention of the users and refer to the website. The website of a business that will do local SEO should have an understandable content. Thus, users who are interested in the website also provide clear and clear information as well as original and current information about the business.

Local SEO factors can affect your ranking of maps.

Accordingly, the search engine users in the business web site every time a visit to the top row can catch the chance to rise. Another reason for the trust of other search engines, as well as for users visiting the page more frequently, is the website design.

• Sites that use more mobile compatibility today also aim to make headlines, descriptions, topic tags, and visual optimization complete on the page, so that websites can become more attractive in local search results.

The correct location of the operating position in the search engines map applications can increase reliability. However, the information on the website should also be appropriate and ideal for local search. If the companies have branches, their location in the maps should be up-to-date and accurate, and the fact that the categories or internet site content for the branches are not the same can mean more visitors.

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Raising Google with Local SEO

Adding the company’s promotional text to the locations in the search engines maps, adding the businesses to the contacts applications, adding the contact information in the current and correct form, taking part in the regional guide sites, holding the existing sites in the local SEO directories, and adding the location map synchronization with the location on the website of the company. It can move.

Apart from these, creating different sub-pages according to the branches, specifying the working hours of the enterprise within the site, leaving accurate and up-to-date information on the map locations or pages in social media applications, high speed of the website, taking place among the business applications of search engines, keeping references with current photos. The methods can also help to remove the web page to the highest level in search engines.

Factors that reduce the speed of the page in our article, we have gathered the factors under 4 main headings. What are the factors affecting our page speed and how can we optimize them? These factors;

Make sure the image files are optimized

Perform compression and resize operations before uploading images to your site. In this way, you can make the images load faster by reducing file sizes.

Load images in the appropriate format. You can choose .svg format for geometric shapes, .jpg format for photos and screenshots, and .png format for high quality images and transparent elements.

Minimize the number of images. You can reduce the size of the data transfer by using CSS or removing unnecessary images. Ensure that the images are responsive. Thus, each device and size will be displayed properly.

Ensure that the source files are optimized

Keep CSS and Javascript in the same file. You can load these files faster by taking advantage of the cache feature of the browsers.

Avoid using unnecessary lines like comments, spaces in CSS and Javascript. Minimizing source files as much as possible will help browsers to decode codes faster.

Place the HTML in HTML code just before the closing part of the body part, rather than the top. This will load the page contents before the source files are triggered. You can also use the async attribute to load files instead of loading them at first boot.

Accelerate data transfer

Take advantage of browsers caching feature. With this feature, the image and source files will be pulled from the cache to provide faster page loading for the users who come back to your site for the specified period of time.

Deliver files by HTTP compression. With the compression process you can do in Gzip format, you can save on the size of the data and get faster data transfer.

Have your page resources loaded from different servers using the server system called Content Delivery Network. Thanks to this system, there is no loss of speed due to the physical distance between the user and the server.

Reduce HTTP requests

Avoid unnecessary referrals and redirection chains. In this way, you can avoid creating unnecessary HTTP requests.

Remove pages that return 404 code from in-site links. If you have source files with status code 404, try to fix them, if they are not available, remove them from source code to avoid increasing the number of HTTP requests.

Rather than using a large number of CSS and Javascript files, collect the source data in one file as much as possible. Thus, when loading pages, the HTTP request for the source files will be minimal and better site performance will be ensured.

Repeating icons, logos and so on. use static image files with the CSS Sprite method. With this method, you can prevent different HTTP requests from being sent to each image.

Pass a scenario into your mind. A phone call will come and the employer will ask you for a report. You will make all the marketing studies you have done so far into a report, but you don’t know what to do. With 8 key performance indicators, you can quickly and effectively prepare your report.

1. Sales Revenues

Your first job is to provide a performance indicator that will show your sales revenue so that you can prove your marketing efforts. No matter what you’re focusing on, sales revenue is an important criterion to show your success or failure. Reports that do not provide much data will not make any sense. The reports you provide should show that the earnings increase. The difference between the works that work and the works that do not work is easily visible from this point.

2. Cost per demand

What is the cost per request when you review incoming requests? How much impact did your marketing efforts have on increasing demand? What is the cost of these studies? You should create a table showing the cost, demands and balance of earnings of marketing activities.

3. Customer Lifecycle Value

The more time a customer spends with your brand, the more valuable it is for you. What are your subscriber loss numbers? What do you do to prevent subscriber loss? You must know your subscriber loss amount and you should actively work to reduce it. To reduce subscriber loss, you should know your customer well. You should pay attention to customer satisfaction and learn the customer’s thoughts about product / service availability.

