Companies that use inbound marketing pay usually 60% less per lead than companies that only use classic marketing strategies. And the focus of inbound marketing is on the content: posts, videos, case studies, mails – the list is endless. So that even more companies learn about inbound marketing and the added value of brand relevant content, companies should not only use the inbound themselves, but also encourage their customers to do so. The top priority should always be the success and business growth of the customers. Companies should therefore offer services with which they can create content marketing and lead for their customers.

Optimize Content

Consumers are not afraid to research a product themselves. If your customers want their content to be found online by potential customers, they need to be aware that creating content is not enough. Content must be visible in order to be successful. With content optimization, you can help customers increase their brand exposure and drive conversions. So your customers plan should include things like keyword research, following SEO, customer behavior analysis, and insights into competitor methods, among other things.

Content Strategy

Avid customers often want to start creating content right away. This is where it’s important to remind customers that they need a solid content marketing first. Developing a strategy gives a good insight into the current analysis and also shows in which areas more needs to be done. One of the most important tasks in this strategy is the development of the buyer. Even if customers have already defined their personas, it is important to take a close look at them, evaluate their quality and explore opportunities for improvement. This first step is crucial, as the customers largely determine the production of future content.

Maintain Content

Out of date content is worse than no content at all. For example, suppose a customer has a post on their blog that was published months ago and is still driving a significant amount of traffic. If this post is not regularly updated and at some point is no longer up to date, it is very possible that visitors will leave the page disappointed after reading the outdated post. If a customer’s page hasn’t been updated in a number of years, the first thing to do is make a note of which pages should be updated first, based on the company’s goals.

Online marketing has long ceased to be about promoting one’s own products with hymns of praise. Rather, the right content is used to communicate with the target and potential customers. These are not flat advertising phrases, but offer added value and provide the necessary assistance. With the Hero Content, advertisers can plan and create precisely this one in the right possible way.

Hero Content shows the meaningful and important content of your company. It needs a bigger budget and should be like a pro produced. Hero Content aims to draw as much attention as possible to your company. Therefore, the content should be distributed over as many social media platforms as possible in order to achieve presence. Hero content is often based on storytelling and emotionally driven marketing. This evokes strong reactions from the audience. This means that the content is not only memorable, but can also help to strengthen the brand identity with the viewer.

So you need to create content that not only draws attention to your brand but also attracts loyal followers. You can do this with good content without putting a marketing sign on the viewer’s eye. It’s not easy to cover all of these, but the Hero Content is a powerful content tool that will put you on the right track.

Use Image & Video Throughout

In the world of contents, it has long been a fact that you only have a few seconds to get recipients interested or they’ll lose their attention. The rule has been discussed in recent years, but everyone agrees that the faster you can attract attention, the better the effect. That said, the first thing the recipient sees must be interesting: the image, the headline, and to some extent the introduction.

There are many studies that show that images are a priority when it comes to evoking emotions in the recipient. Images and well-created videos tend to have a stronger role than plain text. In fact, we are six times more likely to remember information that was conveyed to us through images. Several charities and animal rights are excellent examples of companies that use powerful imagery to attract audience .

Use Examples

Sometimes it is not clear to everyone how your product can help. An example can help to aid understanding – a customer example is a great way to show how your company can solve an issue. The more often the problem occurs, the more likely it is that people will see the value of your product.

The Google Page Experience Update is planned for this year and should make a big difference. We will explain what it’s all about and what you can do now to be well prepared for the update.

How exactly Google rates pages is still a secret. There should be hundreds of individually weighted and related reasons with which every website is rated. Sometimes, however, Google takes a look at the maps and explains which site operators should consider. This also applies to the announced Google Page Experience Update.

With the Page Experience Update, the company will focus on the following factors; Largest Content Paint explains how long it takes for the largest element of the visible area to be called. So if a visitor opens a website and the header image that can be seen is quite large and has a long loading time, this will have a negative impact on the Largest Contentful Paint. It looks different if a very large image file is in the footer of the page and therefore cannot be seen by the visitor at first.

The First Input Delay deals with the question of how long it takes for a user’s to lead to a reaction – e.g. the click of a button.

In our understanding, this is by no means about measuring how much time elapses between the action of a user and the completion of the associated one. So it is not measured when a click on Add to shopping cart leads to the shopping cart having the item in it. Rather, it measures how long the time between clicking on Add to shopping cart and starting is.

The value can be negatively influenced – for example, if various actions around the website continue to run after the page is viewed and the visitor’s browser is too busy for a new interaction.

It happens again and again that websites reload some things in order to e.g. to shorten loading times. Sometimes it makes sense. However, it becomes an issue if this interferes with the operation. A well-known example are news that move paragraphs a time after reading has started due to reloaded or updated advertising. Something like that causes frustration and in some cases can lead to bad purchases and more.

