Twitter Optimization for Local SEO?

The importance of social media is a unique window for your website. From this window you can look at a very big world, and you can make this big world look at you. If you’re a local business and don’t have a huge digital marketing budget, we’ll give you a brief overview of Twitter optimization for your Local SEO. With these simple tips, you will increase both your interaction on Twitter and your traffic for your website.

Local Seo and Google Algorithm

While the Twitter search engine is not as complex as the Google algorithm, it ranks the search results according to an algorithm. The profile is passed through various criteria such as completion rate, interaction rate.

You must make sure that you have done these simple operations in order to be on top positions. The fill rate of information for your website’s Twitter profile is also important in terms of Google indexing.

For Local SEO, the location information phone number in the Twitter profile is important. Search engines are trying to list the most accurate results to their users. I think that there is nothing more natural than having the correct and complete profiles in the first place.

Importance of Retweet for Local SEO

For socializing and interacting on Twitter, it is important to keep in mind that regular retweeting is also important for local SEO. The reason for this is that as you increase the tweet that contains the keywords you share, the search engine algorithm is getting better and higher.

Retweet may seem like a simple process. If the tweet you have has a quality content and contains keywords, the chances of retweeting will increase. Quality content on the basis of social media marketing can be easily shared by users.

  • Write information appropriate to the target audience
  • Use original words and phrases
  • Tweet in busy time zones
  • Use Label

These are just a few of the basic tips for optimizing your Twitter account. You can make your digital marketing via Twitter which is one of the most important tools of social media which is the biggest power of marketing.

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Engcode Team 6 February 2019 0 Comments

8 Key Performance Indicators for Digital Marketers

Pass a scenario into your mind. A phone call will come and the employer will ask you for a report. You will make all the marketing studies you have done so far into a report, but you don’t know what to do. With 8 key performance indicators, you can quickly and effectively prepare your report.

1. Sales Revenues

Your first job is to provide a performance indicator that will show your sales revenue so that you can prove your marketing efforts. No matter what you’re focusing on, sales revenue is an important criterion to show your success or failure. Reports that do not provide much data will not make any sense. The reports you provide should show that the earnings increase. The difference between the works that work and the works that do not work is easily visible from this point.

2. Cost per demand

What is the cost per request when you review incoming requests? How much impact did your marketing efforts have on increasing demand? What is the cost of these studies? You should create a table showing the cost, demands and balance of earnings of marketing activities.

3. Customer Lifecycle Value

The more time a customer spends with your brand, the more valuable it is for you. What are your subscriber loss numbers? What do you do to prevent subscriber loss? You must know your subscriber loss amount and you should actively work to reduce it. To reduce subscriber loss, you should know your customer well. You should pay attention to customer satisfaction and learn the customer’s thoughts about product / service availability.

4. Return on Investment in Digital Marketing

You will have to deal with a large amount of data in the field of online marketing or online marketing. Observing, analyzing and reporting the activities of the brand’s site should be among your main efforts. However, you should follow the traffic from the site. When you have the tools to analyze your data, you have the opportunity to make improvements that will bring you more demand and sales. More traffic means more demand. Conversion rates are the biggest indicator of your success.

5. Site Traffic Demand Rate

When you want to examine the site traffic in terms of demand rate, you will need to look at four different points. The amount of unique visitors to your site, the quantity of sales from site conversions, the amount of conversions per visit, and the source of conversions are important data you need to take a look at. You must create campaign-based reports to measure each of these data.

6. Qualified Sales Amount

If a demand complies with all the criteria of marketing efforts and has turned into sales, this should now be regarded as qualified sales by the sales team. If a demand has not turned into sales, it must be returned to the marketing channel and the possible causes should be questioned. It is extremely important to know the rate of requests returned to the marketing channel. In addition to this, knowing the qualified sales in line with the digital marketing activities is critical for identifying the problems.

7. Configuring Conversion Rates

Are your content marketing efforts effective? Do your marketing efforts to drive traffic to landing pages work? You should always try to constantly observe your landing pages and content placements. You should always try to improve conversion rates by performing A / B tests.

8. Organic Search

SEO and offline marketing work have an important role here. Are the search engines or other sources that bring you the sales request? Or do you do offline marketing work? Do the content on your site really reflect the quality of the products / services? You should consider these and if necessary make improvements that reflect the product / service quality better.

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Engcode Team 4 January 2019 0 Comments

Minimize Adwords Advertising Costs with 10 Techniques

In keywords and sub-words, being at the top of the search engines increases the number of visitors to your site, as well as potential customers who are looking for services or products will always reach you first. This is why traffic from search engines is extremely important.

But sometimes it is not enough for you to be on the top of the search engines. Because Adwords advertising companies always take place on top of your site.

This causes you to lose customers due to visitors. That’s why Adwords ads are the inevitable end of companies. If you are the most sought-after company in the industry, you may even have to advertise on your own.

1- Competitor Analysis

The first thing you should do in all areas of digital marketing is to always analyse your competitors. If you don’t know anything about Adwords, you don’t know how much budget you should spend and what words you need to advertise.

You can get this kind of information by browsing through the top AdWords campaigns. The data that is important to you is the amount of budget that is allocated to the advertising on which words and how much traffic is deducted from this budget.

2- Target Market Analysis

You don’t know how to get to the ad without knowing your audience. That’s why you need to analyse your audience in full detail. You can use Google Analytics for market analysis. You can learn age ranges and interests by browsing the demographic features of the visitors to your site.

By learning how many visitors come to your site, you can reduce costs by targeting only those cities.

3- Set your AdWords Advertising goals

What exactly is the purpose of AdWords Advertising? If your site attracts enough visitors, you probably need more customers than visitors, so you can edit keyword lists this way.

4- Creating a List Using Keyword Planner

Thanks to the keyword planner, you can make a new list of words with low cost-per-click but high search volume. You can combine your own list and lists of newly found keywords.

The keyword planner also shows you how much recycling you’ll have by considering the plan you’ve created and the offer you’ve made.

5- Reducing Results Using Negative Keywords

When creating a campaign, you can narrow the results using negative keywords. So you will not include those words and add their keywords to your list.

Adding negative keywords also contributes to minimizing the budget.

6-Cost Per Click Ads

As with AdWords, clicking on the ad drops the balance from your account. The click price of each word is different from the unit price. You can reduce your budget to a minimum by advertising on words with low cost-per-click.

7- Increasing Quality Score with SEO

In order to get higher efficiency from campaigns, the Adwords quality score should be high. The higher the quality score, the lower your bid, the lower the ranking.

8- Using Effective Titles in Ads

Always use keywords in the headings and subheadings you create when you edit ads. Use titles and subheadings on the subject. You can bring prices to the fore and get more clicks.

9- Using Remarketing Code

By adding remarketing code to your site, you can attract visitors who have come to your site with Adwords while you are browsing different sites.

10- Decrease Offerings Every Time

Let’s say you’re always in the top rankings with high bids in campaigns. After a while the quality score increased and you can now offer fewer offers. Therefore, you can update your monthly bids less. With this tactic you can lower your Adwords costs.

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Engcode Team 28 December 2018 0 Comments

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