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Amazon SEO Makes Sense For Almost Every Online Retailer

You want to sell your products on Amazon, but do not know how to use Amazon SEO to increase your sales? This article gives the answer. We’ll tell you everything you need to know about Amazon SEO and give useful tips for the practice.

A survey has found that the majority of Amazon buyers find the right products through the classic search. Accordingly, significantly fewer users find bestseller lists, external links to the desired product.

Rank Your Product On The First Page 

For sales success on Amazon it is therefore particularly important to rank your product so that it appears on the first page of the respective search results. But how does that work? How can one optimize the ranking of his product and thus increase the sales figures?

Amazon is the largest e-commerce sales channel in European countries. And the tendency is increasing. The company continues to expand its market leadership in all areas. Accordingly, it is for many dealers and manufacturers of enormous importance to be listed here accordingly and thus well to be found by potential buyers. And that’s exactly what Amazon SEO does.

The basis for optimal visibility and discoverability is a thorough keyword optimization of the product.An article can only be found on Amazon if it has all the keywords that the customer has been looking for.

Insert The Keys Into The Right Field

One question that many sellers ask at Amazon is what the so-called Platinum keywords are and what you should write down here. Unless you are a platinum merchant ; a merchant with the status you can safely ignore these keywords. The keywords are mainly for structuring the Amazon merchant store. Registered platinum keywords are unrelated to the findability of a product. If you want to improve the findability of your articles, you have to enter the keys in the field keywords or search terms instead.

Benefit From The Advantage Of Additional Keyword Types 

In addition to the general keywords, Amazon SEO has had additional keyword types for some time, in the product editing mask under the search terms tab. These keywords are used by Amazon to associate each product with a filter category or categories. This should facilitate the navigation and the search result for the user.

The Density Of Keywords Are Irrelevant

It makes little sense to repeat individual keywords. The density of the keywords does not matter for the ranking algorithm. The repetition of keys has neither advantages nor disadvantages. This also means that keywords already used in the title – by the way, the title is the most important “field” at all.

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Engcode Team 2 August 2019 0 Comments

How to do Amazon SEO?

Now you know the importance of doing Amazon SEO work that helps your products to cross the borders of your country and reach all customers around the world.

What are the details of doing the Amazon SEO work?

A user who wants to reach your products in Amazon first of all you have to do without forgetting the 3 keyword rules which are the features of SEO. To get to the fore in the ranking in the Amazon search results, you need to use the Amazon Tool and Amazon Keywords. Your performance in Amazon search results is taken into account in the database of the site and the results are determined accordingly.

You should keep in mind that Amazon’s search performance highlights factors such as clickthrough rate, sales rate, customer comments, etc. In addition, the images you put in your display case allows users to visit the same page again. You also need to remember to make a backlink for your products to get images on Google from Amazon. With more competition, the Amazon SEO app will take you to the top of the competition.

What is the competition analysis in Amazon?

As in a local business, you need to determine your trading goals correctly, especially in order to sell in Amazon. In other words, the only way you can accurately determine your opponents’ moves and their next moves is to make competition analysis in Amazon. For the competition analysis in Amazon, you should answer the following questions according to the features of your product:

  • Who are my competitors? / How many opponents do I have?
  • What are my competitors differences?
  • What is the difference between my competitors to promote my products?
  • What is my place in the market where my competitors are? How do I get involved?
  • What should I do to sell or pass near my competitors sales?
  • How can I strengthen my display by my competitors?

If you provide the right answers to these questions, you can develop your Amazon SEO strategy for analysis. You should also remember that you need to recognize the competitors in the analysis phase. You should also know their sales methods when creating your strategy. Accurate competition analysis is important in order not to miss opportunities to improve your commercial market.

How is competition analysis done in Amazon?

You should pay attention to the correctness of the competition analysis for the correct sale of the products in your business. First of all, you should make a list and be aware of your competitors. In the competition analysis list you will create, you should have the following questions about your competitors:

  • What are the strong areas?
  • What are the annual sales figures?
  • Who are the managers?
  • What are the weak points?
  • What are the product lists?
  • What are the price policies?
  • What kind of a strategy do they follow in marketing?
  • Do you know the growth rates?
  • What areas are they successful?

The answer to these questions is one of the most important factors that will enable you to win in a commercial battle with your opponents. If you dominate all the details of your competitors and act accordingly, you can increase your sales rates with Amazon SEO management. With the right strategies, you will be able to find your destination in the world market.

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Engcode Team 31 December 2018 0 Comments