From demographic information on interests and industries to professional titles of target persons, almost everything can be filtered via Facebook. The design of a display is partly predetermined, but by text, branding and to own a picture or video material individually is configurable.
Facebook Ads can be designed and customized for any industry, service or product of any kind. Both companies from the industrial sector as well as retailers or small businesses can advertise individually via the network. There are always countless target persons on the platform for every industry – they are just waiting for offers. To give you an idea of what advertisements might look like for different industries, here are a few examples.
Facebook Advertising Objectives
Reach people who are more likely to pay attention to your ads and increase awareness of your brand.
Leverage videos that offer exclusive content with a look behind the scenes or highlight product launches and success stories to increase your brand awareness.
Structure & Functions Of An Advertisement
Of course, each ad has in addition to the numerous, design-technical possibilities, despite all this a solid, static “framework” that unites the basic building blocks. The latter include the textual description of the ad content. On the other hand, other basic functions allow interaction with the target persons.
Mistake: You Leave Your Campaign Alone
Facebook campaigns are like kids. You can not leave them alone. Visit your ad manager on a regular basis and review the results. Because most campaigns have a kind of expiration date. From this point on, the performance is steadily decreasing. And you should definitely avoid that. For example, reduce the click through rates of your ads, design new ads, and include them in your campaign.
The Facebook Pixel
The Facebook Pixel is a little wonder child. This little code snippet can truly accomplish great things. With this tool you will be able to measure the impact and results of your campaign. The Pixel also allows you to redirect visitors to your site on Facebook with ads. The Facebook Pixel is the basis for retargeting on Facebook. With its help, the website Custom Audiences is created.