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Helpful And Practical Tools For Instagram Management

Instagram has become even more popular with users since the stories and the live feature, which of course holds great potential for companies as well as founders and startups. Therefore, you should also extend your marketing to this channel, especially if the products and services are worth it. In order to make the planning of the content easier and to make the measurability and analysis possibilities of the activities more transparent, it is best to use appropriate tools. The opportunity and networking, content management and success measurement is shown below:

Smart Organizational Talent For Your Social Media Profiles

This handy tool is like buffer and also aids in managing and publishing postings. In addition, it provides the automated post on schedule and also has built-in analytics capabilities that deliver results to the social media activities. Here too, the advantage lies in the fact that several social media channels can be maintained simultaneously in the tool and only one tool is needed. So you have the opportunity to organize all your social media appearances with it and to monitor.

Instagram Tools

Standard Tool For Instagram Tools Analytics And Monitoring

This includes an overview of the activities of certain periods of time, as well as about the course of growth, filter usage and density of postings, for example. The influence of hashtags can also be seen and posting times with corresponding commitment can be understood. The followers are also presented in detail.

Easy Management Of Your Instagram Account 

This tool is more of an analytics platform that really gets you insight into your Instagram tools activity. The whole thing is free and you get for a monthly analysis and the history of your posts, which can be displayed on a year, month, day or even hour. Also, the growth of your account becomes comprehensible and different tabs give hints for the best moment for your postings, the average commitment with your photos and also the top posts. The data is available for the entire account as well as for special posts.

Comparison Tool For Your Instagram Account

Instagram tools has a free analysis tool for your account that lets you compare with other profiles. As a benchmark different metrics are available such as follower growth, engagement of your followers or the most popular filters. Compared with other account groups, average response times can be based on comments or the number of interactions. In addition, image-video relationship can be mapped and the distribution of likes and comments.

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Engcode Team 18 August 2019 0 Comments

Develop And Design A Professional Web Design

Website design is more than just putting a website online and waiting for it to be found by potential customers, prospects or readers.

For better results, follow the website design marketing tips we give you in this article. Proven, effective strategies that have helped many of customers to make their website and business known and successful on the Internet.

Goals Of Website Design

The goal of website design is to increase the conversion rate. It’s about making the site visitors to prospective customers paying customers, loyal fans of your brand, newsletter subscribers, etc. through a customer-centric view of your business and your products and services.

The aim of website design marketing is thus: to optimize the website as an important marketing tool in order to support and ultimately reach your company goals.

Professional Web Design Services

Care For A Perfect Web Design Technique

If you have problems with website technology or design, contact a professional web designer. Do not mess around, if you do not really know it, you just make it worse and more expensive. It is your website to which all other online marketing activities lead. Be it web design, content marketing, social media marketing – all of this makes sense only if your website is perfect. It’s about understanding that your website is the center of all your online marketing efforts. It is therefore essential that everything fits on it. In the first step, you should therefore bring your online appearance in order.

What Is Good Web Design?

Design on the Web uses the findings of the communication sciences. Technical details of the website implementation belong to the field of web development and it is clearly separated from the design. Web page / web design is about the layout or screen design that website development is based on and ultimately implemented. A good web design based on the latest scientific findings guides the visitor intuitively, clearly and quickly through the website and also has a decisive effect on the frequency of visitors to the site and, ultimately, on the monetary success of the company.

A professional website design shows the visitor the way. Highlighting a website’s key messages, directing the reader’s eyes in a desired direction, stimulating unconscious impulses and even inspiring the visitor’s click behavior in an optimal way is the task of a good design. Psychological values ​​are also included for the solution of this task. This shows very quickly that modern and really good website design belongs in the hands of the expert – in the hands of a web designer.

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Engcode Team 16 August 2019 0 Comments

Amazon SEO Optimization Of Relevance And Performance Factors

The topic of Amazon SEO has been increasingly found in the relevant online marketing searches in recent weeks and months. A sign that this market place optimization seems to be a new tool in online marketing. Whether this is really the case and whether Amazon SEO can be interesting for you and your products, we would like to present in this article a little more detailed.

