The topic of Amazon SEO has been increasingly found in the relevant online marketing searches in recent weeks and months. A sign that this market place optimization seems to be a new tool in online marketing. Whether this is really the case and whether Amazon SEO can be interesting for you and your products, we would like to present in this article a little more detailed.

Amazon SEO – Relevance Factors

In summary, one can compare the relevance factors with the product data fields to be maintained provided by Amazon. An important part here are targeted keywords, which the old-established SEO’s look forward to. However, it is not the case that the relevance of a keyword increases with the frequency of naming. Rather, the respective data fields have different relevance and thus different influence.

Product Attributes Alert

The product attributes are ideal, for example, to provide the customer with advantages, facts or similar information in a short, concise, but above all, structured form. We mention structured intentionally, as the attributes quickly catch the eye of the buyer and thus can become quite an eye-catcher. For the keywords in the attributes, it does not matter where they stand.

Product Description Should Not Be Underestimated

Let’s move on to the least important data field of relevance factors – the product description. Of course, this is anything but unimportant, but just in the ranking at the end. The importance of an appealing product description should actually be clear to anyone who already has experience in e-commerce. Only the accommodated keywords play a subordinate role here. Nevertheless, the product description also offers the possibility to place further keywords and to decorate them with further information, to highlight them visually and to provide the user with readable information.

Ranking By Product Title

So if you do not put your most important keyword in the product title, you might not have much chance of getting that far forward. In addition, it should be noted that it also makes little sense to include all the important keywords in the product title, as it decreases the relevance per keyword in the title. So here is the first decision to make.

If I want to show a very high relevance for a particular keyword, then I think the title is rather short. This is a sensible method, especially in the case of high competition. With slightly less competition, it is quite possible to place several keywords in the title in order to convey a certain relevance for each one. In addition, Amazon itself gives the hint to include meaningful information about the product also in the title, since it automatically has a higher competition with fewer terms.

Search engines are very important how online users rate your services and products. That’s why SEO has become a critical factor in the ranking. So for companies, it’s important to get a good search engine ranking. For that you generally need a lot of good SEO ratings. In addition, a good SEO rating not only ensures an optimized position in terms of ranking in Google. It also significantly influences the buying behavior of your customers. Online customer reviews are now among the key parameters for prospective buyers when it comes to buying decisions.

What Advantages Does An SEO Rating Offer?

Have you ever wondered why online users should opt for your services or products, rather than those of a competitor? This is where the benefits of SEO analysis and SEO assessment come into play. By rating, your customers have the opportunity to choose a business. You also do not need to worry that not all of your SEO reviews are 100 percent positive. It is enough if it is good. This alone will make your prospects interested in your website and watching it. Your credibility is getting bigger too. And that’s the first time you get to know and check your page. That’s why search engine optimization is an important factor for your website. Do not neglect your rankings in the search engines.

To get good reviews, you have to meet different SEO criterias. The first criterion is the content. It contributes significantly to search engine optimization. Search engines always display optimal results according to the corresponding search queries. Therefore, relevant and quality content is required. They have to be high quality. You can also use content marketing by providing entertaining, advisory or informational content on social media channels. This is how interested people first deal with it. At best, content marketing has a viral effect. If you’re having trouble implementing it, you can also look at step-by-step content marketing tutorials.

Search Console Tools

Send sitemaps for crawlers and check your index coverage. So search engine always has the current view of your site. If you have problems with your site, the engine  will send you notifications. Look at what exactly it is and let Google know when you’ve fixed the issues. If you need help with using the Google Search Console, you may want to look at the respective step-by-step instructions. The URL Review Tool gives you accurate information on how your pages are included in search engine results, how they are indexed and crawled. You get the data from Google’s index.

If you are looking for more useful SEO tools, the so-called Keywords Tool may be an option. Use the Keyword Tool to see how often your keywords are searched monthly. You’ll also find out what the average prices you’d pay for each click to promote your keywords. The Keyword Tool also lets you know how strong your competitors are in terms of these keywords. The number of search results for your keywords can also be viewed. If you are looking for more free tools that you can use for search engine optimization, there are several comparisons on the net. There you will find out which search analysis tool was chosen as the best tool.

Creating a robust SEO strategy for your website takes time, but the returns are worth the effort you invest to improve the SEO of your site. If you are looking for ways to improve the SEO of your ecommerce website, these optimization tips can help you get started becoming an SEO savvy online store owner.

