Most of us have now found that LinkedIn is great for communicating in a business environment. But how much can actually be achieved if LinkedIn is used as an advertising in recruiting? There are now more and more companies that advertise their job advertisements on LinkedIn. With the ads in particular, you get more attention than you might think. Because even in the candidate environment that is not looking for a job, the LinkedIn ads are relevant.
What Do The Payment Options Bring?
In general, you can use for free. In addition to the free membership, there is a premium option for paying members. The question arises again and again whether the upgrade is worthwhile. After all, the subscription is not cheap.
You can use many of LinkedIn’s functions without a premium subscription: You can create a profile and post free of charge. You can also use the version of LinkedIn to write recommendations for others or request them yourself.
Use Keywords In Your Self-Description
Other users can read about you in the “About me” category. Here you can freely formulate what you should know about you, what goals you have or what motivates you. Make sure you use important keywords that other users can use to find you in the search. You have the chance of integrating videos into your account. This allows you to give visitors an insight into your experience, for example.
Recommendations Are An Important Feature Of LinkedIn
Recommendations are much more important for apps, so it is not surprising that they are used on the career platform. You can get recommendations from former employers or other professional users to underline your expertise.
That’s What Matters
Your account is not just any page that has some data about you and that no one looks at anyway. Anyone who thinks this way is wasting potential. Rather see your LinkedIn as a figurehead and an important tool in self-marketing. In terms of content, your account on LinkedIn is similar to a short app, as it combines the features of your CV and cover letter. Make sure that your existing contacts can get to know you as authentically as possible through your LinkedIn. How you fill your profile with life affects how others perceive you. That’s why it’s worth updating your LinkedIn. You should pay particular attention to the following aspects.