Creating A Good Content Marketing Strategy
Content marketing strategy is a strategic direction that is about creating and distributing valuable and consistent content. All of this with the aim of attracting a clearly defined target, retaining them and getting customers to act profitably. This is how content marketing is defined by the institutes. Let’s take a closer look at the individual components.
Creating and Distributing Valuable Content
To achieve this, you need a content, a team like www.func.media, an editorial meeting, SEO experts and editing tools. Classic contents are, for example, blogs and white papers.
Attracting and binding a clearly defined target -This is where most of the mistakes happen, because unfortunately the content is often produced by the target. In any case, you need an experienced content expert. Nowadays there are also a multitude of smart tools that help to find the right content. Receive profitable customer actions: You can do everything to make a profit. In most cases, these profitable movements are customers who buy. But it can also be that the goal is to keep customers or to improve processes.
Content Marketing In B2B
A common misconception is that content marketing strategy can only be used in B2C. Marketing can also be used in B2B and contribute to the success of your company. Marketing can be an issue for you if:
• You want to get more traffic to your page through an article.
• You want to position yourself online as a strategist on your topic.
• You want to help potential clients and customers do their jobs better.
• You want to strengthen your brand, build trust and increase loyalty.
The Role Of SEO In Content Marketing
SEO means that your content is produced in such a way that it can be easily found with search engines. The right text on your article, the most beautiful video for example – are worthless if nobody can find them. One can of course discuss whether the text is actually the most perfect one if it is not written in a search engine optimized manner. What I’m getting at is that almost all content marketing activities are free if you ignore SEO; Your success at this point is random and short-term.
Content Marketing Works Wonderfully
For us, content marketing strategy is a little acquiring new customers. Ultimately, customer acquisition requires a more performance-driven, measurable way of working, as used in inbound marketing. Which of the two marketing platforms is more suitable for you depends on what you want to achieve with it. If you want to strengthen your brand, want to have a lot of blog hits and want to build a strategy or topic leadership, content marketing is wonderful. As soon as the aspect of new customer acquisition comes into play, we recommend the inbound marketing expansion stage.