Do you want to increase the reach of your campaigns while targeting users based on their interests? Discovery Ads make it possible to bundle with ads in some ways. The point: users should be able to discover products or brands, mainly technologic devices. Find out here how you can reach potential customers with Google Discovery Ads.

The Most Important Features Of The Discovery Ads At A Glance

Alignment: With the exception of the placements in Gmail, the focus is on mobile devices. The following target groups can be used for targeting: interests and buying behavior, search behavior or intentions, remarketing and similar target groups.

• Placements: The ads appear in the YouTube feed and on the playback page.
• Billing: Pay per click.

Campaign goals: The goal is to build reach in new platforms and increase brand awareness. At the same time, the existing bid strategies and targeting variants mean that the ads are still performance based and, thanks to the appealing presentation, designed for greater engagement. In addition to remarketing, they are also primarily placed in push marketing, because the ads are proactively displayed to users while they are browsing.

What To Consider When Setting Up Your Campaigns?

In order to target users who have already searched for relevant terms on Google, it makes sense to create a corresponding target group. For this purpose, a user defined target with a common intention can be created with search behavior or intentions of the target group. The terms defined here serve as the display of the ads.

In addition, you can use remarketing to reach users who have already visited your website, or users who are similar to these remarketing. With Discovery Ads it is possible to reach previous users with additional platforms.

Especially in the event that you want to add new customers, it is advisable to keep an eye on and evaluate the information for view through conversions in addition to the conversions. A view through conversion is a conversion that was achieved after a user saw an ad.

Google Discovery Ads can be a good addition to previous campaigns – provided they fit the marketing goals and there is a budget available. By adding the networks, Discovery Ads can be incredibly exciting for your own marketing, especially with regard to the goal of increasing reach. The reach can be extended to new platforms through the additional campaign. This allows you to address users with advertisements at new points along your customer journey.

More than 5 billion search queries are made on Google reviews every day – Google has become an integral part of our everyday life. We Google the way to get all kind of information. We often are also looking for providers, hotels or holiday destinations. Therefore, the presence on Google plays an important role for companies. Anyone who wants to be found by potential customers should be high in the Google ranking. Google ratings are crucial for this. You can find out how to get this and improve your ranking here.

What Are Google Reviews?

Reviews on Google are reviews in business entries – The ratings appear in the Google search for the respective locations, but also in the search section. If customers are looking for hotels in their area, different locations are suggested to them, each with pictures, opening times and ratings. If the decision has to be made quickly, the hotel with the best review rating is usually chosen.

Add A Link On Your Page For More Google Reviews

Another easy way to get more Google reviews is to add a review link to your page or create a custom review link. A custom Google review link is exactly what it sounds like – a custom that you can create and that your customers can use to leave you a review.

Follow-Up Of Your Review Requests

Just because a customer doesn’t leave you a review the first time doesn’t mean they’ll never leave one. Perhaps you caught him at a bad time on your first request. Or maybe he wanted to leave you a review after the first two but just forgot. We recommend following up on your first mail. But remember: don’t overdo it! Some customers will never leave a review no matter how many times you ask for it. But that doesn’t mean you shouldn’t try, just be careful and don’t force anything!

Stay Relaxed If You Get A Bad Review

So you got a bad review. Don’t attack, don’t make excuses – just take responsibility and assure that you will solve the issue and ask the bad retiree to get in touch. In our work for customers we experience time and again that our customers have turned a negative review into a positive review, just because the customer understands himself and feels that he is in good hands. When customers find you respond to reviews – even bad ones, the outcome is usually always better than before. However, if it really is a false review, report the case to Google as well.

Provide Great Customer Service

Online reviews are often similar to the news – you only hear the bad and rarely the good. By far the easiest way to get a Google rating is by providing great customer service to every customer you interact with.

Many would like to be entertained even during the pandemic and long for a spark of normality, even if only for the length of a social media video or a post. Still others expect fewer advertising and image campaigns from companies, but rather targeted statements and data on current world events. For many entrepreneurs, this raises the question: How do you practice community management during a pandemic and how are the needs of Faceboo and the others. We provide data about which content companies can use to keep the balance between entertainment and advertising! No matter if troublemakers and notorious complainers, members or newcomers – community managers know how to confidently put them in their place or, if there is no other way, to exclude them from the respective content.

