Online business is also not spared from the effects of the pandemic. While some online business have to deal with busy network, others face economic challenges. Whether problems with the supply chain, fewer orders and a drop in sales or angry customers: Almost 75% of online retailers felt affected of the pandemic at an early stage.
Nevertheless online shops should react agilely to the current situation in order to retain customers even in this situation. We would like to give you some tips and some suggestions for this time, because shop visitors are currently having changed fears, expectations and needs.
Communicate The Parking Permit
Even before the coronavirus appeared, the shipping service providers offered the variant of dropping off the package at any location. A parking permit is more important today than ever, because these days everything depends on reducing the speed of the infection. Many of your customers justifiably fear that they will become infected if they come into contact with an outside person. If a parking permit is communicated, online shops give customers the chance of ordering without the risk of infection.
Make The Buying Process Easier For Customers
The customers in particular are rightly very careful. Make it as easy as possible for them to buy online. Incidentally, this is a good time to make optimizations with regard to the user experience of your online shop. This also includes, for example, a lean checkout with a few steps. With a barrier free shop you can reach new buyers. So you have more chances of success today than before. You are also making a contribution to combating the pandemic.
Stay In Touch With Your Customers
Online customer contact is now more important than ever, because your customer support can respond individually to questions and possible needs. With the right tools, customer support is also feasible at home. If you are looking for printing services Dublin and surrounding areas for your company’s brochures, Alpha Print can assist with various formats, sizes and designs for you to engage with your current customers as well as potential new business. In this way, your employees in customer support remain in constant contact with customers. In addition, a plan should be developed for more customer support, as many online business are confronted with a higher amount of calls. As soon as you are affected, you should have additional lines set up.
Give The Cart Abandoners Incentives
The changed situation is also having an impact on purchasing behavior. Online shoppers have always paid attention to prices and discounts, which are still an important purchase method. Now some have a significantly lower income and therefore have to live more frugally. Others belong to the group and avoid any contact more than others. Still others are in your online shop for the first time. These are all situations that can quickly lead to a purchase being abandoned. Help these cart abandoners with their problems that cater to their needs. Price abandoned purchases receive a discount and abandoned purchases in need of service receive a message.
Create Frequently Asked Questions
Your existing and new customers will have many questions. To relieve customer support, it is best to create such a section that should also be prominently placed so that visitors can find them quickly.