You can use different digital platforms to promote your e-commerce site. Of course, you need to have a certain budget when creating advertising campaigns on these platforms. This can be quite difficult, especially for new initiatives or small initiatives; because they need to prepare these advertising campaigns with low budgets. However, there are some ways to get advantageous from this situation. Managing your existing ad budget well and optimizing your PPC ads correctly will help you get effective results from your advertising campaigns, even with low budgets.
Prioritize Your Goals
When you create advertising campaigns, you need to determine which goals you want to focus on and a priority list of those goals. In this way, you can determine which goals you will create and how much budget you will allocate to these campaigns.
- To create brand awareness,
- Creating a product or brand demand,
- Increase site traffic,
- Redirect to sales,
- Forwarding to communication channels,
- You can set different goals and prioritize them.
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Prepare location-oriented ads
It will be very useful to target your campaigns to specific locations in order to get higher returns from your ads. Rather than showing ads across the country, it’s a more efficient way to give ads to your site than most traffic and recycling locations. For this, you can target your ads to these regions by identifying the cities and locations where you’re taking the most traffic through Google Analytics.
Determining the display times of ads
Choosing to show your ads only in certain time periods will also help you better manage your PPC advertising budget. On Google Adwords, you can choose which times of the day your ads appear. With this feature, consumers can often test their search or search time periods and show your ads only during this time, so you can keep your ads running longer.
Only ads for phone calls
You can provide ads for phone calls to enable consumers to contact you and communicate directly with them to influence their purchasing decisions.
If phone calls are an important sales channel for you, preparing an ad campaign that will highlight your call center will help you get more recycling.
Search for keywords with high volume but low competition
When creating a campaign with low budgets, it is very difficult to focus on generic and competitive keywords. This way, you can consume the budget in a very short time. Instead, it has a certain search volume; however, your focus on low-competitive keywords will help you better manage your advertising budgets. At the same time, you can start to attract traffic through keyword groups that are not directed by competitors.
Use negative keywords
Be sure to include negative keyword usage in your AdWords campaigns in order for your ads to respond to more relevant search queries. Negative keywords enable your ads to respond to more relevant search results in search queries, preventing your ads from showing on search queries that aren’t relevant to your ad. In this way, you can improve the performance and recycling of your ads.