How to Analyze Sudden Falls In Traffic?
After opening your Google Analytics account, you may have seen a decrease in your traffic values. You may experience instant traffic drops, even if you don’t want to. These declines are not normal small traffic drops. You need to deal with these traffic drops and panic. You need to know what to check first. This article will give you information about the points you need to check. It will also allow you to identify the source of the sudden drop in traffic and solve it with SEO services.
Looking at the Declines in Google Analytics
First of all, you need to check the traffic drop in traffic. If you cannot clearly see the traffic drop in the analysis data, you should check the date range. For example, you may have included today’s data in the report, but you may think there is an immediate decline in data because it is not yet complete. The golden rule you need to keep in mind when reviewing the data is clear. No site can have the same amount of traffic. There are ups and downs in the traffic values of the sites. For this reason, you need to make a more detailed review by focusing on the more selective and then descending date ranges.
Checking with a Knowledgeable
You should check the status of the tracking code on your site using Chrome extensions such as Google Tag Assistant, Ghostery, and Google Analytics Debubugger. You should also look at the Google Search Console statistics. Here you should examine whether there are various scanning errors. When you’re in the Google Search Console, you’ll also need to look at search analysis data.
Investigating Traffic Sources
If your site has significant traffic loss and you feel it is not a technical issue, or if it is not in a wrongly selected date range, you should do more research. The first point you should check is the traffic that traffic sources bring to you. If you’re receiving much less traffic than a particular traffic source, there’s a problem with your site or traffic source.
Analyzing the Target Audience Tab
If you cannot find the answers you are looking for when you are reviewing the traffic sources, you should review the target audience tab.