Amazon offers a variety of ad models to advertise in Amazon Product Search. The different types of campaigns offered by Amazon for manufacturers and retailers follow the pay-per-click principle. PPC stands for pay per click. The advertiser pays for each click on the ad. That is, he pays for the playout only if the ad has actually been clicked. Depending on the type of ad, the ads may appear in different prominent positions of the search results. As products are more likely to appear to prospective buyers, vendors can massively boost sales and sales with Amazon ads.
Amazon PPC Enables Merchants And Manufacturers To Sell More Products Faster
Defend top positions for successful products. Probably every retailer or manufacturer on Amazon has core products that also end up in page 1 in the organic results. The increasing number of providers increases the pressure to continue to exist with these products. Amazon PPC can be added here supportive. Many products have season at a certain time of the year. With Amazon PPC, you can selectively promote them over a limited period of time and even respond to prolonged weather conditions. Advertised products appear more often in a higher position in the search results than in the organic results, which list only ad-free products. Also, sales only work if seekers are made aware of the reduced prices. Use ads to increase the visibility of sales.
Amazon PPC Regulates The Allocation Of Ad Slots Through An Auction System Based On Keywords And Products
To appear in the search results with a product ad, a merchant or manufacturer offers a certain amount for each keyword. It is willing to pay a maximum of one click on the advertisement. Amazon ranks the ads in the auction according to the bids of the merchants and manufacturers and assigns them descending ad slots. The highest bidder has good chances for the foremost position.
As in Google AdWords, the allocation of ad ranks in Amazon is based on a secondary price auction, the highest bidder actually only pays the amount offered by the runner-up.