After you’ve started your Facebook advertising campaign, you can manage it and see its impact on your sales in the Facebook Ads. The management of your Facebook ads is the focus of your campaign and can be viewed on both a desktop and phone device.
Tasks and Added Value
Almost everyone with an internet has come into contact with social networks at some point. Writing a post doesn’t actually require any training. But if you want to strategically integrate the Facebook platform into a company, you should do more than post something every now and then. The platforms are developing rapidly, new ones are coming onto the market and the updates that are developing in terms of content on Facebook should also be kept in mind.
Focus On Medium-Sized Companies
Facebook has announced that the Facebook Business Suite is available immediately and is specially tailored to the needs of small businesses. The giant is once again presenting itself as a partner to medium-sized companies. In the future, the US based company would always like to focus on the needs of SMEs first in order to enable them to have Facebook management.
Overarching Features At A Glance
Updates: The suite shows all notifications, comments from Facebook on the start page.
Advertising: Individual contributions can be advertised in order to generate target specific reach.
Posts: Posts, images, and other content can be published using the suite and pre-scheduled as needed. You can choose whether content should be posted on Facebook and at the same time whether only one platform should be used.
Analysis: The so-called insights area is dedicated to the analysis of the company’s activities. Here, among other things, the range, the interaction or other indicators can be viewed and analyzed.
The rollout of the Facebook Business Suite is a correct and also an important step towards greater user-friendliness for the company. In the past, it was especially small shops that could not spend enough resources to be sustainably successful on Facebook. It remains to be seen, however, whether Facebook will succeed, for example, in replacing the business manager as the linchpin of the platform management.
Especially in young and smaller companies, the tasks of a social media management mix with those of a marketing, often also called online marketing. That means: Advertising campaigns that are not of an editorial nature but have clear marketing are also adopted. In particular for companies that offer products, new customers should be won or existing customers reactivated. The creation of the advertisements is one of these tasks.