Start With E- Commerce To Improve The Site Structure

Breadcrumb navigation is a form of page navigation that shows visitors where they are in the page hierarchy of a Web site without having to examine a URL structure. Using this can have main benefits for e-Commerce sites:

Improving usability: E-commerce stores with a large number of categories can improve the usability of their website by displaying breadcrumbs. Breadcrumbs also makes it easier for search engines to understand the structure of your website and improve crawling.

Create Unique Descriptions For Each Page

While it’s true that meta-descriptions do not directly affect search results, a clear meta-description for each of the webpages will help your online store get more clicks as it appears in search results pages.

Shopify topics can automatically generate unique meta-descriptions for each page. If you are a WordPress user, we would recommend you to use SEO, which can help you manually add meta descriptions to all your pages.

Accelerate Your Website

Speed optimization is important for improving search results and usability, especially for e-Commerce sites. After all, you can not afford shoppers to abandon their shopping carts because it takes a lot of time to load web pages on your site. According to experts, research shows that 40% of people leave a website that takes more than 3 seconds to load.

How Do You Optimize Your Links?

Important factors for your search engine ranking are the quantity and quality of the links pointing to your website as well as your internal link to the website. So-called “inbound links” are links that are created on various websites and link to your website. For search engines, such links are a testament to your credibility: if many other sites link to you, it means your site is a legitimate source of information. Internal links are links between the individual pages on your website. A robust internal linking structure pulls clear tracks from the central pages to the rest of the website. This makes it easier for search engines to find related content.

You want to sell your products on Amazon, but do not know how to use Amazon SEO to increase your sales? This article gives the answer. We’ll tell you everything you need to know about Amazon SEO and give useful tips for the practice.

A survey has found that the majority of Amazon buyers find the right products through the classic search. Accordingly, significantly fewer users find bestseller lists, external links to the desired product.

Rank Your Product On The First Page 

For sales success on Amazon it is therefore particularly important to rank your product so that it appears on the first page of the respective search results. But how does that work? How can one optimize the ranking of his product and thus increase the sales figures?

Amazon is the largest e-commerce sales channel in European countries. And the tendency is increasing. The company continues to expand its market leadership in all areas. Accordingly, it is for many dealers and manufacturers of enormous importance to be listed here accordingly and thus well to be found by potential buyers. And that’s exactly what Amazon SEO does.

The basis for optimal visibility and discoverability is a thorough keyword optimization of the product.An article can only be found on Amazon if it has all the keywords that the customer has been looking for.

Insert The Keys Into The Right Field

One question that many sellers ask at Amazon is what the so-called Platinum keywords are and what you should write down here. Unless you are a platinum merchant ; a merchant with the status you can safely ignore these keywords. The keywords are mainly for structuring the Amazon merchant store. Registered platinum keywords are unrelated to the findability of a product. If you want to improve the findability of your articles, you have to enter the keys in the field keywords or search terms instead.

Benefit From The Advantage Of Additional Keyword Types 

In addition to the general keywords, Amazon SEO has had additional keyword types for some time, in the product editing mask under the search terms tab. These keywords are used by Amazon to associate each product with a filter category or categories. This should facilitate the navigation and the search result for the user.

The Density Of Keywords Are Irrelevant

It makes little sense to repeat individual keywords. The density of the keywords does not matter for the ranking algorithm. The repetition of keys has neither advantages nor disadvantages. This also means that keywords already used in the title – by the way, the title is the most important “field” at all.

The requirements for search engine optimization have not changed, webmasters want to be placed in the front when researching topics from their web pages. But the SEO requirements are changing, because the search engines are changing as well.

You quickly come across conflicts when the topic of SEO requirements is addressed. Since traditional methods of SEO have come into disrepute and since long-practiced practices are not working anymore, some say that SEO is dead. But this waiver of SEO requirements seems premature, because the audience does not want to do without search engines and therefore more attention is paid to websites that appear in the top of the rankings.

Adopted Content Meets The Requirements Of The Future

It is helpful in individual cases for the SEO requirements that you adapt the content for different needs and devices. For this, depending on the SEO requirement, no too extensive texts have to be offered. Often a concise text is sufficient if it can be supplemented with suitable pictures or moving pictures in such a way that understanding can well result with the users. So adopted content will definitely meet the SEO requirements of the future and you will be able to use this content for a longer time as an asset.

Indexing And Avoiding Duplicate Content

Ensuring Indexing is an SEO requirement that is relevant now and in the future. So technical measures, such as changes to the basic structure of the content management system must be examined. The SEO audit checks whether the websites are still placed and whether they were placed for the right keywords. Another SEO requirement is the avoidance of duplicate content and the correct use of meaningful web addresses. Here, the exact keywords are then placed, which the search engines is given another important signal to determine the relevance of the content.