Community management is a round the clock job with great responsibility for the company. In business, community managers take over the strategies of media management and convert them into individual posts or campaigns for the community. But the management of participants in the marketplace – both newcomers and old hands – and promoting communication between them is the focus of the tasks. In the end, to see that experienced lecturers can also learn something from the new, while new lecturers can of course learn a lot from the expertise of the experienced lecturers is a great experience and valuable for the company. The core of their task is to bring these two kind of lecturers together so that they can support and benefit from one another. The same applies to the community of course participants. Here too, the promotion of exchange and mutual interaction are the main target of community management activities. You could say that community managers guard the holy grail of brand essence online.

The managers surveyed also expect long-term changes on the customer side: around three quarters expect their customers to increasingly use social media platforms and have an increased need for security. In addition, in the eyes of more than half of the respondents, the aspects of sustainability and health awareness will become more important for customers.

Use A Content Management Tool

Especially in companies that work in teams, we recommend using a content management tool that not only helps with planning the content in advance, but also with managing the community, monitoring and reporting.

Against the background of the pandemic, the digital strategy is gaining more importance, because it is now used in a variety of ways: As long as freedom of movement is restricted and economic life is mainly online, citizens and companies are dependent on the online world. Thanks to broadband connections and IT infrastructure, we can learn to maintain contacts and work despite the COVID-19.

Trust networks, e-government and health ensure the continuity and availability of networks, while trustworthy security networks ensure that our identities and our online data are protected.

Artificial Intelligence

Due to their extraordinary capabilities, artificial intelligence and high performance devices are well suited to detect COVID-19 spread patterns. With their help, health sectors can detect the spread of the virus and act quickly. In care, artificial intelligence offers great benefits because ultimately the treatment of COVID-19 patients is about keeping less human interaction.

Super Devices Against COVID-19

Strong data centers are currently used for the research and development of vaccines, treatments and options. By comparing huge information, it is intended to determine which combinations   respond to the COVID-19. The devices complement typical tests.

Business To Cope With The Crisis

With many satellites, the program offers free and open information through its earth observation component, which can be used to monitor and if necessary, cover the effects.

Since the beginning of the pandemic, satellites have saved and mapped bottlenecks at border crossings as well as facilities and other infrastructure. Information collected and online business generated with the help of artificial intelligence provide the authorities to deal with emergency situations more efficiently.

Digital Change Is More Than Just A Online Business

An assessment of their possibilities would be good for many companies – and not just because of the pandemic. The benefits of the transformation are obvious: it takes into account and systems of all aspects.

Use Of Resources And Prioritization

Many companies’ sales have plummeted during the pandemic. Therefore, they are all the more asked to reconsider and define their priorities for upcoming investments – both to maintain business and to develop new business examples that will become relevant after the pandemic. The starting point should always be an inventory. It is about which areas can be meaningfully digitized and to what extent. The status shows which adjustment screws need to be turned for digitization.

The Right Tools For Innovation

Information sharing and tools, applications and cybersecurity play an increasingly important part – both during and after the current situation. Investing in employees who can cover these areas will increase your success in the long term. The joy of innovation is a key success. The basis for making the right decisions is analysis, but also  solutions such as simulations and augmented reality. Innovation should therefore be part of the  strategy if possible.

Due to its structure as a platform around business, LinkedIn is a great network for B2B sales. In addition to its popularity as a recruiting tool, LinkedIn offers many chances for companies that want to take advantage of an already user base such as company profiles.

LinkedIn Overtakes Old Sales Methods

LinkedIn is changing the B2B sales. The biggest challenge for the sales person is to get in touch with the decision maker. Conventional sales such as cold calling or mass emails are usually not successful. For example, the user answering the call does not know the sales person. There is no connection to either the person or the company. LinkedIn simplifies the entire sales from identifying prospects to building relationships to closing. By engaging in discussions, data and experiences are exchanged. That builds a reputation, brand and confidante that extends beyond your own system. Use your own network to get in touch with decision-makers. You can expand your own business by participating in discussions or by asking your contacts to open a door for you.

