As a small e-commerce online shop, you can also act effectively and smartly against the big brands on the market. We cover the topic of how small online stores can win for the place under the sun in the battle against the big competitors. In 3 steps we will explain to you how you can build your strategy in order to outperform the online shops, which are many times larger than your online shop.

Yes, every day hundreds of small sized online shops struggle with giants like eBay and the others. The e-commerce giants let everything work for themselves: huge customer base, almost unlimited resources, brand loyalty. Last but not least, these giants are also displayed in the first positions on Google.

Your Brand Is Unique, And So Is Your Product!

Even if the marketplaces are out of the question as sales platforms for you, there are online shops like sand in the sea that sell the same or similar products. Here it can only help to stand out from the crowd. And how? You are about to ask. It’s not as easy as it sounds. It could still work well with your own brand. But what do you do if you are a reseller and sell branded products? At Amazon, for example, you attach yourself to the existing products, online you have to beat your way through the search results. You have no influence on the marketing of these products and you cannot differentiate the brand from the competition on your own.

e-commerce

Delivers An Unforgettable Shopping Experience

We mentioned earlier that a strategy based on the cheapest price will break you sooner or later. We say this because good, loyal customers don’t buy for the cheapest price. Anyone who keeps looking for the cheapest offer will never be a loyal customer. Individual support and advice are the most important decision-making factors when making a purchase. Shopping is more than just consumption. Many studies confirm that shoppers attach great importance to service  in online shops because they cannot ask any questions. This information must be: quick, easy to find and exciting.

To Take Advantage!

Like it or not, your big competitors have a huge customer base. In addition, there are all the advantages that we mentioned at the beginning: brands and top search results. So what’s stopping you from using these platforms for your own purposes? Isn’t that the opportunity to present your own sales on these sites? Especially if you sell products under your own brand, your presence on the big pages can bring more advantages than disadvantages. Even if you only act as a reseller and sell good branded products, you make yourself known there.

No other year has given the e commerce such a huge boost as the previous year. We have summarized for you which trends will play an important role in e commerce in the new year.

Crisis Proof With Security

Safety first! The uncertainties of the past year have left their mark, the dangers of which we will still feel in 2021. Rethinking was initiated in almost all sectors and the situation was reacted to with various measures. Back-end phases have also been changed to protect employees in warehouses and shops. The aim is to act as contactlessly as possible – both during payment, delivery and at work.  The resulting advantages for both customers and dealers, such as relieving the department or minimizing costs, are not to be missed in 2021 either.

Information Protection

The security is also strengthened elsewhere. The topic of data security will remain a long-running issue in 2021, especially with regard to marketing. First of all, the cookie ruling was confirmed in May 2020. This means that users must expressly consent to the setting of cookies. If the information is tracked without the consent of the company, for example, to create user profiles. This ruling affects companies that have previously relied on common tools or providers that transact their data. Some European software manufacturers now offer servers within the EU, legally compliant consent and privacy by default that comply with data protection. The offer will probably expand in 2021 and other issues with regard to security will also arise, which pose challenges for shops and marketers.

The Must Have For 2021: Content Marketing

Not really new, but unfortunately still far underestimated: the advantages of content marketing. With the increasing number of competitors, it is more important than ever to win and retain customers with interesting content. Especially in B2B, decision makers use search engines and, in addition to the content of the pages, also obtain data from media and online shops. It is crucial to be found in search engines with the help of keyword based content and to convince with high quality content. If the content is not only shown on your own website, but also targets the media, a group can emerge that shares content with your own systems and thus increases awareness.

In order to increase the interactions and the engagement of the consumers, the use of content is recommended. In addition to playful options such as asking a question or a vote, the use of videos usually ensure more attention. Videos have the ability to convert viewers into customers. You can unlock that ability when you learn about this Viddyoze review.

The term local SEO for restaurants or search optimization, means the process to design a site as far ahead as possible in the local search result of a search program. While doing so, one tries to achieve the possible placement for relevant search terms in a certain area and to appear on the first search results page for the user.

