If your business deals with the B2B, you might’ve considered using LinkedIn advertising to reach your customers. After all, LinkedIn is where most professionals connect with each other. So, if you’re in the B2B space, there’s a good chance that your potential customer can be found on the online advertising of LinkedIn.
We’re going to explore how you can set up some LinkedIn ads that will put you right in front of your target customer. We’ll go through the process of setting up your ads and also how you can improve your advertising campaign over time.
Deciding Who You Want To Reach
LinkedIn advertising provides you with incredibly powerful targeting capabilities. However, there’s no point in having access to all of that targeting power, if you can’t take advantage of it and use it towards your marketing. You need to spend some time thinking about who your customer is. If you want to be really comprehensive, you should consider creating a buyer potential and you can also start by looking towards your current customers. Keep in mind that it is essential that you have a network in place for nurturing these target audience leads. You’ll struggle to get people to buy from you right away, if they’ve just signed up after reading a bit of your content or posts and not heard anything else from or about your small business.
So, make sure that you have a responder sequence in place that books a call with the lead or sends them to an engaging webinar. This will definitely help keep your marketing plan heading in the right way.
Tracking and Data From Ads Campaigns
While your campaign is still running, you can read many keys directly from the LinkedIn manager. This includes the reach and click rate of your ad, how many results you were able to achieve, and of course what these results cost you on average.
In addition to targeted targeting on LinkedIn itself, you can advertise on the audience just like Facebook. This means that LinkedIn also displays your advertising on a variety of partner sites and apps. As with Facebook Ads, however, we recommend that you do not use this option. You want to generate special insights as possible through your campaigns in order to refine your target group and to arrange future campaigns even better. Including the audience dilutes your statistics and you have no idea where exactly your ads were displayed in the end.
Nothing stands in the way of your successful advertising on LinkedIn! The only question that remains is how you can evaluate the generated information.