PPC is one of the most common types of billing in online marketing. The cost of about PPC campaign is based on the number of clicks generated. The following article shows when this method of accounting makes sense and when it would be better to choose a different compensation model.
How Does PPC Work?
The search engines provide advertising spaces that are marked as ads. These can be booked by companies from almost all industries. Since the number of advertising spaces is limited, the principle of the highest bidder applies here. The more an advertiser wants to pay per click, the more advantageous the ad will be placed in the search result display. The advertisements only appear in the search engines if the user has previously entered a specific search term. This ensures that the ads delivered match the search intent of the internet user.
For Whom Is PPC Worth?
In the market segment of smaller advertising budgets, PPC is the dominant model. There are multiple reasons for that. One of the key benefits of PPC is that costs are easier to predict than other forms of advertising. Adwords has a built-in cost-cutting mechanism that prevents it from exceeding the set budget. A Google Adwords campaign pays off for all advertisers who want to turn internet users into paying customers. Statistics show that smaller companies account for around 80 percent of Adwords advertising. Especially start-ups who cannot wait for potential customers to find their website can achieve immediate success using AdWords, provided the campaigns are set up and managed properly.
There’s a lot going into creating an effective and profitable PPC ad campaign. This starts with general industry knowledge and depends on choosing appropriate keywords, logically grouping them, writing ads that promote the click, and setting up landing pages that are well executed. This can go wrong with every step, but those who do it right can be rewarded by the search engines with significantly fewer clicks on ads and higher positions in the ad results. This makes it even easier to create a profitable campaign, so it’s worth learning PPC techniques right from the start.