You want to sell your products on Amazon, but do not know how to use Amazon SEO to increase your sales? This article gives the answer. We’ll tell you everything you need to know about Amazon SEO and give useful tips for the practice.
A survey has found that the majority of Amazon buyers find the right products through the classic search. Accordingly, significantly fewer users find bestseller lists, external links to the desired product.
Rank Your Product On The First Page
For sales success on Amazon it is therefore particularly important to rank your product so that it appears on the first page of the respective search results. But how does that work? How can one optimize the ranking of his product and thus increase the sales figures?
Amazon is the largest e-commerce sales channel in European countries. And the tendency is increasing. The company continues to expand its market leadership in all areas. Accordingly, it is for many dealers and manufacturers of enormous importance to be listed here accordingly and thus well to be found by potential buyers. And that’s exactly what Amazon SEO does.
The basis for optimal visibility and discoverability is a thorough keyword optimization of the product.An article can only be found on Amazon if it has all the keywords that the customer has been looking for.
Insert The Keys Into The Right Field
One question that many sellers ask at Amazon is what the so-called Platinum keywords are and what you should write down here. Unless you are a platinum merchant ; a merchant with the status you can safely ignore these keywords. The keywords are mainly for structuring the Amazon merchant store. Registered platinum keywords are unrelated to the findability of a product. If you want to improve the findability of your articles, you have to enter the keys in the field keywords or search terms instead.
Benefit From The Advantage Of Additional Keyword Types
In addition to the general keywords, Amazon SEO has had additional keyword types for some time, in the product editing mask under the search terms tab. These keywords are used by Amazon to associate each product with a filter category or categories. This should facilitate the navigation and the search result for the user.
The Density Of Keywords Are Irrelevant
It makes little sense to repeat individual keywords. The density of the keywords does not matter for the ranking algorithm. The repetition of keys has neither advantages nor disadvantages. This also means that keywords already used in the title – by the way, the title is the most important “field” at all.