Companies that use inbound marketing pay usually 60% less per lead than companies that only use classic marketing strategies. And the focus of inbound marketing is on the content: posts, videos, case studies, mails – the list is endless. So that even more companies learn about inbound marketing and the added value of brand relevant content, companies should not only use the inbound themselves, but also encourage their customers to do so. The top priority should always be the success and business growth of the customers. Companies should therefore offer services with which they can create content marketing and lead for their customers.
Consumers are not afraid to research a product themselves. If your customers want their content to be found online by potential customers, they need to be aware that creating content is not enough. Content must be visible in order to be successful. With content optimization, you can help customers increase their brand exposure and drive conversions. So your customers plan should include things like keyword research, following SEO, customer behavior analysis, and insights into competitor methods, among other things.
Avid customers often want to start creating content right away. This is where it’s important to remind customers that they need a solid content marketing first. Developing a strategy gives a good insight into the current analysis and also shows in which areas more needs to be done. One of the most important tasks in this strategy is the development of the buyer. Even if customers have already defined their personas, it is important to take a close look at them, evaluate their quality and explore opportunities for improvement. This first step is crucial, as the customers largely determine the production of future content.
Out of date content is worse than no content at all. For example, suppose a customer has a post on their blog that was published months ago and is still driving a significant amount of traffic. If this post is not regularly updated and at some point is no longer up to date, it is very possible that visitors will leave the page disappointed after reading the outdated post. If a customer’s page hasn’t been updated in a number of years, the first thing to do is make a note of which pages should be updated first, based on the company’s goals.