Most users enter special search queries when looking for data about local SEO for restaurants in their preferred search. Hardly any one-word search queries are sent. On the other hand, it happens more often that the selected keywords are supplemented with the city name or the desired district and thus optimized.

Who Can Benefit From Local SEO For Restaurants?

Every restaurants with a fixed area benefits from local SEO – regardless of the size or the branch of the company. The only thing you need is a location that customers can visit or from which you can offer your services. If this is the case, local SEO also makes sense. The users have long recognized the possibilities of this search. For example, when looking for a restaurant  in the area, the search engine is the first port of call.

80 % of all smartphone owners in Europe use their cell phone for search queries. Foreigners or those unfamiliar with the area in particular use their smartphones for local searches. This enables even hidden shops away from the big shopping streets a chance of spontaneous walk-in customers. This makes local SEO one of the most important tools for businesses. The better the placement in the local search results, the higher the potential of new customers that can be generated through the hits on searches. Local SEO ensures that these good rankings are achieved.

The challenge: More and more companies are realizing how important local search is and are therefore investing in local SEO for their websites. That makes the competition for a good ranking tougher than it was a few years ago.So that you can take part in this race for the top places in the search results, we will give you some valuable and proven secrets for local SEO to improve your rankings.

The keywords relevant for the local SEO of a business are found out with the help of a keyword test. Which keywords are frequently searched for in the respective area? Which search phrases are used? Do these also fit the service offered?

Structured Information

Structured information help the search engine to assess the website and to assign it to search queries. The structured information is not visible to the website users because they are stored in the code. With the help of the data on the page, such as your contact data or opening times, can be marked so that they can be better recognized by search engines. Search engines recommend using the form for structured information whenever possible. Conveniently, there are already guidelines for this that can be used by search engines.

Reviews

For most consumers nowadays, personal evaluations are important when making a purchase decision. Who has never read the reviews on websites or other online sellers before making a purchase decision? Probably very few. This is especially true for larger purchases. Good ratings or reviews have a great influence on local SEO for restaurants. But be careful, if a company only has five-star ratings, this could be an indication of fake ratings.

The ACoS (Advertising Cost of Sales) are a key point for assessing the effect of your own advertising campaigns. The ACoS expresses the ratio of advertising costs to the sales achieved and follows to measure the profitability of advertising. Many retailers use the ACoS to determine the profitability of their advertisings. The challenge however, is to define the correct target value for the ACoS. Because the ACoS alone does not say anything about whether an advertising is profitable.

In order to assess whether an ACoS is good or bad for a particular advertising, the overall cost structure of the product must be taken into account.

From Which ACoS do I No Longer Make A Loss?

ACoS retailers do not make a loss with the advertising as long as they do not spend more than their product cost on advertising. The product margin is the amount that remains after deducting all costs and fees.

Advertise Successfully On Amazon

The marketplace enables sellers to maximize their success on Amazon. Marketplace is the only software in the world that allows you to check all Amazon marketing and measure advertising success.  The ACoS gives you the necessary overview of sales and costs with an analysis. For example, whether your product advertised in PPC campaigns has been sold often enough to keep the advertising placements profitable. At the latest when it turns out that the advertisements cause more costs than they generate in terms of sales, ACoS is called for the rest! In this way you can prevent additional costs due to low converting products.

Build Campaigns

A correct campaign structure is a prerequisite for better keywords with individual bids. This lays the foundation for the subsequent keyword and for efficient bid adjustments.

If you regularly look at your results, you should have noticed this . However, this is not a display error, but has a simple background: As mentioned in the section above, the advertising costs are known within 2 days at the latest. However, the turnover is only 100% recorded when the attribution window is finally closed. This takes up to one month. Many advertisers want a miracle or maybe even a spell for good reasons. Unfortunately, there is no such method. Amazon campaigns are purely a topic that requires extensive preparation and perseverance. An extensive optimization is the only way to improve your campaigns and lower the ACoS without harming you at another end. However, you should always consider what kind of goal you want to pursue with your advertising on Amazon. For example, if you are interested in pure profitability, a lower ACoS is a success. However, if you rely on Amazon for long term success, want to establish your brand with the big ones and also want to improve your sales, the ACoS is nothing more than a framework for you. An indicator as a means to an end.

