fbpx

Impacts On Your Sales In The Facebook Ads

After you’ve started your Facebook advertising campaign, you can manage it and see its impact on your sales in the Facebook Ads. The management of your Facebook ads is the focus of your campaign and can be viewed on both a desktop and phone device.

Tasks and Added Value

Almost everyone with an internet has come into contact with social networks at some point. Writing a post doesn’t actually require any training. But if you want to strategically integrate the Facebook platform into a company, you should do more than post something every now and then. The platforms are developing rapidly, new ones are coming onto the market and the updates that are developing in terms of content on Facebook should also be kept in mind.

Facebook Ads

Focus On Medium-Sized Companies

Facebook has announced that the Facebook Business Suite is available immediately and is specially tailored to the needs of small businesses. The giant is once again presenting itself as a partner to medium-sized companies. In the future, the US based company would always like to focus on the needs of SMEs first in order to enable them to have Facebook management.

Overarching Features At A Glance

Updates: The suite shows all notifications, comments from Facebook on the start page.

Advertising: Individual contributions can be advertised in order to generate target specific reach.

Posts: Posts, images, and other content can be published using the suite and pre-scheduled as needed. You can choose whether content should be posted on Facebook and at the same time whether only one platform should be used.

Analysis: The so-called insights area is dedicated to the analysis of the company’s activities. Here, among other things, the range, the interaction or other indicators can be viewed and analyzed.

Conclusion

The rollout of the Facebook Business Suite is a correct and also an important step towards greater user-friendliness for the company. In the past, it was especially small shops that could not spend enough resources to be sustainably successful on Facebook. It remains to be seen, however, whether Facebook will succeed, for example, in replacing the business manager as the linchpin of the platform management.

Especially in young and smaller companies, the tasks of a social media management mix with those of a marketing, often also called online marketing. That means: Advertising campaigns that are not of an editorial nature but have clear marketing are also adopted. In particular for companies that offer products, new customers should be won or existing customers reactivated. The creation of the advertisements is one of these tasks.

Read More
Engcode Team 12 July 2021 0 Comments

Golden Rules For Better Facebook Ads That You Can Use On Your Own

Advertising on Facebook helps to generate reaching more visitors. If you have reached more customers, you can use your own products, of course also services or software tools. Every entrepreneur or company that is at the beginning of it usually has the same problem in principle, too little reach is available for one’s own application! In the article we go to the topic of Facebook Ads from some¬†perspectives.

More Visitors For Your Website

If your goal is to get more visitors to your website and blog, or to force a conversion like a newsletter signup, online shopping, etc., then you should work with the conversion pixel. You can do this directly from the ad or Advanced in the Business Manager and have it interposed on the page you are looking for or, if you use WordPress, take a plug-in.

Content For Different Ads

You can create different ads in the same Ad Set. Do this whenever possible, the result as well as the findings will surprise you.

When it comes to content, use high-quality content and whenever possible, your own. If you do not have one, Facebook will provide you photos via the Ad Manager iStock. Facebook also tells you which image size you should use – listen and adapt your photos of this size.

Also, come up with something in the lyrics and be brave, it’s just Facebook and if you’re reading this, you’ll hardly have a sound idea about your target audience on Facebook. Get this insight through varied, bold and attractive ads!

The Advantage Of Advertising On Facebook Is The Targeted Amount Of People

Here we can determine exactly who should see our ads, which increases the effectiveness of the ads enormously. We can also choose whether to show ads on mobile devices only or on the desktop. This not only increases the effectiveness but also the range in relation to the given budget. The success measures a social media manager, among others, the CPC. CPC means nothing more than cost per click. The lower the cost of purchasing a click, the more successful you will convert, let’s assume a common set group.

Thousand Contact Price

This system answers the question of how much money needs to be invested to make a thousand people see the ad impressions. If we are just going for a very simple campaign, the social media marketing thousand-contact price is only 20% relative to a traditional CPM in a print magazine or in a daily newspaper. This can be fetched five times the efficiency of the same budget! That’s what makes people and companies excited about social media marketing.

Facebook Ads

Successful Campaigns

Advertising needs to attract attention. Exactly the same principle applies agencies today in the social networks, when campaigns are conceived. Graphics or videos that are published must attract attention. In particular, with the target audience, who might be interested in the product or service. This attention is created by using very simple means, as well as circles or arrows as an overlay that directly indicate an offer. The same principle works in graphics but also in video content, which must have a surprising moment within the first seconds to pick up the users.

 

Read More
Engcode Team 6 January 2019 0 Comments

Want to Learn More
About Engcode?

Book a Free Brand Analysis to learn more

about how to get more customers

with Engcode.