Amazon SEO – Relevance Factors

In summary, one can compare the relevance factors with the product data fields to be maintained provided by Amazon. An important part here are targeted keywords, which the old-established SEO’s look forward to. However, it is not the case that the relevance of a keyword increases with the frequency of naming. Rather, the respective data fields have different relevance and thus different influence.

Amazon SEO Services

Product Attributes Alert

The product attributes are ideal, for example, to provide the customer with advantages, facts or similar information in a short, concise, but above all, structured form. We mention structured intentionally, as the attributes quickly catch the eye of the buyer and thus can become quite an eye-catcher. For the keywords in the attributes, it does not matter where they stand.

Product Description Should Not Be Underestimated

Let’s move on to the least important data field of relevance factors – the product description. Of course, this is anything but unimportant, but just in the ranking at the end. The importance of an appealing product description should actually be clear to anyone who already has experience in e-commerce. Only the accommodated keywords play a subordinate role here. Nevertheless, the product description also offers the possibility to place further keywords and to decorate them with further information, to highlight them visually and to provide the user with readable information.

Ranking By Product Title

So if you do not put your most important keyword in the product title, you might not have much chance of getting that far forward. In addition, it should be noted that it also makes little sense to include all the important keywords in the product title, as it decreases the relevance per keyword in the title. So here is the first decision to make.

If I want to show a very high relevance for a particular keyword, then I think the title is rather short. This is a sensible method, especially in the case of high competition. With slightly less competition, it is quite possible to place several keywords in the title in order to convey a certain relevance for each one. In addition, Amazon itself gives the hint to include meaningful information about the product also in the title, since it automatically has a higher competition with fewer terms.

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Engcode Team 14 August 2019 0 Comments

Effective PPC Marketing For Efficient Targeting

PPC marketing is the optimal lever to reach potential new customers in a targeted and efficient way. At PPC, the customer pays for interested and solvent customers who actively click on their advertising link and follow the website with the specific offer.

What Factors Are Relevant To The Calculation Of A PPC Marketing Campaign?

In principle, it is recommended to refrain from defining the expense and scope of a PPC marketing campaign on a flat-rate basis. Experience shows that there are a variety of factors in online marketing that have a significant impact on campaign design and budget. These include: The competitive environment ,the  objective ( increasing reach, increasing inquiries, sales),your existing budget and the advertising measures carried out so far.

Smart bidding strategies are a way to integrate some automation without giving up full control over your campaigns. With this smart bidding model, you can choose the amount your ads will appear in the auction in conjunction with the page position and a maximum amount you are willing to pay.

Test Target Audience And  Demographic Data

There has been much talk about including in-market and custom affinity audiences in your monitoring campaigns. You can take audience targeting a step further by pairing it with basic demographic targeting for a next-level test. Do a few initial audience targeting tests and narrow down your desired audience demographics. Be sure to exclude demographic data that you do not want to attack.

Keep in mind that targeting and observation levels have different features and limitations depending on the type of campaign. To limit the scent of ad groups in the search to users who are only in that audience, you must click Targeting. Create a separate campaign or ad group that targets your desired criteria, regardless of your normal search ad groups.

Test Competitive Keyword Campaigns

Some advertisers are against rival campaigns and some are in favor. In today’s landscape, we always recommend testing at least one competition campaign. Competitor campaigns form a delicate balance as they can inflate CPCs , but if done correctly, you can also increase your marketing awareness among your target audience.

Visit the auction insights in the search channels to find out who your biggest competitors are. When designing ads, make sure that you do not use the competitor’s name in the ads – these ads will be disapproved. Instead, highlight your brand and show what you do differently. If you start small, this approach can give you a slow start to PPC advertising.

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Engcode Team 12 August 2019 0 Comments
Responsive web design

Web Design Trends And Basic Principles

If you want to design a modern website, you should also deal with current web design trends. Because a contemporary web design uses the appropriate trends skillfully. Or should you rather do without it? Trends are transitory and the website is supposed to look contemporary even after the trend. In this article we highlight the most important web design trends of recent years.