The topic of Amazon SEO has been increasingly found in the relevant online marketing searches in recent weeks and months. A sign that this market place optimization seems to be a new tool in online marketing. Whether this is really the case and whether Amazon SEO can be interesting for you and your products, we would like to present in this article a little more detailed.

Amazon SEO – Relevance Factors

In summary, one can compare the relevance factors with the product data fields to be maintained provided by Amazon. An important part here are targeted keywords, which the old-established SEO’s look forward to. However, it is not the case that the relevance of a keyword increases with the frequency of naming. Rather, the respective data fields have different relevance and thus different influence.

Product Attributes Alert

The product attributes are ideal, for example, to provide the customer with advantages, facts or similar information in a short, concise, but above all, structured form. We mention structured intentionally, as the attributes quickly catch the eye of the buyer and thus can become quite an eye-catcher. For the keywords in the attributes, it does not matter where they stand.

Product Description Should Not Be Underestimated

Let’s move on to the least important data field of relevance factors – the product description. Of course, this is anything but unimportant, but just in the ranking at the end. The importance of an appealing product description should actually be clear to anyone who already has experience in e-commerce. Only the accommodated keywords play a subordinate role here. Nevertheless, the product description also offers the possibility to place further keywords and to decorate them with further information, to highlight them visually and to provide the user with readable information.

Ranking By Product Title

So if you do not put your most important keyword in the product title, you might not have much chance of getting that far forward. In addition, it should be noted that it also makes little sense to include all the important keywords in the product title, as it decreases the relevance per keyword in the title. So here is the first decision to make.

If I want to show a very high relevance for a particular keyword, then I think the title is rather short. This is a sensible method, especially in the case of high competition. With slightly less competition, it is quite possible to place several keywords in the title in order to convey a certain relevance for each one. In addition, Amazon itself gives the hint to include meaningful information about the product also in the title, since it automatically has a higher competition with fewer terms.

Search engines are very important how online users rate your services and products. That’s why SEO has become a critical factor in the ranking. So for companies, it’s important to get a good search engine ranking. For that you generally need a lot of good SEO ratings. In addition, a good SEO rating not only ensures an optimized position in terms of ranking in Google. It also significantly influences the buying behavior of your customers. Online customer reviews are now among the key parameters for prospective buyers when it comes to buying decisions.

What Advantages Does An SEO Rating Offer?

Have you ever wondered why online users should opt for your services or products, rather than those of a competitor? This is where the benefits of SEO analysis and SEO assessment come into play. By rating, your customers have the opportunity to choose a business. You also do not need to worry that not all of your white labelled Seo Packages reviews are 100 percent positive. It is enough if it is good. This alone will make your prospects interested in your website and watching it. Your credibility is getting bigger too. And that’s the first time you get to know and check your page. That’s why search engine optimization is an important factor for your website. Do not neglect your rankings in the search engines.

To get good reviews, you have to meet different SEO criterias. The first criterion is the content. It contributes significantly to search engine optimization. Search engines always display optimal results according to the corresponding search queries. Therefore, relevant and quality content from a reliable SEO agency is required. They have to be high quality. You can also use content marketing by providing entertaining, advisory or informational content on social media channels. This is how interested people first deal with it. At best, content marketing has a viral effect. If you’re having trouble implementing it, you can also look at step-by-step content marketing tutorials.

Search Console Tools

Send sitemaps for crawlers and check your index coverage. So search engine always has the current view of your site. If you have problems with your site, the engine  will send you notifications. Look at what exactly it is and let Google know when you’ve fixed the issues. If you need help with using the Google Search Console, you may want to look at the respective step-by-step instructions. The URL Review Tool gives you accurate information on how your pages are included in search engine results, how they are indexed and crawled. You get the data from Google’s index.

