Google Adwords places advertisements within Google’s search result lists and controls them according to the search query of the user. For this you put down within the ad campaign a list of keywords to which the ads are to be controlled. The further up your own offer is in the ranking of the search engine, the higher the chances of being found or invoked. Adwords offers the possibility to influence the position of your own ads by clicking on the click prices. Simply put, the more you bid for a user’s click on your ad, the higher up your ad will be positioned by Google.
Brainstorm What Your Client Is Looking For
Ask people in your audience what words they would probably type and try to find fancy keywords as well. Remember, the obvious, common keywords are also used by your competitors and are therefore usually the most expensive. Too general keywords also lead to many impressions with a few clicks. This reduces the click through rate, which in turn causes the click price to rise for you.
Combine Keywords And Regionalize
Most searches by users consist of several words. So, in Google AdWords, combine these terms in a few word search phrases. In addition, you should definitely integrate a local reference in your online advertising with regional offers.
Different Text Variants
Write at least three different ad texts, and let them run against each other. After a short while, you will see which texts lead to higher click rates. You can then switch off the weaker displays or replace them with new texts. Also, analyze competitors’ ads and make sure your ads do not contain statements that you can not keep on your website.
With the new search network Ads tool, Google Vice President writes on the company’s blog, advertisers could meet the high demands of users. Above all, the increasing mobile use demand that advertising is fast, personalized and above all useful. The newly introduced tool, which will be made available to advertisers within the next few months, relies on machine learning and should adapt advertising to target groups. For years, the proportion of automated advertising in all genres has been steadily increasing. Different marketers are increasingly using algorithms and artificial intelligence to increase the effectiveness of their advertising campaigns.