Do you want to increase the reach of your campaigns while targeting users based on their interests? Discovery Ads make it possible to bundle with ads in some ways. The point: users should be able to discover products or brands, mainly technologic devices. Find out here how you can reach potential customers with Google Discovery Ads.
The Most Important Features Of The Discovery Ads At A Glance
Alignment: With the exception of the placements in Gmail, the focus is on mobile devices. The following target groups can be used for targeting: interests and buying behavior, search behavior or intentions, remarketing and similar target groups.
- Placements: The ads appear in the YouTube feed and on the playback page.
- Billing: Pay per click.
Campaign goals: The goal is to build reach in new platforms and increase brand awareness. At the same time, the existing bid strategies and targeting variants mean that the ads are still performance based and, thanks to the appealing presentation, designed for greater engagement. In addition to remarketing, they are also primarily placed in push marketing, because the ads are proactively displayed to users while they are browsing.
What To Consider When Setting Up Your Campaigns?
In order to target users who have already searched for relevant terms on Google, it makes sense to create a corresponding target group. For this purpose, a user defined target with a common intention can be created with search behavior or intentions of the target group. The terms defined here serve as the display of the ads.
In addition, you can use remarketing to reach users who have already visited your website, or users who are similar to these remarketing. With Discovery Ads it is possible to reach previous users with additional platforms.
Especially in the event that you want to add new customers, it is advisable to keep an eye on and evaluate the information for view through conversions in addition to the conversions. A view through conversion is a conversion that was achieved after a user saw an ad.
Google Discovery Ads can be a good addition to previous campaigns – provided they fit the marketing goals and there is a budget available. By adding the networks, Discovery Ads can be incredibly exciting for your own marketing, especially with regard to the goal of increasing reach. The reach can be extended to new platforms through the additional campaign. This allows you to address users with advertisements at new points along your customer journey.