If you are looking for more useful SEO tools, the so-called Keywords Tool may be an option. Use the Keyword Tool to see how often your keywords are searched monthly. You’ll also find out what the average prices you’d pay for each click to promote your keywords. The Keyword Tool also lets you know how strong your competitors are in terms of these keywords. The number of search results for your keywords can also be viewed. If you are looking for more free tools that you can use for search engine optimization, there are several comparisons on the net. There you will find out which search analysis tool was chosen as the best tool.

Creating a robust SEO strategy for your website takes time, but the returns are worth the effort you invest to improve the SEO of your site. Chorley digital offer fantastic SEO services with guaranteed ranking increases. If you are looking for ways to improve the SEO of your ecommerce website, these optimization tips can help you get started becoming an SEO savvy online store owner.

Start With E- Commerce To Improve The Site Structure

Breadcrumb navigation is a form of page navigation that shows visitors where they are in the page hierarchy of a Web site without having to examine a URL structure. Using this can have main benefits for e-Commerce sites:

Improving usability: E-commerce stores with a large number of categories can improve the usability of their website by displaying breadcrumbs. Breadcrumbs also makes it easier for search engines to understand the structure of your website and improve crawling.

Create Unique Descriptions For Each Page

While it’s true that meta-descriptions do not directly affect search results, a clear meta-description for each of the webpages will help your online store get more clicks as it appears in search results pages.

Shopify topics can automatically generate unique meta-descriptions for each page. If you are a WordPress user, we would recommend you to use an SEO agency and seek their services, which can help you manually add meta descriptions to all your pages.

Accelerate Your Website

Speed optimization is important for improving search results and usability, especially for e-Commerce sites. After all, you can not afford shoppers to abandon their shopping carts because it takes a lot of time to load web pages on your site. According to experts, research shows that 40% of people leave a website that takes more than 3 seconds to load.

How Do You Optimize Your Links?

Important factors for your search engine ranking are the quantity and quality of the links pointing to your website as well as your internal link to the website. So-called “inbound links” are links that are created on various websites and link to your website. For search engines, such links are a testament to your credibility: if many other sites link to you, it means your site is a legitimate source of information. Internal links are links between the individual pages on your website. A robust internal linking structure pulls clear tracks from the central pages to the rest of the website. This makes it easier for search engines to find related content.

You want to sell your products on Amazon, but do not know how to use Amazon SEO to increase your sales? This article gives the answer. We’ll tell you everything you need to know about Amazon SEO and give useful tips for the practice.

A survey has found that the majority of Amazon buyers find the right products through the classic search. Accordingly, significantly fewer users find bestseller lists, external links to the desired product.

Rank Your Product On The First Page 

For sales success on Amazon it is therefore particularly important to rank your product so that it appears on the first page of the respective search results. But how does that work? How can one optimize the ranking of his product and thus increase the sales figures?

Amazon is the largest e-commerce sales channel in European countries. And the tendency is increasing. If you are an eCommerce owner, then chances are you have heard about Amazon restricted/gated categories. You can sell on there, but sometimes you need Amazon’s permission to do so for specific products. Visit ungatingamazon if you are looking for help with amazon and to find out its restricted and gated categories. The company continues to expand its market leadership in all areas. Accordingly, it is for many dealers and manufacturers of enormous importance to be listed here accordingly and thus well to be found by potential buyers. And that’s exactly what Amazon SEO does.

The basis for optimal visibility and discoverability is a thorough keyword optimization of the product.An article can only be found on Amazon if it has all the keywords that the customer has been looking for.

Insert The Keys Into The Right Field

One question that many sellers ask at Amazon is what the so-called Platinum keywords are and what you should write down here. Unless you are a platinum merchant ; a merchant with the status you can safely ignore these keywords. The keywords are mainly for structuring the Amazon merchant store. Registered platinum keywords are unrelated to the findability of a product. If you want to improve the findability of your articles, you have to enter the keys in the field keywords or search terms instead.