Design And Analytical SEO

Design, user experience and conversion rate need to be optimized as it is about understanding the intent and need of the users. Analytical part of SEO analyzes the effectiveness of all the skill sets mentioned. Search engine result pages, measured by click-through rate, and retention time are the most important indicators of page performance.

Unique Product Descriptions

Many online shop owners tend to take the manufacturer’s description one to one. As a result, the same content can be found on multiple pages. For Google, duplicate content is a negative signal, which can even lead to penalties. However, it is hard for each individual product to create an individual description, but it can be really worthwhile.

You need to be very careful to protect your domain name security against attacks. In particular, you may experience unwanted situations as a result of attacks on the internet.

What should we look for in domain security?

• Step-by-step domain security

Domain name security is very important to protect your control panel. People accessing this domain can change your email and website accessibility settings.

It’s a good idea to follow these steps to protect your domain from unauthorized changes or unintentional loss of your domain name settings.

• Use strong passwords

A strong password is not a complex number of letters and symbols. Instead, consider using a password generator to generate a random password that is difficult to guess. Avoid using common names, birthdays, etc.

• Be your own firewall

Any person with access to your domain may potentially take over. Don’t give your account information to anyone, including your webmaster.

If someone needs to access your hosting account login information, use the Account Manager feature to give access levels to those who need to manage the domain names in your account.

2-step authentication

The use of two-factor authentication in your account includes a two-step login process. When you need to access your account, it adds another security layer using another step, such as authentication, as well as a password.

• Secure Email

Keeping e-mail connected to your domain safe is the key to keeping your domain safe. Make sure your password is complex and change frequently. Be sure to use a secure e-mail server and use free services that may expire when you are not using it.

• Keep apps up to date

To protect yourself from hackers, you should follow security updates. This will deter viruses and malware. Store all applications in your web account.

Make sure you are ready to receive notifications so that any changes to your account will alert you immediately. This warning gives you the chance to stop a pending transfer.

• Modification permission

Most registrars offer a registry locking service to provide an extra level of security for domain owners and customers. When you acquire a registry lock, it prevents you from transferring your domain name security without your permission.

Protect Your Site

SSL certificate is one of the best security features you can get. Protect your customers against identity theft with an SSL Certificate.

The importance of social media is a unique window for your website. From this window you can look at a very big world, and you can make this big world look at you. If you’re a local business and don’t have a huge digital marketing budget, we’ll give you a brief overview of Twitter optimization for your Local SEO. With these simple tips, you will increase both your interaction on Twitter and your traffic for your website.

Local Seo and Google Algorithm

While the Twitter search engine is not as complex as the Google algorithm, it ranks the search results according to an algorithm. The profile is passed through various criteria such as completion rate, interaction rate.

You must make sure that you have done these simple operations in order to be on top positions. The fill rate of information for your website’s Twitter profile is also important in terms of Google indexing.

For Local SEO, the location information phone number in the Twitter profile is important. Search engines are trying to list the most accurate results to their users. I think that there is nothing more natural than having the correct and complete profiles in the first place.

Importance of Retweet for Local SEO

For socializing and interacting on Twitter, it is important to keep in mind that regular retweeting is also important for local SEO. The reason for this is that as you increase the tweet that contains the keywords you share, the search engine algorithm is getting better and higher.

Retweet may seem like a simple process. If the tweet you have has a quality content and contains keywords, the chances of retweeting will increase. Quality content on the basis of social media marketing can be easily shared by users.

• Write information appropriate to the target audience
• Use original words and phrases
• Tweet in busy time zones
• Use Label

These are just a few of the basic tips for optimizing your Twitter account. You can make your digital marketing via Twitter which is one of the most important tools of social media which is the biggest power of marketing.

First of all, I would like to mention that Google’s algorithm update and development method has changed. Google followed a method of extracting certain updates for specific areas over the years. Lately this method has been replaced by bulk kernel updates. The impact of mobile usage priorities and rapid change in Web technologies is also very big. This has caused the effects to become too large. While webmasters could easily observe these effects for themselves, the only thing that changed in terms of users was that more user-friendly pages were displayed on the Google search results page.

Check Order Tracking Method

If your client is running the ranking tracking from the Google search results page, it should be explained that this is the wrong method. The Google algorithms are enough for each user to have different conditions, so that a page appears in different order to the user.