Financial audit is the first word that catches your eye when the letter opens. The financial auditor from the office announces himself for a financial audit and most entrepreneurs feel uncomfortable. There are three essential core facts for successful financial audit: completeness of the files, arrangement of the upcoming financial audit and briefing of your employees. With a structured preparation for the financial audit, you can look forward to the visit of the auditor calmly.

The Announcement

In the first fact, the tax office will announce the financial audit in writing. An appointment will be made which you should control for availability immediately after receiving the letter. You have 2 weeks from receipt of the notification to prepare for the audit. You have the chance of requesting a postponement of the scheduled appointment, but you have to give a good reason for this! If this is rejected, you have legal recourse. However, you should keep in mind that this can arouse initial appointments among the auditor.

The Financial Audit

The actual audit is carried out by the appointed auditor. The financial auditor requires a certain set of information and files in advance. You will be told exactly which information the auditor would like to see. Additional disclosures are not necessary and are also not advisable. The auditor corresponds with the persons you have previously selected.

The Meeting

The meeting takes place after the financial auditor. As a rule, not only the auditor himself is present at this meeting, but also his superior, who is usually more interested in the audit. Possible anomalies are discussed in the meeting. It is possible to find compromises in this conversation and to get the unanswered questions out of the way. For this reason, you should insist on this meeting unless it is scheduled by itself.

One of the most important questions when preparing for a successful financial audit is the question of possible weak points that the auditor could find. In small businesses, audits are based on inconsistencies in returns. The sooner you clarify the unclear cases, the sooner you can look forward to the smooth completion of the audit. However, if there are incriminating things, a disclosure can avert the worst. In this case, you should seek advice from your advisor and an experienced lawyer immediately.

The COVID crisis continues to keep the world in suspense. Although the spread of the virus has been curbed for the time being, there has recently been an increase of infections.

More consumers were shopping online for the first time in new sections, especially groceries and housewares. Even during the initial time of the pandemic, online retailers who sell masks and canned food recorded sales increases due to the virus. In the long term, however, many online businesses fear that the pandemic will have a bad impact on their income in 2021 and on all online retail.

Most Of The Online Businesses Are Affected

Almost 60% of online retailers are already expecting or recording losses in their daily business due to the COVID crisis. 20% of online retailers have not yet formed an opinion to assess the risk posed for online trading. But one thing is certain for most retailers: consumer confidence from Chinese products are currently severely disrupted and 80% of all online businesses even expect the crisis to worsen. Consumer confidence is often used as a measure of how consumers view the financial situation. Even if many online businesses fear that they may experience a drop in sales due to the current pandemic, the number of parcels sent in USA and Europe is showing positive growth.

Supply Chains

All online businesses, whether small or large, had and in some cases still have to struggle with the impact of factory closures in Asia. Smaller online businesses in particular are hit hard by interrupted supply chains. While large online retailers usually have enough cash in reserve to quickly search for newer deliveries and sources of supply, a smaller business is powerless if the delivery fails.

What Changes Do Online Businesses Have To Adjust?

What changes do online businesses have to be prepared for? A very good question that probably every online retailer is currently asking.

Changes in customer service- Customers ask the retailers whether the IT materials pose a risk of virus. Trust in Chinese products are currently massively disrupted. People meet less for celebrations and birthdays. 80% fewer orders than usual. Customers leave the workshop faster or postpone appointments to next Spring. Each shipping provider can take different measures. Be aware of delivery restrictions currently in place in some countries and rely on flexibility in the shipping variants and providers you offer so that you can switch between them at any time in an emergency. It is also then highly advisable to use the facilities management certification (ISO 41001) if you have large premises as this helps a great deal in assuming third parties that you have good facilities management in place.

An online presence is everything that can be found about you or your business online. This includes your website, all social media accounts such as Instagram and YouTube. Even personal reviews from your customers. Today’s people expect to find an online presence from every business, regardless of whether you have a shop on the street or just an online shop. If you don’t have an online presence, you don’t exist in people’s minds. We have selected the most important things for a strong online presence for you.

In the meantime, searches are usually more on mobile devices than on PC’s. 65% of mobile phone users are looking for the most relevant detail, regardless of whether it is an online shop or a regular business. On the flip side, 80% of online shoppers conduct online research before making any purchases. If Idaho marketing companies rated is on your side, then your brand/business has a greater chance in flourishing than it used to.

Why Social Media Is So Important?

