How To Attract New Customers With Facebook Advertising
Facebook ads can be very profitable and deliver a large amount of high quality traffic when properly targeted. Facebook advertising opens up a variety of opportunities to attract new customers to your business products.
Ad Manager and Power Editor Tool
To be successful with Facebook advertisement, you must first choose the right ad tool. On Facebook, you can choose between the Power Editor and Ad Manager. Another way to promote existing posts is the Boosting button.
The power editor is especially popular with advanced advertising budget. With it, several ads can be created, edited and published at the same time. A particular advantage of the power editor is that the most recent functions are usually rolled out first.
Find The Right Audience
The success of an advertisement depends largely on the chosen target group. Generally we divide these into cold and warm contacts. Cold contacts are people who have never come into direct contact with the brand or page. So with a high probability, you have never heard of yourself. On the other hand, warm contacts are people who know your website or are already fans of the Facebook page. You do not have to imagine them, they already know you or the brand.
You do not have to imagine them, they already know you or the brand. Applying this principle to Facebook means that you have already established a certain reputation with people who are in warm contact and in some way has a confidence bonus.
Advertising Policies For Facebook Ads
Before you post an ad on Facebook, you should first read the applicable advertising policies. They provide information about which advertising content is allowed on Facebook. Before an ad goes live, it will first be reviewed by the Facebook team based on guidelines. If an ad ever violates the policy, you will receive a notification from Facebook. You can then revise it later and submit it again for review.
Use Tests To Get To Know Your Target Group
Here you can test whether a specific placement, a specific audience, a specific ad text or a specific image performs well as an ad. It can be used at all campaign levels. To get to know your target group better as a beginner, you should first focus on only a few variations. The more experience you have with advertising, the more variations you can try.