Trends That Will Play An Important Role In E-Commerce This Year

No other year has given the e commerce such a huge boost as the previous year. We have summarized for you which trends will play an important role in e commerce in the new year.

Crisis Proof With Security

Safety first! The uncertainties of the past year have left their mark, the dangers of which we will still feel in 2021. Rethinking was initiated in almost all sectors and the situation was reacted to with various measures. Back-end phases have also been changed to protect employees in warehouses and shops. The aim is to act as contactlessly as possible – both during payment, delivery and at work.  The resulting advantages for both customers and dealers, such as relieving the department or minimizing costs, are not to be missed in 2021 either.

Information Protection

The security is also strengthened elsewhere. The topic of data security will remain a long-running issue in 2021, especially with regard to marketing. First of all, the cookie ruling was confirmed in May 2020. This means that users must expressly consent to the setting of cookies. If the information is tracked without the consent of the company, for example, to create user profiles. This ruling affects companies that have previously relied on common tools or providers that transact their data. Some European software manufacturers now offer servers within the EU, legally compliant consent and privacy by default that comply with data protection. The offer will probably expand in 2021 and other issues with regard to security will also arise, which pose challenges for shops and marketers.

e commerce

The Must Have For 2021: Content Marketing

Not really new, but unfortunately still far underestimated: the advantages of content marketing. With the increasing number of competitors, it is more important than ever to win and retain customers with interesting content. Especially in B2B, decision makers use search engines and, in addition to the content of the pages, also obtain data from media and online shops. It is crucial to be found in search engines with the help of keyword based content and to convince with high quality content. If the content is not only shown on your own website, but also targets the media, a group can emerge that shares content with your own systems and thus increases awareness. If you want to have the best amazon a+ content for your products, you can definitely rely on kenjiroi.com.

In order to increase the interactions and the engagement of the consumers, the use of content is recommended. In addition to playful options such as asking a question or a vote, the use of videos usually ensure more attention. Videos have the ability to convert viewers into customers. You can unlock that ability when you learn about this Viddyoze review.

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Engcode Team 16 February 2021 0 Comments

E- Commerce SEO: Globally Improve Your Invest

Creating a robust SEO strategy for your website takes time, but the returns are worth the effort you invest to improve the SEO of your site. Chorley digital offer fantastic SEO services with guaranteed ranking increases. If you are looking for ways to improve the SEO of your ecommerce website, these optimization tips can help you get started becoming an SEO savvy online store owner.

Start With E- Commerce To Improve The Site Structure

Breadcrumb navigation is a form of page navigation that shows visitors where they are in the page hierarchy of a Web site without having to examine a URL structure. Using this can have main benefits for e-Commerce sites:

Improving usability: E-commerce stores with a large number of categories can improve the usability of their website by displaying breadcrumbs. Breadcrumbs also makes it easier for search engines to understand the structure of your website and improve crawling.

Create Unique Descriptions For Each Page

While it’s true that meta-descriptions do not directly affect search results, a clear meta-description for each of the webpages will help your online store get more clicks as it appears in search results pages.

Shopify topics can automatically generate unique meta-descriptions for each page. If you are a WordPress user, we would recommend you to use an SEO agency and seek their services, which can help you manually add meta descriptions to all your pages.

Accelerate Your Website

Speed optimization is important for improving search results and usability, especially for e-Commerce sites. After all, you can not afford shoppers to abandon their shopping carts because it takes a lot of time to load web pages on your site. According to experts, research shows that 40% of people leave a website that takes more than 3 seconds to load.

How Do You Optimize Your Links?

Important factors for your search engine ranking are the quantity and quality of the links pointing to your website as well as your internal link to the website. So-called “inbound links” are links that are created on various websites and link to your website. For search engines, such links are a testament to your credibility: if many other sites link to you, it means your site is a legitimate source of information. Internal links are links between the individual pages on your website. A robust internal linking structure pulls clear tracks from the central pages to the rest of the website. This makes it easier for search engines to find related content.

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Engcode Team 4 August 2019 1 Comment

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