Benefit From The Advantage Of Additional Keyword Types 

In addition to the general keywords, Amazon SEO has had additional keyword types for some time, in the product editing mask under the search terms tab. These keywords are used by Amazon to associate each product with a filter category or categories. This should facilitate the navigation and the search result for the user.

The Density Of Keywords Are Irrelevant

It makes little sense to repeat individual keywords. The density of the keywords does not matter for the ranking algorithm. The repetition of keys has neither advantages nor disadvantages. This also means that keywords already used in the title – by the way, the title is the most important “field” at all.

The requirements for search engine optimization have not changed, webmasters want to be placed in the front when researching topics from their web pages. But the SEO requirements are changing, because the search engines are changing as well.

You quickly come across conflicts when the topic of SEO requirements is addressed. Since traditional methods of SEO have come into disrepute and since long-practiced practices are not working anymore, some say that SEO is dead. But this waiver of SEO requirements seems premature, because the audience does not want to do without search engines and therefore more attention is paid to websites that appear in the top of the rankings.

Adopted Content Meets The Requirements Of The Future

It is helpful in individual cases for the SEO requirements that you adapt the content for different needs and devices. For this, depending on the SEO requirement, no too extensive texts have to be offered. Often a concise text is sufficient if it can be supplemented with suitable pictures or moving pictures in such a way that understanding can well result with the users. So adopted content will definitely meet the SEO requirements of the future and you will be able to use this content for a longer time as an asset.

Indexing And Avoiding Duplicate Content

Ensuring Indexing is an SEO requirement that is relevant now and in the future. So technical measures, such as changes to the basic structure of the content management system must be examined. The SEO audit checks whether the websites are still placed and whether they were placed for the right keywords. Another SEO requirement is the avoidance of duplicate content and the correct use of meaningful web addresses. Here, the exact keywords are then placed, which the search engines is given another important signal to determine the relevance of the content.

Design And Analytical SEO

Design, user experience and conversion rate need to be optimized as it is about understanding the intent and need of the users. Analytical part of SEO analyzes the effectiveness of all the skill sets mentioned. Search engine result pages, measured by click-through rate, and retention time are the most important indicators of page performance.

Unique Product Descriptions

Many online shop owners tend to take the manufacturer’s description one to one. As a result, the same content can be found on multiple pages. For Google, duplicate content is a negative signal, which can even lead to penalties. However, it is hard for each individual product to create an individual description, but it can be really worthwhile.

You need to be very careful to protect your domain name security against attacks. In particular, you may experience unwanted situations as a result of attacks on the internet.

What should we look for in domain security?

• Step-by-step domain security

Domain name security is very important to protect your control panel. People accessing this domain can change your email and website accessibility settings.

It’s a good idea to follow these steps to protect your domain from unauthorized changes or unintentional loss of your domain name settings.

• Use strong passwords

A strong password is not a complex number of letters and symbols. Instead, consider using a password generator to generate a random password that is difficult to guess. Avoid using common names, birthdays, etc.

• Be your own firewall

Any person with access to your domain may potentially take over. Don’t give your account information to anyone, including your webmaster.

If someone needs to access your wordpress hosting account login information, use the Account Manager feature to give access levels to those who need to manage the domain names in your account.

2-step authentication

The use of two-factor authentication in your account includes a two-step login process. When you need to access your account, it adds another security layer using another step, such as authentication, as well as a password.

• Secure Email

Keeping e-mail connected to your domain safe is the key to keeping your domain safe. Make sure your password is complex and change frequently. Be sure to use a secure e-mail server and use free services that may expire when you are not using it.

• Keep apps up to date

To protect yourself from hackers, you should follow security updates. This will deter viruses and malware. Store all applications in your web account.

Make sure you are ready to receive notifications so that any changes to your account will alert you immediately. This warning gives you the chance to stop a pending transfer.

• Modification permission

Most registrars offer a registry locking service to provide an extra level of security for domain owners and customers. When you acquire a registry lock, it prevents you from transferring your domain name security without your permission.

Protect Your Site

SSL certificate is one of the best security features you can get. Protect your customers against identity theft with an SSL Certificate.