Effective Is Emotional

We are emotional beings. We can think of ourselves as rational (which most of us do), and above all we decide emotionally. Long before our brains come up with rational justifications. Therefore, a website should also appeal to us emotionally. To convey to us certain emotions or to evoke within us. Images appeal to us emotionally, more directly and much faster than text ever could. And when pictures are emotional, colors are even more important, as the basis of every picture.

User Friendly Web Design

User-friendliness is also often referred to as usability. And usability affects all aspects of website development and should be considered from the beginning. Without a high usability, a website can hardly achieve its goal. A high usability is something like a quality feature of a website. The user reaches his destination effectively and efficiently.

User-friendliness concerns the navigation, its structure and the naming of the navigation points. It concerns the contents, which must be well structured and comprehensibly written. It concerns the design that has to create a clear visual hierarchy. It concerns the technical implementation, which ensures fast and easy operation of the website on every device.

Speed ​​/ Performance Becomes Even More Important

Actually less a trend than a basic principle of well-designed websites: Speed ​​is becoming increasingly important. This is partly due to the mobile revolution; After all, website operators want their pages to be easily accessible on a mobile and cost-saving basis. The faster websites load, the better the user experience – that was the case years ago. However, there is a trend to see web designers increasingly abandon time-consuming and memory elements for faster use of the site.

Micro-Interactions

It is a trend in UX design, where selected user interactions are accompanied by small animation effects. For example, this can be a like button that rewards the user’s click with a movement effect or the vibrating of the smartphone. For experts, they are these very details that make up the user experience.

Infinite Scrolling Allows Website Visitors To Access New Content 

When the end of one section of information has been reached, the next one joins in immediately. Social networks like Facebook or Instagram have long used this method to present content to users in a continuous news feed. Even in blogs one encounters the scrolling for some time, and it will also play a role in the future. It is suitable for websites with a wide range of information. While a blog with 200 entries can still be easily paginated, the benefit of page splitting for large web projects decreases as the amount of information increases. It is rather unlikely that a user will specifically call up a page from total subpages. Infinite scrolling, on the other hand, is typically used with sophisticated algorithms that pre-filter information and present users with the most relevant entries first.

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Engcode Team 10 August 2019 0 Comments

What To Do For A Better SEO Rating?

Search engines are very important how online users rate your services and products. That’s why SEO has become a critical factor in the ranking. So for companies, it’s important to get a good search engine ranking. For that you generally need a lot of good SEO ratings. In addition, a good SEO rating not only ensures an optimized position in terms of ranking in Google. It also significantly influences the buying behavior of your customers. Online customer reviews are now among the key parameters for prospective buyers when it comes to buying decisions.

What Advantages Does An SEO Rating Offer?

Have you ever wondered why online users should opt for your services or products, rather than those of a competitor? This is where the benefits of SEO analysis and SEO assessment come into play. By rating, your customers have the opportunity to choose a business. You also do not need to worry that not all of your SEO reviews are 100 percent positive. It is enough if it is good. This alone will make your prospects interested in your website and watching it. Your credibility is getting bigger too. And that’s the first time you get to know and check your page. That’s why search engine optimization is an important factor for your website. Do not neglect your rankings in the search engines.

To get good reviews, you have to meet different SEO criterias. The first criterion is the content. It contributes significantly to search engine optimization. Search engines always display optimal results according to the corresponding search queries. Therefore, relevant and quality content is required. They have to be high quality. You can also use content marketing by providing entertaining, advisory or informational content on social media channels. This is how interested people first deal with it. At best, content marketing has a viral effect. If you’re having trouble implementing it, you can also look at step-by-step content marketing tutorials.

Search Console Tools

Send sitemaps for crawlers and check your index coverage. So search engine always has the current view of your site. If you have problems with your site, the engine  will send you notifications. Look at what exactly it is and let Google know when you’ve fixed the issues. If you need help with using the Google Search Console, you may want to look at the respective step-by-step instructions. The URL Review Tool gives you accurate information on how your pages are included in search engine results, how they are indexed and crawled. You get the data from Google’s index.

