Google’s Getting Smarter: It’s High Time To Rethink Your SEO Approach
Have you ever wondered why your site is not generating traffic? You might have it but it’s the wrong audience and won’t convert. Maybe it’s because you’re still living in the past. Many are still using SEO practices that were working years ago but no longer have any value today. If so, then you need to rethink your SEO approach.
Best SEO approaches evolve over time as Google and the other search engines change ranking ways. SEO is a practice that never stays constant. Whether you consider yourself a marketer or a newbie, the only way to stay in the know is if you know what is working and what is out of date.
Dated Content Marketing
If you still think of keyword density as an integral part of your content, it should be abandoned.
This practice dates back to when Google used metadata strings for rankings. Today, Google uses smart intelligence in the form to understand the context of a page. Keyword stuffing doesn’t just make your content appear as spam, in the most egregious cases you can also trigger the system and get a ranking hit. Instead of worrying about keywords, focus on being contextually and really useful to the users.
Dated Title Tag
Filling keywords in your titles is no longer a recipe for success and can even be counterproductive. Study after study shows pages that are now ranked by keywords that do not appear in the title or on the page. Instead of worrying about the placement of keywords in the title, create a snippet that describes the page and encourages users to click on it
Paid Link Building For Higher Rankings
There was a time when showing enough matched anchor text from high PR URLs to your page a top ranking. I’m not naive enough to say that this practice is dead but it is certainly about life support. You need to focus your attention on getting high quality, up to date relevant links instead of focusing on getting links. If you know how to do link building properly, less is more.
Depends On Guest Blogging For Link Building
The only SEO approach that is misused more than press releases is guest blogging. Prior to Google’s warnings of this approach, online marketing is used by every blogging to write content, regardless of whether the content was good, bad, or relevant.