How Can A Small E-Commerce Site Compete Against Big Brands?
As a small e-commerce online shop, you can also act effectively and smartly against the big brands on the market. We cover the topic of how small online stores can win for the place under the sun in the battle against the big competitors. In 3 steps we will explain to you how you can build your strategy in order to outperform the online shops, which are many times larger than your online shop.
Yes, every day hundreds of small sized online shops struggle with giants like eBay and the others. The e-commerce giants let everything work for themselves: huge customer base, almost unlimited resources, brand loyalty. Last but not least, these giants are also displayed in the first positions on Google.
Your Brand Is Unique, And So Is Your Product!
Even if the marketplaces are out of the question as sales platforms for you, there are online shops like sand in the sea that sell the same or similar products. Here it can only help to stand out from the crowd. And how? You are about to ask. It’s not as easy as it sounds. It could still work well with your own brand. But what do you do if you are a reseller and sell branded products? At Amazon, for example, you attach yourself to the existing products, online you have to beat your way through the search results. You have no influence on the marketing of these products and you cannot differentiate the brand from the competition on your own.
Delivers An Unforgettable Shopping Experience
We mentioned earlier that a strategy based on the cheapest price will break you sooner or later. We say this because good, loyal customers don’t buy for the cheapest price. Anyone who keeps looking for the cheapest offer will never be a loyal customer. Individual support and advice are the most important decision-making factors when making a purchase. Shopping is more than just consumption. Many studies confirm that shoppers attach great importance to service in online shops because they cannot ask any questions. This information must be: quick, easy to find and exciting.
To Take Advantage!
Like it or not, your big competitors have a huge customer base. In addition, there are all the advantages that we mentioned at the beginning: brands and top search results. So what’s stopping you from using these platforms for your own purposes? Isn’t that the opportunity to present your own sales on these sites? Especially if you sell products under your own brand, your presence on the big pages can bring more advantages than disadvantages. Even if you only act as a reseller and sell good branded products, you make yourself known there.