If you are looking for more useful SEO tools, the so-called Keywords Tool may be an option. Use the Keyword Tool to see how often your keywords are searched monthly. You’ll also find out what the average prices you’d pay for each click to promote your keywords. The Keyword Tool also lets you know how strong your competitors are in terms of these keywords. The number of search results for your keywords can also be viewed. If you are looking for more free tools that you can use for search engine optimization, there are several comparisons on the net. There you will find out which search analysis tool was chosen as the best tool.

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Engcode Team 8 August 2019 0 Comments

How Do I Optimize My PPC Campaigns With Advertising Strategies?

PPC campaign optimization is an important part of your overall advertising strategy. Ads provides you with several ways to increase performance, including tools for identifying negative keywords, targeting the right audience, and using dynamic text. Reporting tools help you review your performance, and other tools help you improve the factors and lessons learned in your reports.

Special Functions

An important part of PPC optimization is the constant use of Bing Ads resources to help you increase performance. Use the following features to review and improve your campaigns:

In the account summary you can check if your budget is exhausted. With Universal Event Tracking, you can add a tag to your site, track customer deals, and track the behavior of visitors to your site. With Ads, you can use Excel to create keyword lists and assess their performance.

Audience Targeting

Audience Targeting allows you to target a campaign or ad group to potential customers who meet certain criteria, increasing the chance of your ads reaching them. You can address your PPC ads using a variety of variables and then increase the bid amount to increase the likelihood that your ads will run. Your ads can be targeted using four audience variables: location, time, date, and device type. You can use these individually or in combination.

Remarketing In Paid Search

Remarketing can improve your strategy by optimizing your campaigns for specific audiences, namely those who have already visited your site. First, create a remarketing list to define the audience based on what people are doing on your site. Then, you’ll associate the remarketing list with an ad group and optimize the ad group by adjusting bids, targeting ads, or expanding keywords.

Use dynamic text to insert specific keywords into your ads, direct customers to specific landing pages, and insert customized text. Take specific steps to get started using dynamic text or dynamic keyword insertion in your search ads. To include specific keywords in your ads, click Campaigns at the top of the page and then click the Ads tab.

With dynamic text parameters, you can automatically customize what your dynamic keyword insertion ad will show based on users searches by inserting the dynamic text parameters into a portion of the ad. This means that your ads are dynamically updated to what people are looking for.

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Engcode Team 6 August 2019 0 Comments

E- Commerce SEO: Globally Improve Your Invest

Creating a robust SEO strategy for your website takes time, but the returns are worth the effort you invest to improve the SEO of your site. If you are looking for ways to improve the SEO of your ecommerce website, these optimization tips can help you get started becoming an SEO savvy online store owner.

Start With E- Commerce To Improve The Site Structure

Breadcrumb navigation is a form of page navigation that shows visitors where they are in the page hierarchy of a Web site without having to examine a URL structure. Using this can have main benefits for e-Commerce sites:

Improving usability: E-commerce stores with a large number of categories can improve the usability of their website by displaying breadcrumbs. Breadcrumbs also makes it easier for search engines to understand the structure of your website and improve crawling.

Create Unique Descriptions For Each Page

While it’s true that meta-descriptions do not directly affect search results, a clear meta-description for each of the webpages will help your online store get more clicks as it appears in search results pages.

Shopify topics can automatically generate unique meta-descriptions for each page. If you are a WordPress user, we would recommend you to use SEO, which can help you manually add meta descriptions to all your pages.

Accelerate Your Website

Speed optimization is important for improving search results and usability, especially for e-Commerce sites. After all, you can not afford shoppers to abandon their shopping carts because it takes a lot of time to load web pages on your site. According to experts, research shows that 40% of people leave a website that takes more than 3 seconds to load.

How Do You Optimize Your Links?

Important factors for your search engine ranking are the quantity and quality of the links pointing to your website as well as your internal link to the website. So-called “inbound links” are links that are created on various websites and link to your website. For search engines, such links are a testament to your credibility: if many other sites link to you, it means your site is a legitimate source of information. Internal links are links between the individual pages on your website. A robust internal linking structure pulls clear tracks from the central pages to the rest of the website. This makes it easier for search engines to find related content.

