How To Develop A Full-Funnel PPC Advertising Strategy
How do you structure a PPC advertising strategy? Basically, we always proceed individually with regard to the projects. The concepts are tailored to the needs and possibilities of the customer. First, you have to carry out an analysis of the current situation of existing advertising, if they are available. In this way, you determine existing or wasted potential in the PPC advertising strategy carried out so far. With the help of these analyzes, you can work deeply into the topic of the customer and develop an understanding of their business area, products as well as target groups. In this way, you ensure that campaigns are controlled in a targeted manner later, wastage is avoided and high-quality or correct advertising is achieved.
In the next step, you have to manage the objectives in detail with the customer. It is important that the pay-per-click marketing you carry out fits and seamlessly into the overall concept, for example into a content marketing strategy. Thanks to the precise agreement, the customer is also always aware of which steps you are taking. In this way you guarantee transparency. In addition, the customer benefits from the expertise in strategy development.
Once the management has been completed, the campaigns are set up according to practice and monitoring initiated. The set-up takes place on the basis of the previously carried out analysis. Based on the insights gained, it is possible to direct the advertising to the target groups and thus to keep the wastage low from the outset. Through continuous monitoring and targeted campaigns, cost guzzlers are quickly identified and eliminated. In this way you achieve the possible cost-benefit ratio for your customers PPC strategy.
After the advertising is over, customers receive a report. The performance provides data about which forms work great or are most effective. This approach pays off particularly with ongoing campaigns, as the strategy can be continuously optimized here. Customers not only receive support for existing campaigns, but also regularly make suggestions for further measures based on the latest developments in PPC marketing. This is how you ensure that your customers can keep up with the competition in the rapid pace of change in PPC marketing.
Which Factors Are Relevant?
As a matter of principle, refraining from defining the effort and scope of a PPC strategy across the board. Your experience shows that there are many of different factors in marketing that have a decisive influence on the shape of the strategy and the required budget. These include:
- The competitive environment
- Increase in inquiries, sales
- Your existing budget
- The advertising measures carried out so far
- Other advertising measures that may run in parallel