Pass a scenario into your mind. A phone call will come and the employer will ask you for a report. You will make all the marketing studies you have done so far into a report, but you don’t know what to do. With 8 key performance indicators, you can quickly and effectively prepare your report.
1. Sales Revenues
Your first job is to provide a performance indicator that will show your sales revenue so that you can prove your marketing efforts. No matter what you’re focusing on, sales revenue is an important criterion to show your success or failure. Reports that do not provide much data will not make any sense. The reports you provide should show that the earnings increase. The difference between the works that work and the works that do not work is easily visible from this point.
2. Cost per demand
What is the cost per request when you review incoming requests? How much impact did your marketing efforts have on increasing demand? What is the cost of these studies? You should create a table showing the cost, demands and balance of earnings of marketing activities.
3. Customer Lifecycle Value
The more time a customer spends with your brand, the more valuable it is for you. What are your subscriber loss numbers? What do you do to prevent subscriber loss? You must know your subscriber loss amount and you should actively work to reduce it. To reduce subscriber loss, you should know your customer well. You should pay attention to customer satisfaction and learn the customer’s thoughts about product / service availability.
4. Return on Investment in Digital Marketing
You will have to deal with a large amount of data in the field of online marketing or online marketing. Observing, analyzing and reporting the activities of the brand’s site should be among your main efforts. However, you should follow the traffic from the site. When you have the tools to analyze your data, you have the opportunity to make improvements that will bring you more demand and sales. More traffic means more demand. Conversion rates are the biggest indicator of your success.
5. Site Traffic Demand Rate
When you want to examine the site traffic in terms of demand rate, you will need to look at four different points. The amount of unique visitors to your site, the quantity of sales from site conversions, the amount of conversions per visit, and the source of conversions are important data you need to take a look at. You must create campaign-based reports to measure each of these data.
6. Qualified Sales Amount
If a demand complies with all the criteria of marketing efforts and has turned into sales, this should now be regarded as qualified sales by the sales team. If a demand has not turned into sales, it must be returned to the marketing channel and the possible causes should be questioned. It is extremely important to know the rate of requests returned to the marketing channel. In addition to this, knowing the qualified sales in line with the digital marketing activities is critical for identifying the problems.
7. Configuring Conversion Rates
Are your content marketing efforts effective? Do your marketing efforts to drive traffic to landing pages work? You should always try to constantly observe your landing pages and content placements. You should always try to improve conversion rates by performing A / B tests.
8. Organic Search
SEO and offline marketing work have an important role here. Are the search engines or other sources that bring you the sales request? Or do you do offline marketing work? Do the content on your site really reflect the quality of the products / services? You should consider these and if necessary make improvements that reflect the product / service quality better.