Online Vs Face2face Shopping Experience
What will shopping experience look like in the future? What do customers really want? And above all: What chances does face2face shopping have in the competition with online shopping? A new study examined the shopping behavior of more than 300 million customers for the first time and also evaluated the responses from buyers from many different countries and numerous comments. The result: online shopping and face2face shopping must go hand in hand. Here are the most important facts:
Shops are and will remain the preferred sales option. Even among very young buyers, almost 60% prefer to go into business. People want to discover products and pick them up. 80% of customers want to leave the store with something they have bought on the spot – a clear no when considering whether stores may only be used for presentation in the future. Online purchases can be well dovetailed with brick stores, for example through products such as order online and pick up in store. Overall, more than 50% of all online purchases are related to face2face business. 60 percent of customers inform themselves in advance online and search there personally for purchases. Those who cleverly combine online and face2face shopping are successful. The integration of the online shop must be developed so that the customer experiences the purchase as a unified whole.
The measures that particularly promote sales in shops include events as well as an overall pleasant shopping experience. 25% of respondents have already taken part in such events and 60% say that they are more likely to buy from the retailer. Specialized promotions and offers also create a customer experience that leads to repeated purchases. 70% of customers who receive specialized offers are more likely to visit the store again. The clear winner among the sales is the smartphone. It is always there and becomes the most important shopping companion – before, during and after the purchase. In the past 30 days, 60% of customers around the world have also used their phones in stores, and some even use their phones to shop in stores. The share of orders from mobile devices has increased by 200%; today.
How Do You Manage To Inspire Customers Online?
The requirements for success are a site that is developed for mobile use and payment variants. Retailers who also offer online search, present the offers in videos or advise their customers with messages. In order to accelerate the conversion, mobile payment options are required, which are already integrated into the mobile phones and are therefore even more secure. Another important thing in conversion is the brands presence on consumer sites. Online marketplaces have already overtaken search engines when it comes to purchase searches. The pillars for future success in retail are online competence, an open and comprehensive development of the latest digitization as well as a profound understanding of the customer for comprehensive specialization.