Community Management In A Pandemic
Many would like to be entertained even during the pandemic and long for a spark of normality, even if only for the length of a social media video or a post. Still others expect fewer advertising and image campaigns from companies, but rather targeted statements and data on current world events. For many entrepreneurs, this raises the question: How do you practice community management during a pandemic and how are the needs of Faceboo and the others. We provide data about which content companies can use to keep the balance between entertainment and advertising! No matter if troublemakers and notorious complainers, members or newcomers – community managers know how to confidently put them in their place or, if there is no other way, to exclude them from the respective content.
Community management is a round the clock job with great responsibility for the company. In business, community managers take over the strategies of media management and convert them into individual posts or campaigns for the community. But the management of participants in the marketplace – both newcomers and old hands – and promoting communication between them is the focus of the tasks. In the end, to see that experienced lecturers can also learn something from the new, while new lecturers can of course learn a lot from the expertise of the experienced lecturers is a great experience and valuable for the company. The core of their task is to bring these two kind of lecturers together so that they can support and benefit from one another. The same applies to the community of course participants. Here too, the promotion of exchange and mutual interaction are the main target of community management activities. You could say that community managers guard the holy grail of brand essence online.
The managers surveyed also expect long-term changes on the customer side: around three quarters expect their customers to increasingly use social media platforms and have an increased need for security. In addition, in the eyes of more than half of the respondents, the aspects of sustainability and health awareness will become more important for customers.
Use A Content Management Tool
Especially in companies that work in teams, we recommend using a content management tool that not only helps with planning the content in advance, but also with managing the community, monitoring and reporting.