While the SEO Rules are changed by Google’s updates every day, there are some basic rules that should be considered. In this article we have written the most basic and most valid rules for you.
Content is one of the most important Google ranking factors and one of the most basic SEO rules. Especially in recent years, there has been a shift from keyword-focused content to natural content and more relevant content. According to research, only 53% of the first 20 queries were found on the title tag and less than 40% of the landing pages had keywords in their h1. These rates clearly show that Google’s content relevance is now in front of keywords.
How do relevant content appear?
Algorithms like RankBrain and Hummingbird are constantly being updated for semantic relevance and optimization. This causes a content to be written in a competent and comprehensible language, leading to unnecessary and unreadable keyword densities. Research also shows that longer content is better than short content because it can be more detailed.
How to Optimize Content
- Find and correct insufficient content.
- On all pages, narrow down and refine content topics further.
Content is affected by ranking factors such as Bounce Rate and Click-Through Rate. For best results, ensure that the content is both comprehensive and relevant for the respondent audience
Backlinks continue to be an important Google ranking factor. Google evaluates good links, unrelated and irrelevant links. More links will be good for your site’s traffic. But this is true if the platforms you buy backlink are relevant and competent.
When your content wins high-quality backlinks, you’ll get three important ranking signals:
- Number of Backlinks
- Link Diversity
As one of the main branches of social signals, we can show good quality backlink. The position and social signals have a strong relationship with all social media channels.
How to Get Good Quality Backlinks?
There are many different ways of getting backlinks, but all of them have content marketing on the basis.
If you’re not sure where to start, you can find, share, and share content with someone else’s related, backlinks. Except this,
- Check how many links are available in your content and the quality of these links
- Quality partnerships with others to get Backlinks
- Get rid of spam and poor quality links