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Some reasons why your Google Ranking Changes

First of all, I would like to mention that Google’s algorithm update and development method has changed. Google followed a method of extracting certain updates for specific areas over the years. Lately this method has been replaced by bulk kernel updates. The impact of mobile usage priorities and rapid change in Web technologies is also very big. This has caused the effects to become too large. While webmasters could easily observe these effects for themselves, the only thing that changed in terms of users was that more user-friendly pages were displayed on the Google search results page.

Check Order Tracking Method

If your client is running the ranking tracking from the Google search results page, it should be explained that this is the wrong method. The Google algorithms are enough for each user to have different conditions, so that a page appears in different order to the user.

Check for Recent Changes

If you receive a mail titled that our website will continue to work with the most up-to-date technology tomorrow after the software update is done tonight, you may not know that the website is temporarily receiving noindex tags for only a few hours of work. Worst of all, it may be even worse that the small tag is forgotten there after the update.

Check Backlink

A large number of recent link losses can trigger a decline in your traffic, which may be reflected in ranking performance. Sometimes Webmasters who have migrated to Https and who forget to redirect or forget to redirect the URL structure and cause redirection can trigger these link losses.

Check Security Status

Sometimes even the most secure systems can be captured, misused. Such events will adversely affect your ranking performance. Beyond standard safety procedures, controls that provide extra protection can save lives. If you are faced with the ever-deteriorating ranking performance beyond variability, it is better to have a professional security check.

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Engcode Team 1 February 2019 0 Comments
SEO Search Engine Optimization, Ranking algorithm

What are the Most Important SEO Rules?

While the SEO Rules are changed by Google’s updates every day, there are some basic rules that should be considered. In this article we have written the most basic and most valid rules for you.

Content

Content is one of the most important Google ranking factors and one of the most basic SEO rules. Especially in recent years, there has been a shift from keyword-focused content to natural content and more relevant content. According to research, only 53% of the first 20 queries were found on the title tag and less than 40% of the landing pages had keywords in their h1. These rates clearly show that Google’s content relevance is now in front of keywords.

How do relevant content appear?

Algorithms like RankBrain and Hummingbird are constantly being updated for semantic relevance and optimization. This causes a content to be written in a competent and comprehensible language, leading to unnecessary and unreadable keyword densities. Research also shows that longer content is better than short content because it can be more detailed.

How to Optimize Content

  • Find and correct insufficient content.
  • On all pages, narrow down and refine content topics further.

Content is affected by ranking factors such as Bounce Rate and Click-Through Rate. For best results, ensure that the content is both comprehensive and relevant for the respondent audience

Backlink

Backlinks continue to be an important Google ranking factor. Google evaluates good links, unrelated and irrelevant links. More links will be good for your site’s traffic. But this is true if the platforms you buy backlink are relevant and competent.

When your content wins high-quality backlinks, you’ll get three important ranking signals:

  1. Number of Backlinks
  2. Link Diversity

As one of the main branches of social signals, we can show good quality backlink. The position and social signals have a strong relationship with all social media channels.

How to Get Good Quality Backlinks?

There are many different ways of getting backlinks, but all of them have content marketing on the basis.

If you’re not sure where to start, you can find, share, and share content with someone else’s related, backlinks. Except this,

  • Check how many links are available in your content and the quality of these links
  • Quality partnerships with others to get Backlinks
  • Get rid of spam and poor quality links

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Engcode Team 21 January 2019 0 Comments