Knowledge On LinkedIn

Another reason why LinkedIn became so successful with marketing is because B2B can show their skills and expertise. The platform also allow the search for topics, content or people. Keywords allow you to expand your own knowledge, find potential new customers. Alerts for key terms can also be set up on LinkedIn so that you always know what is currently going on on a topic. When determining your knowledge and skills, pretend yourself as your target customers and ask yourself which terms are being searched for on a particular topic.

LinkedIn Gives B2B Sales Useful Data About New Customers

This applies to every sales, but for B2B sales it is essential to understand who potential customers are, what they are looking for, what interests them and how they act. LinkedIn enables just that. Thanks to the added value of the shared experiences and methods, new customers will indirectly become aware of your offer. LinkedIn is a successful tool for setting up B2B sales and replacing outdated sales. If you are responsible for business development, sales in your company, you should consider the possibilities of using LinkedIn.

Post Often

In general, you should find a specific time in your LinkedIn use and set up appropriate reminders if necessary. It helps to have a fixed rhythm, for example every working day or every second, in order to gain lasting attention and to increase your own reach. That might sound like a lot of effort at first: You don’t always have to produce relevant content. In this way, you can easily recycle content if you have time issues. This not only saves you time, but also makes better use of the reach of the content.

Today more than ever before, offices are shifting to a level, enabling employees to working from home all day. Almost 20 % of employees work full-time from anywhere and 55 % at least once a week working from home since last year. However, this is new to many employers and it can be difficult to manage and engage employees when they are not in the office with you. Fortunately, we’ve put together some rules for you on how to manage employees.

Give Clearly Defined Tasks

It can be difficult to know who exactly is working on what tasks when everyone is in different locations. As a manager, it is important to give your employees clearly defined tasks and at the same time collaboration. Nobody wants to sit at home wondering what to do on a particular day. We recommend using a task manager  to maximize your team’s work and keep everyone up to date.

Communicate Consistently

When it comes to suddenly working apart, teams need to learn how to communicate properly while business is in swing. You can’t go to someone else’s desk for a quick chat. And when people are not around each other, there are more opportunities for misunderstanding. Communication is one of the essential keys to successful home offices, but also one of the most difficult aspects of getting the right results. Consistent communication ensures that every employee is up to date with current and future goals as well as goals that have already been achieved. We recommend finding out which communication is good for your employees and adapting it to their preferences.

Follow Up Frequently

In this case, follow up does not mean continuously harassing your employees about their productivity. Instead, take the time to ask in person how things are going from time to time. It’s important to remember that you’re not just managing employees. You manage people. A short conversation of half an hour or less can make a big contribution to a person’s well-being, especially if contact with other people is difficult. And a happy employee is a productive employee!

Giving Recognition

When employees do something well, it’s important to tell them so too. Not only do they give praise personally, but also highlight good work in your weekly staff meetings. Who doesn’t like the feeling of being recognized and valued for an achievement, even if it is small? It is encouraging for the employee and gives them an incentive to continue their great work.

AMP stands for Accelerated Mobile Pages and is a system that enables web pages to be loaded onto mobile phones very quickly. AMP is an open source that is supported by Google.

In the Google search results, Accelerated Mobile Pages are highlighted with the abbreviation AMP. This shows the user that these results load particularly quickly. Google is already loading the content while the user is still looking at the search results. In order for this to work, the pages must be AMP updated. For this, it is necessary to create an AMP page as an option of the regular HTML. This is a greatly simplified variant of HTML that only provides Google with the bare essentials. Such AMP pages are then operated and compressed again by Google so that they can actually appear on the phone in a flash.

With AMP, Google initially reacted to instant articles, which Facebook also uses to target news publishers. In contrast to Facebook, AMP is open source and while the instant articles are on the social media servers, AMP pages can also be accessed on any web. This makes AMP an important topic for all websites. It is foreseeable that when searching on the phone, users will very soon recognize the advantages of the fast AMP results and will then prefer them. Even if it will take some time before AMP is also comprehensively available in other countries, all website and online shop networks should now deal with this topic.

