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E-Commerce SEO Increases Company Sales Efficiently

SEO for e-commerce and shop managing is the most efficient way to sustainably increase your company’s sales. These are top plans for a SEO agency, as sales can easily be measured and verified through traffic. Once your product selection and products are in the top rankings, sales usually increase disproportionately with a corresponding search volume. If you want to take your shop to the next level with SEO, send us an inquiry. We know what we can and also work on a sales in the area of e-commerce SEO.

Implementation and Shop Content Optimization

With the right keywords, you can optimize your entire site for relevant search queries. Only now will your products and lists be of interest to search engines and potential customers. The topic coverage and the use of keywords must be harmonized and implemented within the right possible shop structure. This is the only way to achieve the desired top results in search engine in the long term.

Optimization Of The Structure And Navigation

As mentioned at the beginning, many shop methods inherently have issues with page structure, duplicate content, thin content and thus with indexing on search engines. Since the user signals play a decisive fact in the rankings, a shop should be very tidy and navigable. The user experience is crucial for both visitors and Google. In the analyzes you will receive the form for the best structuring and thus a template to make your shop user-friendly.

e-commerce SEO

Content Marketing

Once all the foundations are in place, you will know your customers’ target audiences, search and keywords. This puts you in the right starting position to produce new content and manage further traffic. Many shops neglect content marketing and produce little or no data content. In this way, you leave the great potential of e-commerce SEO sales untouched. That is why SEO’s offer a performance-based remuneration for shops. You only pay when sales through traffic achieve the agreed goals.

Why is SEO important for Ecommerce and Shops?

If you already run shops, you are sure to know the different tactics to handle traffic. Each has its strengths and weaknesses, but especially in e-commerce, SEO comes into its own with complete force. Products that are in the top rankings regularly convert many times better in e-commerce topics compared to other platforms such as paid advertising. In addition, with SEO you generate a sustainable platform if your shop is well positioned, can manage sales for years after an efficient SEO campaign.

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Engcode Team 17 August 2021 0 Comments

E-Commerce SEO: How Online Stores Can Drive Organic Traffic

Are you planning or already running an online shop and would like to know how to approach the topic of online shop SEO? Then this post is the right place for you. Below you will find a comprehensive guide to all SEO-relevant subjects so that you can get started today. Otherwise, as an experienced SEO for online shops, we look forward to your message!

Why Is Online Shop SEO So Important?

Many online entrepreneurs initially shy away from SEO, as the results unlike ads, cannot be felt immediately. But without SEO, it can get quite expensive in the long run. In addition, around 37.5% of all e-commerce comes from SEO. In order to build a large and successful online shop, there is virtually no getting around SEO. In the long run, SEO is one of the most cost-effective ways to get high visits for most pages. The work and costs that you initially put into your site will pay off many times over later.

How Long Does SEO Take In Ecommerce?

Unfortunately, there is no answer to this question. Depending on the market environment in which you are active, which keywords are relevant there and how your site is doing, SEO can take several months to years. A couple of weeks is definitely not enough. Anyone who wants to do SEO needs patience and perseverance, but is rewarded for it.

E-Commerce SEO

OnPage SEO For E-Commerce

Since we have already written a detailed blog about SEO OnPage, we would like to keep the topic of OnPage relatively short and only deal with the specifics of the online shop SEO:

The URLs in online shops can sometimes be very long. However, we recommend that you keep this as short and simple as possible. In addition, they should have a clear structure that speaks for itself. In any case, you should also include the focus keyword within this structure.

Heading Structure

The H1 heading is the most important heading for the reader as well as for Google. It should therefore appear on every page and contain the focus keyword. It also makes sense to include the keywords and their variations in subordinate headings. Beware of keyword stuffing, however.

