Benefits Of Having An Online Presence
An online presence is everything that can be found about you or your business online. This includes your website, all social media accounts such as Instagram and YouTube. Even personal reviews from your customers. Today’s people expect to find an online presence from every business, regardless of whether you have a shop on the street or just an online shop. If you don’t have an online presence, you don’t exist in people’s minds. We have selected the most important things for a strong online presence for you.
In the meantime, searches are usually more on mobile devices than on PC’s. 65% of mobile phone users are looking for the most relevant detail, regardless of whether it is an online shop or a regular business. On the flip side, 80% of online shoppers conduct online research before making any purchases. If Idaho marketing companies rated is on your side, then your brand/business has a greater chance in flourishing than it used to.
Why Social Media Is So Important?
Most of the population is active on social media. Social media started a big change in marketing. Almost everyone uses social media personally, but many are overwhelmed when it comes to using social networks effective. The fact is that 90% of marketing directors confirm that social media is essential for their own business. Another 90% said that social media increased your company’s reach. In addition, posting consistently on social media accounts also has a better effect on your company’s online ranking. The more engaged you are with your audience on Instagram for example, the easier it is to find you on online search.
Why Instagram Is So Important?
Only 30% of all adult internet users use Instagram. The pics on Instagram have to look great and casual. All lifestyle brands cavort on Instagram in order to entertain their audience with staged pics and to entice them to buy. Instagram is good for building a brand and a certain feel for your brand in your customers.
LinkedIn is the serious businessman among social media. LinkedIn is therefore ideal for business initiation. 25% of all adult online users are on LinkedIn. It is also the only large network that is used more by 30 to 50 year olds than by 18 to 29 year olds. LinkedIn started as an online business contact book. In the meantime it has developed into a large service for relevant business content. Between 2014 and 2016, content consumption on LinkedIn increased by 20%.
The online presence offers you or your company great opportunities. In minutes, anyone in the world can find out who you are and what you and your company are doing. This has advantages and disadvantages. It is bad for those companies whose offers are of questionable quality. Unsatisfied customers can now sustainably damage a company through bad reviews.