Most of the population is active on social media. Social media started a big change in marketing. Almost everyone uses social media personally, but many are overwhelmed when it comes to using social networks effective. The fact is that 90% of marketing directors confirm that social media is essential for their own business. Another 90% said that social media increased your company’s reach. In addition, posting consistently on social media accounts also has a better effect on your company’s online ranking. The more engaged you are with your audience on Instagram for example, the easier it is to find you on online search.

Why Instagram Is So Important?

Only 30% of all adult internet users use Instagram. The pics on Instagram have to look great and casual. All lifestyle brands cavort on Instagram in order to entertain their audience with staged pics and to entice them to buy. Instagram is good for building a brand and a certain feel for your brand in your customers.

LinkedIn is the serious businessman among social media. LinkedIn is therefore ideal for business initiation. 25% of all adult online users are on LinkedIn. It is also the only large network that is used more by 30 to 50 year olds than by 18 to 29 year olds. LinkedIn started as an online business contact book. In the meantime it has developed into a large service for relevant business content. Between 2014 and 2016, content consumption on LinkedIn increased by 20%.

The online presence offers you or your company great opportunities. In minutes, anyone in the world can find out who you are and what you and your company are doing. This has advantages and disadvantages. It is bad for those companies whose offers are of questionable quality. Unsatisfied customers can now sustainably damage a company through bad reviews.

Today everything can be evaluated by the creation of the internet: From the diner, the former employer, products and so on. There is hardly a product division that cannot have a suitable rating somewhere. And if there are none, most sites have their own rating function. And the online users not only like to write reviews, they also like to read them. More than 50% of consumers inform themselves in advance and allow themselves to be influenced in their purchase decision by reviews and opinions of others. Knowing everything and available everywhere, we put our purchase decision in the hands of rating platforms. It is not surprising that negative reviews can do a lot of damage today. A study even states that up to 22% of company sales depend on reputation management.

So it’s important to take care of your reputation and manage your reputation. This requires sustainable planning, management and control of a company’s reputation. Reputation management can be roughly divided into three levels: prevention, response and follow-up.

Prevention

There are a few things that can have a positive impact on reputation:

Own Website

Your own site is, so to speak, the anchor of reputation. If a customer or even a potential employee does not find your own site, you are practically nonexistent.

Social Networks

Appearances in social networks can also have a great effect on your reputation. Social media platforms are divided by their proximity to customers and can thus increase customer loyalty and build trust.

Observation

Well organized observation is of key importance so that you can find out whether and how people are talking about you. There are companies that offer their monitoring. To a lesser extent, you can also operate the monitoring yourself. Google yourself regularly, set up alerts and look around on reviews that might have points of contact with your own company.

Reaction

Nobody likes negative reviews, but they are part of it. See this as an opportunity to improve. The most dangerous thing is to ignore the evaluation. Depending on the account, wildfire can develop from a negative review. Work with the evaluator to resolve the problem. Admitting mistakes takes some effort, but is received by evaluators who offer criticism. Make them feel that they are taking their problems seriously and you will regain a lot of the trust you have lost.

If the reviews are positive, let the reviewer share in your joy. Thank you, possibly with a small gift such as a voucher. And let the rest of the world know how you are being rated by sharing good reviews about your appearances on social network or your own site.

Aftercare

Once the danger has been averted, you can depending on the case, go to follow-up care. Take a clear stance on the case and interact with your customers. It is not uncommon for companies to emerge from a crisis with a stronger reputation.

Measuring brand awareness divides the marketing world. Some see it as a fruitless activity, a pile of flattering metrics unrelated to marketing.

Procedures For Measuring Brand Awareness Campaigns

Surveys

For surveys by mail, phone or page, you can choose existing customers or a random selection of people familiar with your brand. The first approach will give you an understanding of how these people learned about you, the second will give you insight into the increase of people who can remember your brand.

The Page Traffic

Website traffic can provide insights into brand awareness, but it’s important to look in the right places. Monitoring over a longer phase of time can provide an indicator of when something is changing in brand awareness.

Search Data

Use Google Adwords Keyword to find out search volume with your brand name and repeat this regularly to see if the search volume increases. This can be a simple and useful method, but the data will be very inaccurate if you have a brand name that is very generic.

Social Listening

Perhaps the most powerful method is to look at where people are already talking – on social media or other websites. With social listening, you can track online conversations about your brand on social platforms and the page. This gives you an insight into the minds of consumers who exchange data online without being asked or influenced by others. In this way, a risk that exists with surveys can be bypassed: distorted answers that arise due to this questioning situation.

Range

Reach is the potential number of people who might have seen these mentions. This includes the increase of followers of each author who mentions you. So, for example, if someone with a million followers tweeted about your brand, it would have a greater impact on brand awareness than someone who was only followed by 100 people.

