Business To Business (B2B) Live Streaming On Social Media, Zoom And Other Platforms
Social media and other platforms have become an indispensable part of everyday communication. Millions of people use platforms such as Zoom and Instagram every day to stay in contact with friends and acquaintances and to obtain data – but also to research products and offers. This is where social marketing comes in as an important live streaming in the online marketing. We understand social marketing to mean all measures in social media that help companies achieve their corporate goals. In addition, social media marketing is also increasingly becoming an important value creation for B2B companies. There are many forms of virtual meetings and accordingly the online meeting tools serve different purposes and meet different needs.
Social Media In B2B Communication
Today there is hardly a brand that is not present on Facebook, Zoom or one of the other platforms. There is a good reason for this: social media has become an integral part of everyday communication. Almost every person who has internet access also uses social media. Those who use social media primarily want to cultivate their relationships with friends, family and partners or use them to make new contacts. But social media is also important for communication with brands and companies and for obtaining data.
Live streaming and marketing in B2B focuses on the areas of customer acquisition and retention, but also in the area of recruiting and employee retention, as well as branding and customer insight.
Building A Social Media Strategy For B2B Companies
In step 1, the status, the initial situation must be determined. In addition to considering the competition, it is also important to include influencers and opinion leaders. Then it is a matter of defining the target. Who are the people you want to communicate with? Which pain points are they concerned with and on which channels can they be found? In the third step, the social media goals are set and the content strategy is developed based on this. It is then important to select the right platforms (since you cannot be everywhere) and of course, to define the key figures for later success measurement.
The social media world is changing at breakneck speed. Technologies are evolving, platforms are being expanded to include new functions, new providers are entering the market and user needs are changing. All of this also affects the social networks in live streaming and corporate communications.