Page Speed

As mentioned, AMP is fast. That’s all well and good. There are studies that suggest that every second a visitor waits for a page to load, it is more likely to leave the page. Even a second long delay can have an impact on user behavior. About 55 percent of users leave a website if it takes longer than 3-5 seconds to load. While Google has never published its ranking factors, they have announced that they will use mobile site speed as the ranking in mobile search results. Page load speed has long been important in desktop search, but as more people run mobile searches, Google decided to add a speed update to make sure the results come quickly.

Insufficient Tracking Properties

Although the Google search allows some information to be obtained from the AMP pages, a different tag must be used than the one used on the real page. While it might not seem like a big deal if you want to convert all of your pages to AMP, you have to put that tag on every AMP page and then check the data one by one.

First, allow us to address a very common problem: Business owners are often afraid of sales projections. Sales projection is no longer a marketing term. It has become a necessity to present yourself as an attractive company or business for both potential customers. Particularly successful companies know numerous reasons for sales projections and align them individually with their valued corporate vision. In the following you will find reasons why sales projections have become indispensable in companies.

It’s Not About Always Looking Into The Future

Sales projection is a lot easier than you think and a lot more useful than you imagine. It’s not about correctly guessing the future. We are human; we don’t do it well. Rather, it is about assumptions, expectations, drivers, tracking and management. You regularly review and revise your forecast. Since sales are familiar with costs and expenses, sales projections will help you manage your budget. They measure the value of a sales forecast of how you do something based on measurable business results. New product or not, your sales projections won’t accurately predict the future. We know that from the start. What you want is to set the sales drivers and interdependencies to connect the dots so that you can review plan with actual results each month.

Experience In The Field Is A Huge Asset

For example, the owner of a bike shop has a lot of experience with past sales. He doesn’t know any accounting forecasting, but he knows his bike shop. He is aware of changes in the marketplace, his own store’s promotions, and other factors that business owners are aware of. He does well at making educated guesses. If you haven’t had this experience yourself, try to find data and make guesses based on the experience of an associate or other person in your area of ​​expertise.

Carrying Out Market Research

Use recent past results if your company has results like this. Start a sales projection by incorporating previous year’s information into the forecast for the coming year, then focus on what could be different this year. Do you have new ways to increase sales? New marketing promotions? Then increase the sales projections. New competition and new issues? Nobody wants to predict declining sales, but if that’s likely, you’ll have to deal with it by cutting costs or changing your focus.

Google Ads is one of the most important ways to bring action to your server! With the help of Google Ads you can reach users who are regularly looking for products and providers. That means that you can reach potential customers of your target!

Google Ads offers us the opportunity to a constant flow of visitors to our customers pages with a stake of just a few clicks per day. Since we can draw the attention of other customers to a company in this way, Ads is the right complement to other marketing campaigns. The three biggest advantages of Ads are;

• A long range
• Predictable and controllable costs as well
• A flexible use

However, there are certain risks with Google Ads. For example, there is no way to stand out from the competition – all ads look the same. In addition, there is a risk that too broad a keyword selection will generate people who are not interested in their own company and the corresponding products. For this reason, careful planning and above all, ongoing optimization are necessary in order not to spend unnecessary money on clicks with Ads.

Cons Of Google Ads

• Complex tool, it is quite time-consuming
• Incorrect use, it leads to high costs with little benefit
• Limited reach

One disadvantage is that this kind of advertisement cannot advertise unknown products. Because it is the user who searches and he cannot search for a product that he does not yet know.

At the same cost, we can reach significantly more people with a campaign than with conventional means such as calls, letters or advertisements. Although it is not guaranteed that the interest of the people reached in your company is as great as, for example, the use of Google Ads is worthwhile due to the low costs. Visitors who are currently not interested in your company can still be of use to you, by recommending your products or sharing certain content online.

Experts usually recommend that the customers combine various marketing measures. Often, the people who find your ad somewhere else are not the same as those who see your ad on Google. An advertisement in a print helps you to increase your awareness and thus to win more customers in the long term. While typical marketing measures have a long-term effect, Google Ads is short-term. Results are immediately apparent, but your potential customers hardly remember you. The possibilities with Google Ads are increasing and Google is constantly developing it.