4. Return on Investment in Digital Marketing

You will have to deal with a large amount of data in the field of online marketing or online marketing. Observing, analyzing and reporting the activities of the brand’s site should be among your main efforts. However, you should follow the traffic from the site. When you have the tools to analyze your data, you have the opportunity to make improvements that will bring you more demand and sales. More traffic means more demand. Conversion rates are the biggest indicator of your success.

5. Site Traffic Demand Rate

When you want to examine the site traffic in terms of demand rate, you will need to look at four different points. The amount of unique visitors to your site, the quantity of sales from site conversions, the amount of conversions per visit, and the source of conversions are important data you need to take a look at. You must create campaign-based reports to measure each of these data.

6. Qualified Sales Amount

If a demand complies with all the criteria of marketing efforts and has turned into sales, this should now be regarded as qualified sales by the sales team. If a demand has not turned into sales, it must be returned to the marketing channel and the possible causes should be questioned. It is extremely important to know the rate of requests returned to the marketing channel. In addition to this, knowing the qualified sales in line with the digital marketing activities is critical for identifying the problems.

7. Configuring Conversion Rates

Are your content marketing efforts effective? Do your marketing efforts to drive traffic to landing pages work? You should always try to constantly observe your landing pages and content placements. You should always try to improve conversion rates by performing A / B tests.

8. Organic Search

SEO and offline marketing work have an important role here. Are the search engines or other sources that bring you the sales request? Or do you do offline marketing work? Do the content on your site really reflect the quality of the products / services? You should consider these and if necessary make improvements that reflect the product / service quality better.

After opening your Google Analytics account, you may have seen a decrease in your traffic values. You may experience instant traffic drops, even if you don’t want to. These declines are not normal small traffic drops. You need to deal with these traffic drops and panic. You need to know what to check first. This article will give you information about the points you need to check. It will also allow you to identify the source of the sudden drop in traffic and solve it with SEO services.

Looking at the Declines in Google Analytics

First of all, you need to check the traffic drop in traffic. If you cannot clearly see the traffic drop in the analysis data, you should check the date range. For example, you may have included today’s data in the report, but you may think there is an immediate decline in data because it is not yet complete. The golden rule you need to keep in mind when reviewing the data is clear. No site can have the same amount of traffic. There are ups and downs in the traffic values of the sites. For this reason, you need to make a more detailed review by focusing on the more selective and then descending date ranges.

Checking with a Knowledgeable

You should check the status of the tracking code on your site using Chrome extensions such as Google Tag Assistant, Ghostery, and Google Analytics Debubugger. You should also look at the Google Search Console statistics. Here you should examine whether there are various scanning errors. When you’re in the Google Search Console, you’ll also need to look at search analysis data.

Investigating Traffic Sources

If your site has significant traffic loss and you feel it is not a technical issue, or if it is not in a wrongly selected date range, you should do more research. The first point you should check is the traffic that traffic sources bring to you. If you’re receiving much less traffic than a particular traffic source, there’s a problem with your site or traffic source.

Analyzing the Target Audience Tab

If you cannot find the answers you are looking for when you are reviewing the traffic sources, you should review the target audience tab.

Let’s face it, actually every website owner really wants to get Google Traffic on his side. Visitors get their own website for free, and the right keywords not only drive a lot of traffic, but also target audiences directly to their own website. Unfortunately, not many people make it on Google Search. Google’s ranking factors have become too rigorous, and very quickly, rather than pushing his page forward on Google search, has shot them out of the index. So if you want this not happen to you ,you can manage to get ahead with these principles;

SEO Principles

Domain Name

Before you build a website and choose a suitable domain for it, you should think about which domain name fits the page. Always use an easy-to-remember domain name.

Keyword Research

If you want to save time on your keyword research, you should get a paid keyword tool to find niches to your high-search keywords with little competition.

Ask Questions For A Good Overview

Ask friends and relatives if you can watch them surfing your website. Watch them closely, and you’ll get a good overview of how the visitors behave on your page.

Updating The Topics

Update your reports for news or other changes to a topic. This will keep your page up to date and stay interesting for later visitors. Forums are great for pointing out you and your products for websites.

Traffic Through Social Network

Social networks can bring you a lot of traffic. Focus not only on Facebook, but also test other channels. Pinterest, Stumble-Upon, Instagram and more networks are getting more and more new users every day.

The Importance Of Local SEO

Local SEO is becoming more important. So in Local SEO, add your landing page to Google Business, so that you’ll find it better.

Connect with other scene experts to share valuable experiences. A SEO-regular table can always help to get to know new people from the scene.