Benchmark

To track changes in your brand awareness, you need to compare the current values with your metrics. A sufficient time is required in order to be able to distinguish ascents and descents from anomalies. Brand watch provides data with which you can easily measure and compare your awareness after your first login.

Share Of Voice

Comparing your metrics will tell you if your brand awareness has improved, but that won’t give you the whole picture. The number of mentions about your brand could be a measly compared to those of your competitors.

Businesses are a great target for cyber attackers. Companies are spied on internet and employees are often targeted by attackers. Even for experienced ones, it is difficult to see through the occupational fraud.

The Occupational Fraud

The employer requests an employee who is entitled to transfer a large amount to an account and to treat the period as strictly as possible. However, there are also known cases in which the voice of the company is imitated. Here, hackers use voice imitation program. The manner of speaking of the alleged employer is imitated on the smartphone. Here, the employee concerned is put under pressure to carry out the allegedly urgent transaction with the greatest secrecy.

Methods Are Also Used In Business Relationships

For example, cyber attackers use the name of a business partnership to get legitimate payments. Further scams are fake invoices from existing business frauds. In terms of content, these may well correspond to an expected invoice. The damage in these fraud schemes is often high, without the employee involved even becoming aware of the fraud.

This Is How Companies Can Protect Themselves Against Cyber Attack

As a company, you cannot prevent falling victim to such fraud. But the tips below can help to reduce the risk. Promote an open corporate: In an open corporate, attempts at fraud can be detected and prevented more quickly. In the event of unusual business transfers, queries should be possible up to the management.

Raising Employee Awareness

It also helps to inform employees about common occupational fraud. You should also always exercise caution when opening mails. It helps to control the email to see whether it matches the sender and whether the content of the mail appears plausible. Requests from strangers with social networks should not be accepted easily. Everyone involved needs to be aware that the information published in such networks can also be used against the individual himself, for example for identity leak.

It is also important to control the allocation of user rights. These should only be assigned to the extent that they are actually needed to carry out an employee’s task. When granting rights, the requirement should be the principle for higher payment amounts. However, you should refrain from granting personal powers.

If a case of fraud has occurred and is recognized at short notice, the bank can help if it is informed in good time. Fraud payments can be stopped if they have not yet been credited. In any case, even if attempted fraud is averted, it is important that the data of the perpetrator account are related to the bank and that a complaint is made.

Online business is also not spared from the effects of the pandemic. While some online business have to deal with busy network, others face economic challenges. Whether problems with the supply chain, fewer orders and a drop in sales or angry customers: Almost 75% of online retailers felt affected of the pandemic at an early stage.

Nevertheless online shops should react agilely to the current situation in order to retain customers even in this situation. We would like to give you some tips and some suggestions for this time, because shop visitors are currently having changed fears, expectations and needs.

Communicate The Parking Permit

Even before the coronavirus appeared, the shipping service providers offered the variant of dropping off the package at any location. A parking permit is more important today than ever, because these days everything depends on reducing the speed of the infection. Many of your customers justifiably fear that they will become infected if they come into contact with an outside person. If a parking permit is communicated, online shops give customers the chance of ordering without the risk of infection.

Make The Buying Process Easier For Customers

The customers in particular are rightly very careful. Make it as easy as possible for them to buy online. Incidentally, this is a good time to make optimizations with regard to the user experience of your online shop. This also includes, for example, a lean checkout with a few steps. With a barrier free shop you can reach new buyers. So you have more chances of success today than before. You are also making a contribution to combating the pandemic.

Stay In Touch With Your Customers

Online customer contact is now more important than ever, because your customer support can respond individually to questions and possible needs. With the right tools, customer support is also feasible at home. If you are looking for printing services Dublin and surrounding areas for your company’s brochures, Alpha Print can assist with various formats, sizes and designs for you to engage with your current customers as well as potential new business. In this way, your employees in customer support remain in constant contact with customers. In addition, a plan should be developed for more customer support, as many online business are confronted with a higher amount of calls. As soon as you are affected, you should have additional lines set up.

Give The Cart Abandoners Incentives

The changed situation is also having an impact on purchasing behavior. Online shoppers have always paid attention to prices and discounts, which are still an important purchase method. Now some have a significantly lower income and therefore have to live more frugally. Others belong to the group and avoid any contact more than others. Still others are in your online shop for the first time. These are all situations that can quickly lead to a purchase being abandoned. Help these cart abandoners with their problems that cater to their needs. Price abandoned purchases receive a discount and abandoned purchases in need of service receive a message.

Create Frequently Asked Questions

Your existing and new customers will have many questions. To relieve customer support, it is best to create such a section that should also be prominently placed so that visitors can find them quickly.