Amazon’s Business Strategy: 5 Examples Of Latest Trends In E-commerce
E-commerce trends already had a rapid growth last year with the outbreak of the pandemic, as consumers bought more online than in brick stores. More and more consumers are turning their backs on stationary retail and buying on Amazon: Consumers state that they want to buy more products online even after the pandemic. Correspondingly, the stationary retail recorded a drop in sales of 60%.
As More Brands Go Online, Competition Will Continue To Increase
That is why it is more important than ever that you stay competitive with your online shop. We have therefore put together for you the most important Amazon e-commerce trends for 2021, which you should be prepared for this year!
What Can We Expect?
In the e-commerce industry, it is important to keep up with developments and future trends. Prepare yourself now for the exciting future of e-commerce by implementing the emerging trends for 2021.
Amazon E-Commerce Marketplaces
Despite the rapid growth of social commerce, you shouldn’t ignore online marketplaces: over half of all online sales are now made in the most important marketplaces in the industry, such as Amazon. The online marketplace will continue to attract consumers with their extensive offerings and affordable prices, and will offset fears of financial pressures forecast for 2021.
Amazon, for example, is on the verge of capturing more than 50% of total retail sales. The company also has a large presence in countries such as Great Britain and Germany and has already established itself successfully around the world. In addition, further expansion plans are pending. As a marketplace, Amazon gives everyone the opportunity to sell successfully online. This is a great opportunity for brands of all sizes.
ReCommerce will also be one of the big trends in e-commerce. But what exactly is ReCommerce? ReCommerce is short for reverse commerce. Used items and clothing are rented or resold online and in brick stores. The lockdown has further increased consumer interest in sustainable consumption. From clothing to electronic devices, items are purchased second-hand. This not only protects the wallet of the consumer, but also stands for more conscious and sustainable consumer behavior.
Advantages Of Data Driven Marketing
The advantage of data-driven marketing is the precise measurement of the effect of an advertising measure. In this way, marketing measures that are not profitable can be discontinued or corrected. In addition, conclusions can be drawn about the effectiveness of the various Amazon platforms that are visited in the course of the customer journey. The use and tracking is partially limited with regard to data protection guidelines and users also have the chance of avoiding tracking using various tools. However, Amazon does not have any problems with this, as the majority of online shoppers do without such tools.