Facebook Advertising – Advantages & Disadvantages

Since common media advertising continues to benefit from a growing number of users, many companies now see it as an efficient tool. It even goes so far that some of them are relocating their regular presence to networks and creating a Facebook advertising for their company so that they can only be active there. But is that really a well considered move? In the following, we will deal with the question of which means of advertising are better suited for companies and which advantages and disadvantages a Facebook page offers companies in contrast to their own advertising.

Facebook advertising offers the most advantages to companies when they are used for community building and marketing. They are well suited for advertising  with the user and conversely, they have the opportunity to come into close contact with a company. This makes companies more transparent for users and allows them to be closer to them. They can also present themselves well using the short the advertising tool. However, a Facebook presence is sometimes less suitable for advertising. Contributions and postings that seem too spamy to users can quickly scare them off again.

Comprehensive Settings

From interests to job titles of target persons, almost everything can be filtered on Facebook. The plan of an advertising is partially specified, but can be individually configured using branding and your own image. The ads are linked to the Facebook page and website, so that there is immediate interaction between the company and the customer if required.

Facebook advertising

Benefits Of Facebook Ads

  • Campaigns are easy to track
  • Immediate return on investment
  • Lots of targeting options
  • The ability to reach people early in the buying period before they are aware of their needs

Disadvantages Of Facebook Ads

  • If set up and looked after incorrectly, money is quickly burned
  • Depending on your target, Facebook advertising can also be irrelevant
  • Reaching users too early in the buying cycle could potentially reduce your conversion rate

Facebook offers many arguments that speak in favor that content from small and medium sized companies can actually be successfully placed there and thus have a very good influence on users and customers. However, those who value stronger branding and product data cannot avoid creating a company website. It is therefore good if you rely on a successful combination of marketing tools in order to cover the target as broadly as possible.

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Engcode Team 13 January 2021 0 Comments

How To Attract New Customers With Facebook Advertising

Facebook ads can be very profitable and deliver a large amount of high quality traffic when properly targeted. Facebook advertising opens up a variety of opportunities to attract new customers to your business products.

Ad Manager and Power Editor Tool

To be successful with Facebook advertisement, you must first choose the right ad tool. On Facebook, you can choose between the Power Editor and Ad Manager. Another way to promote existing posts is the Boosting button.

The power editor is especially popular with advanced advertising budget. With it, several ads can be created, edited and published at the same time. A particular advantage of the power editor is that the most recent functions are usually rolled out first.

Find The Right Audience

The success of an advertisement depends largely on the chosen target group. Generally we divide these into cold and warm contacts. Cold contacts are people who have never come into direct contact  with the brand or page. So with a high probability, you have never heard of yourself. On the other hand, warm contacts are people who know your website or are already fans of the Facebook page. You do not have to imagine them, they already know you or the brand.

You do not have to imagine them, they already know you or the brand. Applying this principle to Facebook means that you have already established a certain reputation with people who are in warm contact and in some way has a confidence bonus.

Facebook Advertising

Advertising Policies For Facebook Ads

Before you post an ad on Facebook, you should first read the applicable advertising policies. They provide information about which advertising content is allowed on Facebook. Before an ad goes live, it will first be reviewed by the Facebook team based on guidelines. If an ad ever violates the policy, you will receive a notification from Facebook. You can then revise it later and submit it again for review.

Use Tests To Get To Know Your Target Group

Here you can test whether a specific placement, a specific audience, a specific ad text or a specific image performs well as an ad. It can be used at all campaign levels. To get to know your target group better as a beginner, you should first focus on only a few variations. The more experience you have with advertising, the more variations you can try.

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Engcode Team 26 December 2018 0 Comments

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