Check for Recent Changes

If you receive a mail titled that our website will continue to work with the most up-to-date technology tomorrow after the software update is done tonight, you may not know that the website is temporarily receiving noindex tags for only a few hours of work. Worst of all, it may be even worse that the small tag is forgotten there after the update.

Check Backlink

A large number of recent link losses can trigger a decline in your traffic, which may be reflected in ranking performance. Sometimes Webmasters who have migrated to Https and who forget to redirect or forget to redirect the URL structure and cause redirection can trigger these link losses.

Check Security Status

Sometimes even the most secure systems can be captured, misused. Such events will adversely affect your ranking performance. Beyond standard safety procedures, controls that provide extra protection can save lives. If you are faced with the ever-deteriorating ranking performance beyond variability, it is better to have a professional security check.

In addition to the searchers, Local SEO processes are carried out in order to list and rank the websites that are owned by businesses or space owners in search engines. There are also steps to be taken in order for companies or businesses to rank high in the lists of search engines.

Factors Effecting Local SEO Ranking

• Registration of the firm or the location of the company or the locality in the social media,
• Google My Business record
• Long and informative commentary about the business,
• Accurate and correct entry of contact information,
• Average and number of user comments
• It is the hours when the business is open
• Factors such as categorization by type of business may place the business on the first pages of the lists in any local search result.

It is very important to introduce the business information to the search engines. In addition to the search engines, it is also possible for the user to be informed about the business and thus attract the attention of the users and refer to the website. The website of a business that will do local SEO should have an understandable content. Thus, users who are interested in the website also provide clear and clear information as well as original and current information about the business.

Local SEO factors can affect your ranking of maps.

Accordingly, the search engine users in the business web site every time a visit to the top row can catch the chance to rise. Another reason for the trust of other search engines, as well as for users visiting the page more frequently, is the website design.

• Sites that use more mobile compatibility today also aim to make headlines, descriptions, topic tags, and visual optimization complete on the page, so that websites can become more attractive in local search results.

The correct location of the operating position in the search engines map applications can increase reliability. However, the information on the website should also be appropriate and ideal for local search. If the companies have branches, their location in the maps should be up-to-date and accurate, and the fact that the categories or internet site content for the branches are not the same can mean more visitors.

For more information on this topic, please click here.

Raising Google with Local SEO

Adding the company’s promotional text to the locations in the search engines maps, adding the businesses to the contacts applications, adding the contact information in the current and correct form, taking part in the regional guide sites, holding the existing sites in the local SEO directories, and adding the location map synchronization with the location on the website of the company. It can move.

Apart from these, creating different sub-pages according to the branches, specifying the working hours of the enterprise within the site, leaving accurate and up-to-date information on the map locations or pages in social media applications, high speed of the website, taking place among the business applications of search engines, keeping references with current photos. The methods can also help to remove the web page to the highest level in search engines.

While the SEO Rules are changed by Google’s updates every day, there are some basic rules that should be considered. In this article we have written the most basic and most valid rules for you.

Content

Content is one of the most important Google ranking factors and one of the most basic SEO rules. Especially in recent years, there has been a shift from keyword-focused content to natural content and more relevant content. According to research, only 53% of the first 20 queries were found on the title tag and less than 40% of the landing pages had keywords in their h1. These rates clearly show that Google’s content relevance is now in front of keywords.

How do relevant content appear?

Algorithms like RankBrain and Hummingbird are constantly being updated for semantic relevance and optimization. This causes a content to be written in a competent and comprehensible language, leading to unnecessary and unreadable keyword densities. Research also shows that longer content is better than short content because it can be more detailed.

How to Optimize Content

• Find and correct insufficient content.

• On all pages, narrow down and refine content topics further.

Content is affected by ranking factors such as Bounce Rate and Click-Through Rate. For best results, ensure that the content is both comprehensive and relevant for the respondent audience

Backlink

Backlinks continue to be an important Google ranking factor. Google evaluates good links, unrelated and irrelevant links. More links will be good for your site’s traffic. But this is true if the platforms you buy backlink are relevant and competent.

When your content wins high-quality backlinks, you’ll get three important ranking signals:

1. Number of Backlinks
2. Link Diversity

As one of the main branches of social signals, we can show good quality backlink. The position and social signals have a strong relationship with all social media channels.

How to Get Good Quality Backlinks?

There are many different ways of getting backlinks, but all of them have content marketing on the basis.

If you’re not sure where to start, you can find, share, and share content with someone else’s related, backlinks. Except this,

• Check how many links are available in your content and the quality of these links

• Quality partnerships with others to get Backlinks

• Get rid of spam and poor quality links