Marketing Is Regularly Declared Dead
In the trade presses, mail marketing is regularly declared dead. The online marketing is being replaced either by a new innovation or by popular apps.
Most recently, the data protection regulation was even regarded as a marketing killer because companies suddenly need advertising consent in order to connect with customers. As in so many online marketing systems, its downfall has also been prophesied several times in the area of mail marketing. That this prediction was a fallacy, especially when sending targeted e-mails, can already be seen from the increase of mails sent daily.
With the development of the messengers and the social platforms, the downfall of the e-mail was foreseen several times. But studies show: the opposite is the case! Among other things, thanks to the expansion of online trading, more notifications, order and dispatch confirmations, offer and benefit emails are required.
The social platforms are also increasing their user base with emails. And at the latest since you can control messages easily on the go thanks to mobile devices, the growth in the e-mails cannot be stopped. And the forecast predicts an increasing number of emails. As a company, you should have email marketing on your screen from this point of view in your own marketing.
Everything Newsletters Or What?
The mail can be used in many ways. In fact, the potential of mail marketing is only partially used. Because in addition to the well known options of the sales newsletter – in which the sales are offered and certain offers are highlighted – there are many other ways of using e-mails for customer loyalty, image gain and also the sales. Experts made it clear that e-mails can not only be used as an advertising channel, but also to create emotions, evaluate needs, gain valuable feedback and also important company values.
The Advantages And Disadvantages
In email marketing, there is of course a not insignificant hurdle with the required declaration of consent for sending newsletters. However, if you accept the registration and phase according to the findings, these can be overcome much more easily. For example, you should clearly communicate the expected content and benefits that you will gain with the newsletter. The calculation of the points also help to win for subscribe. Another stumbling thing is of course the not insignificant system and regular filling of the newsletter. Not that easy, not only must the display in the many different e-mail clients be implemented, but also the responsive content in the mobile view.