Today, the majority of your potential customers are on Facebook, checking the social network several times a day. For this reason, Facebook is also very interesting for companies, after all, it is a modern, simple and yet effective form of communication. To be visible to the consumer and expand your reach, it takes a strategy and a certain amount of experience to reach all your potential customers by creating appropriate and creative content.
Promote Your Presence On Facebook With Paid Posts
If you want to increase the number of followers on Facebook quickly, in order to expand your market and reach more potential customers, Facebook offers the possibility to carry out targeted advertising campaigns in its social network. Paid ads on Facebook allow you to multiply the number of interactions on the highlighted post and extend its reach to “non-fans” of your page.
Business Manager Tool
Facebook Business Manager is the hub for Facebook marketing activities. The tool gives you and your team the ability to manage all your pages and ad accounts in one place. This includes detailed analysis and the assignment of different roles. The catch is: the tool is not easy to use. That’s why it usually takes a while for newcomers to get used to the many features of Business Manager. Besides, there is no turning back. Once you’ve set up the Business Manager, you’ll need to manage your pages through the tool in the future
Simplified Collaboration With Agencies
Similar to the distribution of roles in one’s own company, the thing is to work with an agency. Also in this case, you can give the persons concerned access rights at will and withdraw them if necessary. This is possible by adding the agency as a “partner”. The prerequisite for this is that the agency or the managing person has its own business manager account.
The Power Editor Was Originally Intended For Advanced Ad Marketing On Facebook
Once you’ve just got started with Facebook Ads Manager, it’s smarter to work with the guide and create ads or campaigns under step-by-step instructions.
Whether with or without a guide, the combination of Ads Manager and Power Editor has the following advantages: reporting now comes from one source, so contradictory numbers are a thing of the past, and you’ll find everything you need for evaluation in one place to know your campaigns.