Since Facebook is now an important channel that provides 12.8% of web traffic worldwide, it has ceased to be a social channel where we find our primary school friends and send messages to each other. The number of active users, which is 1.8 billion, Facebook has over 40 million users in different countries. As such, this makes it possible for social media to be an important part of marketing strategies for brands.
In terms of providing traffic to the websites, increasing the brand awareness and creating a community that can promote products and services, Facebook is an important marketing channel for every sector.
The assets of brands, legal entities or well-known people on Facebook are possible with Facebook pages. A professional Facebook management with the right strategies puts brands ahead of their competitors.
Points to consider in Facebook management
One of the common misconceptions on Facebook is to overestimate the number of followers and to over-target the target audience. It is very important to manage the page with the right content and strategies as much as the target audience. You can create content that will reflect the brand and corporate identity that will attract the attention of the followers with many alternatives such as link sharing, video, gif, survey and photos.
It is not the right method to try to collect followers without creating content that reflects the interest and the brand correctly. Creating creative contents and sharing them in the right frequency and order is possible with a good planning strategy. One of the most common mistakes in Facebook management is not responding to comments from posts, not returning to messages or making a late return.
Specifically, spam comments from advertised posts give a non-professional look. Receiving answers to questions coming from Facebook, within a specific template, abusive, insulting, removing spam comments, taking immediate action to the complaints received in a short time is one of the most important elements of professional management.
You can create reports about your page, thanks to the admin interface that Facebook provides to page administrators and you can get your viewpoints for your followers. With good reporting, you can see how many things go on your page, and you can create strategies for how your next content should be.