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Engcode Team 4 August 2019 0 Comments

Amazon SEO Makes Sense For Almost Every Online Retailer

You want to sell your products on Amazon, but do not know how to use Amazon SEO to increase your sales? This article gives the answer. We’ll tell you everything you need to know about Amazon SEO and give useful tips for the practice.

A survey has found that the majority of Amazon buyers find the right products through the classic search. Accordingly, significantly fewer users find bestseller lists, external links to the desired product.

Rank Your Product On The First Page 

For sales success on Amazon it is therefore particularly important to rank your product so that it appears on the first page of the respective search results. But how does that work? How can one optimize the ranking of his product and thus increase the sales figures?

Amazon is the largest e-commerce sales channel in European countries. And the tendency is increasing. The company continues to expand its market leadership in all areas. Accordingly, it is for many dealers and manufacturers of enormous importance to be listed here accordingly and thus well to be found by potential buyers. And that’s exactly what Amazon SEO does.

The basis for optimal visibility and discoverability is a thorough keyword optimization of the product.An article can only be found on Amazon if it has all the keywords that the customer has been looking for.

Insert The Keys Into The Right Field

One question that many sellers ask at Amazon is what the so-called Platinum keywords are and what you should write down here. Unless you are a platinum merchant ; a merchant with the status you can safely ignore these keywords. The keywords are mainly for structuring the Amazon merchant store. Registered platinum keywords are unrelated to the findability of a product. If you want to improve the findability of your articles, you have to enter the keys in the field keywords or search terms instead.

Benefit From The Advantage Of Additional Keyword Types 

In addition to the general keywords, Amazon SEO has had additional keyword types for some time, in the product editing mask under the search terms tab. These keywords are used by Amazon to associate each product with a filter category or categories. This should facilitate the navigation and the search result for the user.

The Density Of Keywords Are Irrelevant

It makes little sense to repeat individual keywords. The density of the keywords does not matter for the ranking algorithm. The repetition of keys has neither advantages nor disadvantages. This also means that keywords already used in the title – by the way, the title is the most important “field” at all.

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Engcode Team 2 August 2019 0 Comments

How To Sell Web Design Services Successfully?

Selling web design services is a complex business. Given the ‘do-it-yourself bargains’ and the huge flood of low-cost suppliers, newcomers to the market can ever lose the pleasure of a creative job. Customers google a few keywords and then want everything at once – preferably immediately and for a bargain price. The market looks at first glance rather daunting than motivating for beginners. The golden days of the dot-com bubble are finally over. If you follow a few basic rules, you can still make good money with web design today. Get started with these tips and start your career as a freelance web designer.

If You Want To Sell Web Design Services, There Are Different Options Available

On the one hand, benefits on the traditional labor market can be offered as part of an employee relationship. In this case, a fixed salary is usually transferred to the account every month, regardless of which services have been specifically proven.Anyone looking for such an employee relationship can enter the search terms web designer and jobs at Google or look directly at the job market or at corresponding platforms for offers.

Other web designers, on the other hand, prefer self-employment and offer their services as freelance freelancers. Platforms are also available here, but special platforms for freelancers and homeworkers offer their work from home. In this case, the payment runs individually, depending on the service provided and individually according to the client. Of course, it also depends on how extensive the portal is processed.

Specialize Yourself

A basic know-how in all areas of web design is the prerequisite for credible competence. However, if you acquire deeper specialist knowledge in your area of expertise, you can score points with your target group. In-depth specialization is generally more competent for potential customers than a generalized offer. In addition, a clearly defined area of expertise also facilitates the definition of a specific target group. This in turn is an important marketing aspect for aspiring web designers who want to position themselves on the market.

Stay Up To Date

In a developing market, there are always innovations and hype. Of course, as a web designer, you do not have to chase after every fad, but you should know all the trends in web design services that affect your market. So do not miss a new release, keep up to date. If you have any questions about the latest trends, do not hesitate to ask for an answer. Interesting innovations also open up opportunities for you to submit extended offers to existing customers.

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Engcode Team 31 July 2019 0 Comments