Amount Of Text

You cannot make a general statement here, because that depends on it. As is so often the case, it helps to just google it. Take a look at the top 3 search results and stick to these text lengths. Based on the top results, you should be able to make your site even better:

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Engcode Team 21 July 2021 0 Comments

Optimize Your Online Shop For E-Commerce SEO

We will present you a few strategies and procedures with which you can optimize your online shop for SEO yourself. You will attract more high-quality visitors to your shop and manage more sales. It was important to us to design an approach with the right priorities in order to start with the measures that will have the greatest impact on your rankings. In addition, we have added a precise description of how you can implement many of the steps yourself, including e-commerce SEO. So that you understand the big picture from the outset, you will now be presented with the e-commerce SEO procedure in a quick run:

You fix bugs on your online shop and take care of the right page structure. In this way you create a good structure for the start. With a keyword and current analysis, you can find out which products have the greatest potential for ranking success. You have to identify the top products with the greatest potential. You can now optimize these with the help of e-commerce checklists.

Optimize Loading Time

The loading time of your site is another important SEO factor. This influence is also partly indirect, because a faster shop offers a better shopping experience and thus also improves user-friendliness. Again, you have to analyze your site and fix the errors.

E-Commerce SEO

The Right Page Structure

The page structure is the way you arrange the pages on your online shop. This is an important SEO e commerce and affects every site. In e-commerce, however, it is at least twice as important. Because an online shop has on average significantly more pages than company websites. In e-commerce it is therefore even more important to have a good page structure that is a relief for visitors and search engines. As you can see, the pages are arranged hierarchically. So the authority is focused on the product pages of that site. This concentrated structure helps the search engine ranking of these pages. In addition, search engines can find and index pages more quickly. This also makes it easier for visitors to understand your shop.

Obtain Reviews

Product reviews are also an important ranking factor. But they’re even more important for conversions. Because hardly any other measure creates more trust in your products than good customer reviews. Accordingly, you should intensify efforts to promote this and present it on your shop.

Use Media

Media is also important for a correct product description. Good pictures of the product that explain things and videos about the product – there are a lot of reasons that can add value to your product page and explain your product more easily. Without good media, the conversion rates, the proportion of visitors who place an order, are usually very low. Always make sure to label them correctly. If your keyword fits, put it in too. Basically, the name should only describe what can be seen in the picture.

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Engcode Team 28 June 2021 0 Comments

E- Commerce SEO: Globally Improve Your Invest

Creating a robust SEO strategy for your website takes time, but the returns are worth the effort you invest to improve the SEO of your site. Chorley digital offer fantastic SEO services with guaranteed ranking increases. If you are looking for ways to improve the SEO of your ecommerce website, these optimization tips can help you get started becoming an SEO savvy online store owner.

Start With E- Commerce To Improve The Site Structure

Breadcrumb navigation is a form of page navigation that shows visitors where they are in the page hierarchy of a Web site without having to examine a URL structure. Using this can have main benefits for e-Commerce sites:

Improving usability: E-commerce stores with a large number of categories can improve the usability of their website by displaying breadcrumbs. Breadcrumbs also makes it easier for search engines to understand the structure of your website and improve crawling.

Create Unique Descriptions For Each Page

While it’s true that meta-descriptions do not directly affect search results, a clear meta-description for each of the webpages will help your online store get more clicks as it appears in search results pages.

Shopify topics can automatically generate unique meta-descriptions for each page. If you are a WordPress user, we would recommend you to use an SEO agency and seek their services, which can help you manually add meta descriptions to all your pages.

Accelerate Your Website

Speed optimization is important for improving search results and usability, especially for e-Commerce sites. After all, you can not afford shoppers to abandon their shopping carts because it takes a lot of time to load web pages on your site. According to experts, research shows that 40% of people leave a website that takes more than 3 seconds to load.

How Do You Optimize Your Links?

Important factors for your search engine ranking are the quantity and quality of the links pointing to your website as well as your internal link to the website. So-called “inbound links” are links that are created on various websites and link to your website. For search engines, such links are a testament to your credibility: if many other sites link to you, it means your site is a legitimate source of information. Internal links are links between the individual pages on your website. A robust internal linking structure pulls clear tracks from the central pages to the rest of the website. This makes it easier for search engines to find related content.

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Engcode Team 4 August 2019 1 Comment

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