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Getting Your LinkedIn Profile to All-Star Rating

LinkedIn is a social network for business contacts that lives from the individual network. The social network currently has 560 million users worldwide.

Why Shouldn’t You Do Without A LinkedIn Profile?

Especially when you are looking for a job, a LinkedIn profile increases the chances of being approached by recruiters – maybe they already have the next dream job ready for you? But even in a permanent employment relationship, LinkedIn has some advantages to offer: Network with your colleagues, service providers and customers there in order to expand your network. In addition, through LinkedIn you will receive numerous current industry news and exciting insights from other companies in order to always be up-to-date and to build up a standing as a pro in your company.

Profile Picture

The profile picture is the figurehead of your online presence. Here you should make sure to choose a well-lit picture on which you look serious and authentic at the same time. Avoid vacation pics and choose application photos instead. Depending on the industry in which you work, this should be more serious or more creative. LinkedIn recommends a size of 400 x 400 pixels.

Cover Photo

The cover picture completes the first impression of your profile. This should also be serious. How about a reference to your company or your product?

Profile Slogan

The profile slogan is displayed under your name and is therefore good for your mission statement! Use relevant keywords to make Google your friend, such as your industry. You can also use quotations or an address. If you do not fill out the field explicitly, your job title and your employer will appear as a profile slogan.

LinkedIn

Description

Here you can describe yourself in your own words. Share your passion and your experiences. You should give your description a personal touch. If you find it difficult to copy, ask friends how they would describe you – what makes you stand out? Or where do you want to go? What is your vision?

You also have the chance of including media and links in the description. For example, did you participate in the relaunch of your company website? Link them here! Or were you involved in the creation of something online? List this one!

Job Experience And Education

Show your career here: Where did you study? And what were your previous jobs? You should carefully fill in all of this data here. However, do not just list your positions, but also describe them: What exactly did you do? Which projects did you oversee?

Use Of Showcase Pages

Use Showcase Pages to create your own pages for your better-known brands, businesses and initiatives so you can expand your All Star LinkedIn presence.

With an intuitive blogging tool that integrates seamlessly with your profile on LinkedIn, you can post new and previously published content on LinkedIn to quickly grow your audience. Take advantage of native video. Native videos are displayed in the LinkedIn feed as independent posts, so that you can connect with the company’s decision-makers throughout the buyer’s journey on LinkedIn.

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Engcode Team 17 March 2021 0 Comments

How To Create An All-Star LinkedIn Profile

Do you have a LinkedIn profile? Congratulations, you are now one of the users battling for the attention of recruiters, investors, and entrepreneurs looking for talent on the platform. Contrary to what many users think, your profile is not the online equivalent of a resume. While it looks like it, it’s a lot more than that. Your LinkedIn profile gives you the chance to share your story and personal brand beyond the limitations of a resume. It also serves as a business and is a way for other users to assess whether you are a useful addition to their¬†network.

Use The First Person

Many users are still undecided about this LinkedIn profile. While using the first person on a resume is not acceptable, it is fine on LinkedIn as this is a social media account. Write like you are speaking to a friend but stay serious. Let your character shine. There is no need for high incorrectness words, although good grammar and spelling are expected.

LinkedIn Profile

Choose A Good Profile Picture

Having a profile picture results in nine times more requests and about 25 times more profile views. Your profile picture gets people’s first impressions, so make good choices. If you can, invest in a good headshot for your profile. Don’t be afraid to pick a creative image if it is appropriate for your business. Just make sure it’s up to date and has a good close up.

Connect Your Other Accounts and Pages

LinkedIn enables users to connect other accounts to their LinkedIn so that your existing networks can be found on the other media.

Use The Summary To Tell Your Story

The summary of your LinkedIn profile is not the same as the executive summary on a resume. On a resume, the summary is usually intended for the uses performance; with LinkedIn, you are not limited to a one line. There is enough space to tell the story beyond these achievements to allow readers to understand the context of your work and the impact it has on those around you. You can also write a brief description of your progression or tell the story of your company. While storytelling is acceptable, LinkedIn users don’t read a book. Limit your summary to three to five short sentences with a bulleted side for people who do not want to read all of the text.

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Engcode Team 12 February 2021 0 Comments

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