Optimize Your Online Shop For E-Commerce SEO
We will present you a few strategies and procedures with which you can optimize your online shop for SEO yourself. You will attract more high-quality visitors to your shop and manage more sales. It was important to us to design an approach with the right priorities in order to start with the measures that will have the greatest impact on your rankings. In addition, we have added a precise description of how you can implement many of the steps yourself, including e-commerce SEO. So that you understand the big picture from the outset, you will now be presented with the e-commerce SEO procedure in a quick run:
You fix bugs on your online shop and take care of the right page structure. In this way you create a good structure for the start. With a keyword and current analysis, you can find out which products have the greatest potential for ranking success. You have to identify the top products with the greatest potential. You can now optimize these with the help of e-commerce checklists.
Optimize Loading Time
The loading time of your site is another important SEO factor. This influence is also partly indirect, because a faster shop offers a better shopping experience and thus also improves user-friendliness. Again, you have to analyze your site and fix the errors.
The Right Page Structure
The page structure is the way you arrange the pages on your online shop. This is an important SEO e commerce and affects every site. In e-commerce, however, it is at least twice as important. Because an online shop has on average significantly more pages than company websites. In e-commerce it is therefore even more important to have a good page structure that is a relief for visitors and search engines. As you can see, the pages are arranged hierarchically. So the authority is focused on the product pages of that site. This concentrated structure helps the search engine ranking of these pages. In addition, search engines can find and index pages more quickly. This also makes it easier for visitors to understand your shop.
Product reviews are also an important ranking factor. But they’re even more important for conversions. Because hardly any other measure creates more trust in your products than good customer reviews. Accordingly, you should intensify efforts to promote this and present it on your shop.
Media is also important for a correct product description. Good pictures of the product that explain things and videos about the product – there are a lot of reasons that can add value to your product page and explain your product more easily. Without good media, the conversion rates, the proportion of visitors who place an order, are usually very low. Fortunately, there are professionals who are adept at manufacturing photography who can ensure that your media is topnotch. Always make sure to label your media correctly. If your keyword fits, put it in too. Basically, the name should only describe what can be seen in the picture.